January 28, 2022

young + creatives

Betting on Myself, How my Perspective Has Influenced my Reality with Isaac McFarland

Welcome back to the young+creatives podcast! This week Christian sat down with the multitalented/ multifaceted Isaac McFarland. A 24 year old artist from Keithville, Louisiana who is the designer and creator of McFarland Fashion House, a model, musician, and you guessed it.. a farmer! 
In this episode of young+creatives we cover several key topics including:
  • Keep the Family Close (2:34)
  • Becoming ‘The Black Farmer’ (6:50)
  • Using a system to run your business (8:30)
  • Creating work wear clothing (12:49)
  • Being a black perspective  (14:54)
  • It’s just a blessing to have the experience (23:15)
  • It’s a good feeling being able to accomplish things with my siblings (27:03)
  • My experience at Morehouse (31:40)
  • Betting on myself in the right ways (38:02)
  • What’s next for me and my brand (47:30)
  • Everything is based off of perspective (49:27)
Connect with Isaac:
  • Follow him on Instagram: instagram.com/theofficialblackfarmer/
Connect with us!
young+creatives serves as a networking opportunity to tell your story. We strive to curate a space to promote your passion, and we’d love to hear all about it.
Interested in joining us on young+creatives? Visit our website www.revisionmg.com/youngcreatives and reach out today!

Team RMG  00:00

Hey guys, welcome back to the podcast. Today we sit and we speak with Isaac McFarlane, a local artist to the Shreveport Bowser area. And today’s episode we sit and we speak about not following the safe route here, our vision marketing group, our team of young professionals get it. Created with youth in mind, we strive to educate, inspire and promote authentic creativity across all job fields. This is young creatives.


Christian Payton  00:26

Hey guys, welcome back to the podcast today. You have me Christian from the revision team and then one of my close friends as McFarlane I think today’s conversation is going to be one that a lot of people will be interested in. I’m excited for the content. So we’ll get started. How are you today? I’m well how are you? I’m good. You had a busy morning. Just got in Charlotte’s the southern class. Yeah. So how was that so amazing. I was able to make work my work wear pants and my work wear jacket. Um, we’ll definitely get a good start. So really just got to go home and learn what I was working on. Okay, so you make stuff like you make clothes or stuff. So you’re just getting straight into it. Like who is ASIC McFarlane? For sure. I ate a trade if he’s a creative. I am the black farmer. I was raised, taking care of Black Angus cattle and then kind of transferred into pigs and chickens and gardening and trying to you know, like feed people and stuff like that. But other than that, I’m the wolf of fashion.


Isaac McFarland  01:37

Just 24 year old black male, from Keeseville. Louisiana. That’s funny. Because earlier, Mikayla said where’s Isaac from? And I said, Well, he wouldn’t say true for Keeseville but I would definitely say Keith Hill cuz I’m not for free for.


Christian Payton  01:53

Um, so you said that, like your upbringing has pretty much influenced the person that you become? Anybody specific that you would say?


Isaac McFarland  02:05

No, of course, my make fun McFarland with speak on McFarland I would speak on so meaning people, my mom, my parents, my, my siblings, Adam, Dale. Hope and my dad as well. But then also, um, I can also say that just my grandmother just like the people around me, I care for and it just has become a a keep the family close type of, I would say bond type of like, contract.


Christian Payton  02:40

Not contract. Contractor. Yeah. Okay. So with that, you know, wolf of fashion is our


Isaac McFarland  02:49

profession. That was my I seen the wolf. What’s the movie called Wolf of Wall Street Wolf of Wall Street, I seen that. Um, while I was at Morehouse, and I got like, oh, you know, I


Christian Payton  02:59

gotta like, so and I literally


Isaac McFarland  03:01

changed my Instagram. And that was my, my first like, starting to, like, go into fashion like I was people on campus knew me so well for fashion. Really? And yeah, people definitely be Yeah, it was it? Was it?


Christian Payton  03:15

That was an air. Okay. So have you always been a creative,


Isaac McFarland  03:20

um, I can say that, I was able to understand how to categorize different parts of being a creative because everybody is creative in their own way, whether it be how you pick your clothes, when you get up, or just certain things that you do. But just because of that, I was just able to time to like, fully understand what a creative, like what it means to be a creative, like, basically, you might have to live off being a creative in that like idea or your your ideas. So it just became, I just had to understand more about it. But I am a creative. I wasn’t, I didn’t always like, identify as a creative, like a very creative and stuff like that as we do now. But back then, I was always different. Like I always like different, like, even what I noticed was in clothes, I was just picked, like different options and what everybody else will. Or like people like, just Justin, you know, I mean, just just growing up in school, everybody like is trying to like, you know, find so make find out what to do. But it’d be like, in reality, I just picked different choices than what other people were so yeah, I can say that’s when I really like I would say high school is when I really found out like my passion and I’m a creative for close because I was able because eighth grade through growing up, I was at a private school. So at the private school, I could just like I had a very specific uniform. But you know, after then I was able to learn about putting certain pieces together like every single day. And so then that’s whenever I would, I would start to say that that’s when I realized that that there’s something that’s what a creative is basically.


Christian Payton  05:03

Yeah. So outside of fashion, would you Is there anything else any other creative outlets that you


Isaac McFarland  05:13

definitely, um, music, I grew up playing the violin and piano classically violin since the fourth grade piano since the second. So those are always still they’re like super heavy. If I choose, say actually practice, those instruments are not facts, but um, at the same time clothes, which is part of like running a business or a clothing business is having to deal with video work and stuff like that. So just seeing like different ideas of like, where the clothes because the clothes, if you guys see me or certain designers, they come from a place and like a whole like visual background that kind of sets the setting and set like where you would see these clothes. So basically just anything that has to do with fashion and production. You can keep it there. there or you can keep it there.


Christian Payton  06:08

So you didn’t like say modeling, which I feel like you’re very humble when it comes to that. Thanks. So how did you get into that? Just going down that road


Isaac McFarland  06:18

and Instagram?


Christian Payton  06:21

Like, do you use the right hashtags? Or?


Isaac McFarland  06:23

I? That’s a good question. I’m almost positive I was using type of like some form of hashtags back then. I mean, Instagram is a is an is an archives I definitely can scroll back is yeah, look at what I was doing back then. But at a certain point, it was just those. I was again, like the wolf of fashion. The Wolf of fashion was a certain point of time before I was deep, like the black farmer. Yeah. So what was happening was the black farmer was like me realizing in a time in a space, like, Yo, you’re like, a real farm of your country, which you’re also a black male, you’re at a home school with black males. So it’s like, starting to having certain conversations, it’s like, okay, like, this is actually kind of different than what then just, you know what I thought it was, honestly. So then why I was branding myself as the black farmer taking pictures on the farm with cows with the pigs, then I started learning with the black farmer. And that’s where it’s the actual marketing content of branding myself in that space or in the world was basically these learning videos where I would teach people about different facts about cows, different facts about chickens, different facts about pigs, and just farm life in general.


Christian Payton  07:37

Okay, so I wouldn’t say that it like came as an accident, but it No,


Isaac McFarland  07:41

it it was very, divinely, I ran it to my sis, Nala. And she that’s basically kind of what she does is like helping people understand, like branding. And we had a cover, she was like that, this sounds like something that would be gotten to the black farmer. And then it was like, Yo, this was you want to do, basically, you need to get a black farmer collection, you need to do these other things, that was putting together the ideas, and kind of help me so shout out to not official. But it was it was very divine how it happened though, for sure.


Christian Payton  08:13

So collection she told you to put together. So basically, she gave


Isaac McFarland  08:17

me the certain ideas. Because again, like, and this is a point a lot of creatives have like the initial idea, or you know, you like to do something but but you as a business and being like to run something as a business, you have to put it in a certain type of like system. So that like again, like before, if I just said I’m the black farmer, but I didn’t change my, my, my instagram name to that I didn’t get on Instagram and start making videos on learning with the black farmer, you know, I mean, it’s just certain things that have to be done that are a part of like branding, marketing, and a part of like, owning a business has to align, it has to be very systematic and organized, it has to be organized, okay, that’s what I’m trying to say, like, I can have a business but not be organized, and it’s just going to look different, basically. Okay, because when you’re trying to work with like corporate brands and brands that want decks, they want like a, it’s just it has to be very, like, Hey, here’s what I am, here’s what I’m about. And it has to be clean. And and those brands kind of go after those people that know those, those things. So


Christian Payton  09:20

would you say that, like you’re like, I don’t want to use the word anal, but like anal when it comes to like, the content, or the, I guess the content that you like, post or the question, like the like just any type of like creativity or I guess creativity or just any type of design that you have, like, Are you a little about that process or like


Isaac McFarland  09:43

I’m definitely very specific or what I like, or I would say that which I tried to be in the past and I still am very specific on the type of content that I’m creating. But at a certain point, it’s kind of like you have to let the ideas like creative aspects and people, like be themselves. So you can’t force somebody into a box and seeing something of a certain way. Now you might need to like, communicate, like, Hey, I see this going like this, can we try to, you know, mean, but at a certain point, you got to let creative people be creative people. And that’s something that you can’t teach somebody, like, if somebody is just very interested, you know, I mean, in wanting that just, you give them one idea, they bring back five, that’s somebody that you can’t teach, like, you can’t teach that in certain people. That’s just innate. They saw that and was like, Yo, I came here that I ran over there, then I saw this, you know, I mean, it’s just some certain things can’t be taught. So I would say, yes, very specific, but just, I’ve learned just with time, just let the creative process go and just guarded, you know, saying, like, guarded and make sure it’s Gucci, but you can’t, you know, say


Christian Payton  10:51

so, like you said that you can’t teach, like, you can give somebody like one idea. And they come back with five. And they said earlier that pretty much everybody’s creative. So you think that some people are just naturally more creative than others,


Isaac McFarland  11:04

is, some people choose to act, within their creativity, their creativity, because you gotta understand to some people are willing to go hungry, behind their creative process, you know, because a lot of times, it’s a thought process, or it’s an idea, it’s something that somebody came up with, and they were able to, like, that’s what I’m saying is, and this goes back to the earlier point, some of us have, like, a creative idea. And we keep it that certain people figure out how to make that creative idea, a reality, when you like, make something that’s an idea. A reality is just, it’s kind of like you’re willing to stand behind that, you know, I mean, a lot of people are and that goes back and say like yet, like some people are willing to stand behind their creativity, while others are willing to not stand so far, you know, I mean, we know people that that they found


Christian Payton  11:56

more of like the the safe route, or they follow more of the safe route, following the safe or not following the safe route is really what is this conversation supposed to be about


Isaac McFarland  12:07

dropping the nine to five? Not dropping it? Like, following the safer is the type of creatives I’m talking about are okay. Thanks for our last one.


Christian Payton  12:17

Yeah. So, with so we spoke about the modeling and then you spoke about the, like, whole process of did you talk about how you make clothes? I think you’d like you touched on it, I touched on it. Okay, so like, can you like go into detail about that? What


Isaac McFarland  12:36

so what process or what type of clothes when make everything that you? i I’m Isaac McFarland, right? Right. I make work where close work work clothes are for farmers. They’re for people that work. Just any type of labor intensive type of jobs. That’s the John read that the clothes would follow under. But I’ve just noticed that workwear such as brands like Carhartt and Dickies, and wrangler all those type of brands have Levi’s as well have all like, have all integrated into being everyday wear, like wrangler Levi’s was definitely people were our household names there, you know, me but their denim companies that branded and at one point like to carry themselves at some point of a workweek company for the people that are working such as farmers such as there’s a these are, there’s a type of paint that I have on called carpenter paints, that’s all that a certain, Carhart was basically branding to a certain type of genre. So I make work we’re close. And that’s what you have on now. So to have one now, this is the second this is to have two, I mean, one of two, sorry,


Christian Payton  13:56

so what makes workwear different from


Isaac McFarland  14:00

good question is really just the quality of the material. Honestly, like this denim is like really, really heavy. So it’s, it’s more, it’s more durable in you’re basically able to get more out of your wear, as well as just be comfortable, be warm, be, you know, be cozy, cozy takes. So that’s that’s one side of the clothing. Then the other side is McFarland merchandise. And that’s my merchandise line with, of course,


Christian Payton  14:34

with the Mardi Gras theme colors.


Isaac McFarland  14:36

Theme Colors next. March 1 is when we’re celebrating, yeah, Mardi Gras everybody. But again, though, it says the merchandise again. How did I know that I could bite through your previous question. How did I know what I was supposed to be doing? Like what just seemed like natural? I grew up on a farm Carhartt was a top brand that my family was wearing and wearing queer clothing is a genre that’s not touched on, or if it is touched on, it’s not touched on from a black perspective. And that was when I just, it just hit me like, you’re the black perspective. You know, I mean, in that in that field in that genre in that because because when I go in those rooms, my brother, Daniel set out to do, Adam hope. And my parents, my dad, and my mom and myself, eight times out of 10 have been the only black people that were in the couch show spaces. That was showing cattle. So it just was like, I’m not saying that we’re the only people that are doing it. Don’t get me wrong, right. But when I was growing up, I’m 24. And we would go from state to state to state to state to state to state, it was just very few. It was us. It was my family. Yeah. You know, I mean, like, there was one other, say, like, I can remember the people because it’s a huge competition. It’s a lot of you know, me. Yeah. And it’s the same people, they take the same cows, they travel from state to state to the cows, you know, it’s a very, we know that people were doing this for Tony, we’ve had a foreign for 30 years. Thanks. Yeah. So it’s like, we’ve been in the industry for 30 years and been around those people. So we. So again, we just seen, so that’s more so to us was seeing those perspectives there that perspective of how, hey, there’s not they, but there’s a certain type of gatekeeping when it comes to in that industry of work, where fashion of the perspective of who’s getting the opportunity to show and give their story out, but shout out to the recent brands, because those have been the brands that have been trying to integrate and tell the stories of black farmers and black


Christian Payton  16:48

what reason brain regular


Isaac McFarland  16:50

facts let me shout them out facts. Wrangler cart, I definitely have. Anyway, I definitely have seen cards or something. They haven’t reached out, but not not yet. So listen, this the cart. Okay, so SATA cart, found the clap and Wrangler. Boot barn. Those two for sure. And Levi’s. And you’ve done something with boot barn boot barn in Wrangler.


Christian Payton  17:15

So what do you do with him?


Isaac McFarland  17:17

For boot barn, they highlighted my family story. They came to the farm the second time, and my dad and all of my brothers because they just are the people that wanted to be in it. Yeah, they, we were on the farm, Washington cattle impression I’m getting like everyday stuff every day, hustle and bustle facts of what we do on the farm. But they were just getting that story, that perspective. In simpler clothes, it’s a clothing brand. So shout out to suppler. But basically, they were just giving that story piece to be able to, you know, share to the world and share this story to the world. And so that’s what happened with boot barn, the first shoot the same thing. They were just helping you actually in a magazine that they put together. And it was a lot of diverse people from a lot of different backgrounds and groups and etc. So they just help again, tell that story tell our story and how we got started and things like that. After that. The Wrangler wranglers Well, I’ve deemed them they were very open, and have been very open to telling black stories as well, from all different backgrounds, from rodeo to somebody that his cows showing horses to horse wranglers and everything else. So that’s just kind of what I mean. Because in that industry of, of the sorry, Western industry, we are a minority, you know, so it’s just part of just that appreciation that I feel from somebody that is in the industry that feels like hey, the large corporations and brands that everybody around us in those fields buy from we love those brands and for them to show that love back for anybody show love back you know, I mean, honestly, you know, I mean it’s a it’s a great feeling. So it’s just that appreciation so thank you all those brands people know Yeah, it really is making the change in the industry that has very little change


Christian Payton  19:24

and the funny part not even funny but it’s it’s interesting because I’m not counter sad all the time. I’m just not so it’s not even Yeah, my family is but I’m not very much city or cities you can be from Shreveport, but it’s not even something that I think about. So I feel like that’s that’s another thing like because it’s not really thought about by the majority of against black people. It’s not even even it’s not even looked at as an issue but I guess it is not even I guess it is


Isaac McFarland  19:56

and and also to these are the people that are making sure that there’s food On the table, you know, I mean, like, these are the people that are raising the animals that go into production that that are in the supermarkets that are like in just raising vegetables, raising corn, sugarcane, all these different crops and different type of food placements or food foods that again that these people are. Yeah, right. But those people are forgotten about and it’s kind of, you know, like, Hey,


Christian Payton  20:30

it’s 2022 2022.


Isaac McFarland  20:32

The lockdown is sort of a lot to about having to, like, rely on food or certain products and stuff like that, and essential care workers, co workers and stuff like that, like, the people that were forgotten, or were kind of like are starting to, should be cared for more. So,


Christian Payton  20:51

yeah, I’m talking. So what was that, like being highlighted? And such, like, with such big brains? is like, what’s that experience because I feel like that’s not an experience that everyday person, it


Isaac McFarland  21:05

first it is a blessing. And that’s what is like, it’s like having to understand that this is a blessing. You got to be like, that’s where I like to first go from so thank God cuz like you said, like, a lot of people don’t have those. I know, like sign models that work every day on like modeling in that field. And a lot of them haven’t even had opportunity to be in brands that day. Or placements, like Yeah, brands that big or even, like, placements of like, where they go, is it on a billboard? Where’s the billboard how many people are seeing in the past and it’s like, it’s something that again, that I still haven’t really had the opportunity to even like, internalize and fully be able to explain to you but it’s it’s an amazing feeling. And honestly,


Christian Payton  21:54

maybe you’ve been on Billboard’s


Isaac McFarland  21:55

yes time really?


Christian Payton  21:57

You’ve been in Times Square


Isaac McFarland  21:59

Times huge or American Eagle. And then you see it like did you go to Times Square didn’t see it in person who did who do you know that solid?


Christian Payton  22:08

Do you know anyone that I was


Isaac McFarland  22:11

getting videos, so say, Oh, wow, people there that I think that’s how I knew about it early on. I think American Eagle I think they posted it. And so I knew was there stuff like that? But no, there was definitely people that were just people that were living in New York that I knew from where else from it. Yeah, go like, Oh, bro, just take a video. And I’m like, wow, you know, I mean, I had somebody said to Angel, she was in Dubai. Yeah, she’s walking back in, like in whatever. And there’s an American Eagle store. And on the poster on the outside the store. Huge post of like, it was you you do buy?


Christian Payton  22:48

That’s cool. Yeah, no, that’s cool. Not even the word that


Isaac McFarland  22:54

it was international. So that’s why it was kind of like,


Christian Payton  22:57

so you’re a big deal.


Isaac McFarland  22:58

You wouldn’t say you are not a big. You’re a big to. But again, though, for my so that was like my second. That was like my first campaign. My first real first campaign my first. Yeah, that’s my first real campaign. So that’s what I’m saying. It’s just something that I can’t really put in words, it just a blessing, to even have the experience. And God definitely was working on the whole thing because it all started American eagle from a DM got to go back to our previous point, I was on Instagram, I was making content, they DM me, or like, hey, we like your work. And again, I didn’t believe it at first. It was the account with the check. You know, I didn’t believe it cuz it was like, it was American and the way that they were like, type into with it seemed like a little skirmish. You know, the respectfully Yeah. But then, you know, at the unit back and they said, here’s our email, email. So they moved it out of the DM thread. Quick and then before I knew it, they wanted to highlight the story. So yeah, it just, it just was God. Just everything was happening. Just how


Christian Payton  24:01

how does your like family respond to that? Like when you were like they try to come to the farm? Like, fish? Not


Isaac McFarland  24:07

well, they only came to the farm for the wranglers shoot,


Christian Payton  24:11

but how did your family respond to all of this? Oh, all of it, just in general in


Isaac McFarland  24:16

general. They’re very supportive. I think I know that because I am the baby of the family. I’m the baby right? They I’m also the more creative one, the more creative artistic one in a sense of. I’m a daily, like, I started the McFarland brand. And they’re MacFarlane. You get I’m saying so in a part of his sense. It’s like they don’t necessarily I would agree, or I would say see it from my point of view. Yeah, obviously, but I’m also the one that created a brand behind the family and a lot of other things. Yeah. So I would just say that was the question


Christian Payton  24:59

your face I’m like, how did


Isaac McFarland  25:00

they feel about all this going on? Yeah, they again, so they are having to, because it’s kind of like something that when your brother, your son is on a billboard, in New York or his angel center picture, you’re in Dubai, you’re kind of having to be forced to see it or see it and have to acknowledge it. So they definitely went to that American Eagle store, shout out to Mom and Dad, and got that poster out the store said, hey, just when you’re finished in your way, we need that poster for the crit. So sweet were shut up, it’s in the crew, it’s in the crew just hanging out, it’s in the crew know that it’s actually still rolled up because I don’t want to put tape and just put it up and take it down to the movie, take the tape off or whatever. So it’s in a really just just chilling. That’s really not. But we still have that. And that’s and that’s what I mean, it’s like for somebody to go and do that. That’s you know, I mean, it’s it’s something that they didn’t have to do, but yet they obviously care enough to go and hassle somebody for a sign a poster. So that is one example. But again, no, they’re they’re having to being forced to being to have to recognize what’s going on. So they’re, they’re very supportive. They’ve been trying to help me in any way that I, you know, can with it. So I feel, you know, but they’re, they’re very happy. And they actually, in conversation, they’re always saying somebody like, Isaac’s a model, you know? And it’s just funny, because it’s like, that’s like, they’re so proud to tell people that like, yeah, he’s my for American Eagle. We did Poupon, we did frankly,


Christian Payton  26:39

like most parents. So what about your siblings? Like, what? What’s been like their outlook on that all of this,


Isaac McFarland  26:45

sorry, that’s what I was actually talking about those, oh, your siblings are the first people to tell people like what I’m doing. I’ve modified these variants and stuff like that. Because again, like they don’t even some of them don’t know, people have modeled for search companies like that, or with those exact companies or so at a certain point, it’s a, it’s a good feeling to be able to accomplish things with them. Because they’re there every single step. So when it was the first brand, I’m sending them, that’s great side of the, of the email, you know, me, and we get on a call, they’re screaming, you know, I mean, so it’s like, you know, I also believe you can’t really expect people to fully understand what you’re going through, because you’re right, because you’re going through, right, so but from what you express and what you share, and people’s reactions, you know, they’re definitely they’re definitely on it. But again, it’s also hard to, as an artist, just another tidbit out there. As an artist, I’ve realized too, it’s hard for people to understand, like, not the feeling of what you’re going through, but what you’re going through. Because you might be struggling, right, let’s say you own a business and you’re struggling, right? Those people as family members are expecting something from you, or out of you just as their family member, just to make sure that you’re okay as a person. So just because of that, it’s just a, it’s just your it’s a it’s a it’s a conflict, it’s a conflict, because sometimes what what you’re saying, like what you’re actually manifesting might not be the reality of what the situation looks like from somebody outside looking in. So So because of that, you’re saying, Oh, no, five plus five is 10. And this is the reason why it’s 10. Everything’s gonna work out, you’re not worried. But you’re having to, like, live in these conditions and wait for five plus five to actually equal 10. And you’re in the people from the outside are seeing that like, Yo, like, what’s up? You know, are you good? Like, is everything really good? It’s like, yeah, like this was going on, you’re having to re Explain yourself. But again, what you’re saying hasn’t happened yet. So it’s just hard for people to fully believe you sometimes until they see it. And then they’re like, oh, wow, five plus five does equal. So you so you are good. You weren’t tripping when you were thinking this. So that’s also a part of it, too. It’s like sometimes you got to prove your own people wrong about what you see. But that’s just that’s life, though. You


Christian Payton  29:13

know, I mean, not giving up on yourself because I feel like it’s so easy. As a creative to just say, it’s not working. I’ve been waiting, because it’s like, how long is too long to be waiting for this breakthrough? You know, like,


Isaac McFarland  29:26

that goes back to how badly you want it. And how bad are you? Are you like, able to listen to people tell you their opinion? And you just like, personal?


Christian Payton  29:38

Yeah, like yes, unsolicited.


Isaac McFarland  29:40

Nobody asked for. We did ask for your help, bro. I was just letting you know what I got going on. Yeah, but again, though, but you know, but when people do that, not seven times out of 10. They do it out of love. So that’s why I was like, I can’t be mad because somebody loved me so much that they were just trying to give me their opinion. And on how they thought my situation could go, right? Even though they don’t really, you know, I mean, not everybody has an answer for your situation. That’s a fact. You just have to believe that God gave you the answer. And you are standing on the right thing. And when you believe that you’re standing on the right thing. I say, you know, let me stay in 10 toes and just be patient, because our timing is not God’s timing. So even though we believe that So how long is too long? I would say God, you know, I mean, yeah, it’s somewhere in God’s timing.


Christian Payton  30:35

Yeah. So leading into that. So you went to school? at Morehouse for four years. Yeah. But you didn’t finish at Morehouse? I didn’t. So like, what’s that backstory?


Isaac McFarland  30:51

I, my oldest brother, Adam. So Adam, amen. He went to Morehouse graduated 2010. And he showed me just certain of that lifestyle of what it means to be a student of Morehouse, and what it means to graduate from Morehouse College. And just because of that, um, I just got a certain amount of like, a reverence and like respect for the school and what it brings in the people because it’s, it’s, it’s a hub that is that is thriving in this world where we need black individuals to


Christian Payton  31:25

step up the Morehouse man


Isaac McFarland  31:28

or woman shadows. Clark, Clark Atlanta, there’s so but just because of that, that’s just something that I just felt like coming from Shreveport, whatever that I needed to experience. So I went to Morehouse 2015. And I was playing, just basically was adjusting and finding out that I land is a lot more fun to report. So I was definitely outside. But those times of me being outside is what really helped me to see and learn a lot of things, right. Like, there’s just certain different experiences at Morehouse, we’re stuck where like, some people don’t like to be outside. So you’re only people that you’re meeting other people in your classes you ran into, you know, I mean, just like in your close, being on campus, but you actually are chillin people off campus and you’re learning, you know, just different things. It’s a different, there’s a different learning about life and how people grew up and things like that, and different struggles, right. So I can say that, again, that that’s what I can really accredit somewhere else was just learning a lot about myself a lot about others and a lot about what it means to move and certain, just around a lot of different people that are coming from a lot different backgrounds, etc. And from that, I basically, again, I didn’t finish at Morehouse, I transferred to Louisiana College, and then I transferred and finished at Southern University in Shreveport with business marketing, business management, okay.


Christian Payton  32:57

And so, like, was it? Was it like a humbling experience? Like saying, I’m not going to finish here? Or like, what, what was that question? Like? What was that feeling? Because, again, you said, like, you had a brother that finished and so so like, what, like, what was going through your mind when you decided that I’m not going to sleep? Because I felt like so many people would stay just to stay because like, of the fear of like, looking like, I couldn’t do it? Or, like, I didn’t know, what was that? Like? How did what was going on? Like, in your mind? Oh, for sure that time?


Isaac McFarland  33:39

I, um, um, I guess I should have not had felt some type of I think I should have felt some form of that. Right. In a sense of, but I just knew, and I know me. I knew freshman year when I was the wolf of fashion. It was something I mean, I was like, Yo, you got to get out this. You got to go into fashion. That’s what she liked to do. And that’s what you need to do. Right? Right. for numerous reasons. That didn’t happen. People, people certain people want me to stay. I stayed. And that was the result. Not saying that action have done Russia, the Donald. Whoo. But I’m not. I don’t believe in doing things. I believe there’s a way to do things. I believe I should have done a situation different, right. And numerous waves because that’s money lost. And, you know, I mean, there’s money loss, right? Definitely just money loss. That’s the only thing I would you know, I mean, yeah. So I would say yeah, it definitely should have been done in a different way. But in the sense of, um, I just didn’t I don’t know, I just didn’t really, I wasn’t affected by that. I’m sorry. I don’t know what to say. I’ve never felt like I felt some form of some form of like, you’re here. You wasted money in some form, because you’re not Gonna get education. So I felt the remorse of that like some form of like, Yo, like, but then I couldn’t just stay there. And like, alright, I feel bad about it now. It’s like I had to keep pushing. So I could actually make whatever is supposed to be going on happen happen. So I had to keep I had to keep it pushing, but I definitely learned from it. And that’s more like I tried to make it something to learn from Don’t be in this type of situation, or if you’re in such a type of ation. But I don’t believe Morehouse was the school I was supposed to go to academically. So it’s like, I don’t think if I would have done a business marketing major, even if I would have? I don’t know,


Christian Payton  35:42

it’s a good question. So ELLs aren’t like losses or lessons. They’re definitely


Isaac McFarland  35:46

lessons. Facts. ELLs are definitely lessons. And that’s what that was. Because, yeah, I don’t know how to how to even like, chunk it up and make it sound any differently is kind of like, what’s going to work and what’s going to happen is going to happen. Now, mind you, you have to learn from those from those lessons. So that is actually a lesson. Right? And not just all that’s true. But for sure, you have to you have to learn from the lesson. And that’s what I felt I did from that lesson in I there’s just there’s good that came out of that lesson that kinda was like, Yeah, but I have things actually show for during this time of things that I like, I wouldn’t have been modeling, if I didn’t go there, I wouldn’t have been able to brand myself in a certain way. If I didn’t experience certain people and certain, you know, I mean, so it’s like, I just see a full picture. It’s like, I can’t even really start to feel bad about anything. Because if I wasn’t in certain places, doing certain things at certain times, that I wouldn’t be here today. But you needed definitely got what I needed without knowing what I needed. Yeah. Well, thanks.


Christian Payton  36:59

That was good. Thanks. Um,


Isaac McFarland  37:02

let’s see. But you got to know your situation, though. That’s another thing. Like, while I was there, I was under like, I was in, I was in class. This is how I knew I was in class, looking at Vogue, Vogue, fashion, Fashion Week, like the actual live Fashion Week where they’re walking down the runway. And,


Christian Payton  37:26

you know, I mean, you were just in class, like a body. Not all of them. Not


Isaac McFarland  37:29

like every single class, but I can’t even remember being in certain classes. And during certain time, that’s what I was on. You know, I mean, so it was like, I knew what I wanted to do. Leaving, I didn’t fully see how, you know, but I knew kind of what I wanted to do. And I, I learned that while I was in Atlanta, I was on campus, like I was on campus, you know me. So if I wasn’t on campus, you know, who knows? You know, honestly, so yeah, so I just was able to peep that situation, I was like, Okay, I need to start to close I need to do so you’re


Christian Payton  38:02

big on betting on yourself.


Isaac McFarland  38:05

Very big on you, if you don’t believe in you, if you don’t, but then again, in rifle in in the right ways. Like if I was betting on myself to pass certain classes, that will be the wrong bit. Okay, facts, because I’m not putting in certain work or the information is not sticking, I’m not doing like this, like it is my passion. Like if I was treating certain things like it was my passion, and yet, I’m going to better myself. But if I’m just trying to better myself, just to better myself, because it sounds good. Or it’s gonna look good, then no, so you’re into,


Christian Payton  38:40

like, realistically betting on yourself. But that’s also pushing yourself.


Isaac McFarland  38:43

So how realistic is it? You know, because sometimes you’re saying, hey, in this amount of time, I can do this, this, this, this and that. Sometimes you don’t do this, this isn’t that other things happen? And you know, now you’re in a whole different space. But no, I definitely believe in betting yourself on, on what you basically on the things that you just choose to believe in. Like, you kind of have to stand behind them enough that if this goes left, I’m going to learn something from it, I’m going to be in a different position. So that in a month, two months, three months, just whenever that ends, you will at least have learned something that you can pivot off of and go that way. Because you were there, you figure that out. You know, it’s all about just figuring things out like it’s it’s really a puzzle. It’s really That’s how I see it’s a puzzle, and you can’t really get caught up in one part too long. You just got to keep it pushing.


Christian Payton  39:34

But what does the motivation come from to just keep going your question?


Isaac McFarland  39:39

I think it comes from the kids like my kids don’t have no kids, but it comes from our kids like my kids have to get the children Yeah, my future children. Now got no kids have no case facts. So we’re made x yeah, just because the kids got to get the clothes. Kids got to get the workwear Kids got to get every you know, I mean, like the farm kids got to have this basically and to I kind of feel indebted that I’m the same way that I grew up in the same things that I had I want my kids to be able to experience, like in a in their own way, you know, I mean, so like a farm, I want my kids to have a very strong connection with the farm, is I just realized in Oh, no people try and tell me, like, oh, you grew up on a farm, like, you must have a different, like, you know, I mean, like interaction with nature and stuff like that. And I’ve never really seen it like that, you know, that’s how I was raised. But it’s funny, because when I think about it’s like, I don’t act like a lot of people, you know, saying like, just the way that I naturally act? Very different. So I guess, you know, I mean, in some ways that did have something to play on how you know, yeah, but even but that same type of like connection, you know, I mean, with nature and things like that, I guess I can, like with dirt and stuff like that, I guess my connection is different because I’ve been outside with dirty animals like they live in the dirt. Yeah, facts. So it’s just kind of like that. But again, it’s something that I’ve you know, everybody’s different. You know, don’t get on people don’t get on me. No, no, no, no, you were getting on yourself. But I forget the question, but motivation, motivation. Yeah, now my kids had that same connection with the dirty animals and stuff like that. So that’s where I was going with that. So I like to say that and that, again, that to push myself so that again, I can be in a position that my kids just won’t have to, they can be in a similar position or a better position than, than I was in FX. Whether it be like, I want my kids to get my business as soon as they’re, like, able to understand, you know, say like, as soon as you’re able to walk, what color choice see, like, you know, I’m saying like, this is the colorway, pick three colors that you feel like, and then I’m like critiquing I’m like, yo, like, I don’t think this one goes. But I feel like that’s how it kind of has to be like you got to teach, you got to like molding them. Um, yeah. And if and if they don’t want to do it, they’re going to be in a position that they can pay, like, you can go get a a designer, that person is going to pick all the choices that you need, you just need to make sure that this happens, this happens, this happens. And make sure it sells and you will be you can do whatever you want. Type, that’s what I want to do is like, it looks a little different, basically just teaching them about businesses as soon as I can. Because literally that’s I didn’t in understanding what it is because I grew up on a farm business and didn’t understand like, this is a farm business, like, you go outside, you take care of animals, but that animal has a purpose. And three months, it’s gonna be sold that money, do this. And it’s just having a fully understanding, but from a business aspect, not a routine aspect, like routine aspect to this, you know how to something runs. business aspect, I’m saying like, yes, you know how it runs. But this is what it costs. This is what it takes, you might have to go work this job to do this, but you just understand what


Christian Payton  43:04

the fundamentals of okay, thanks. So I’m trying to like wrap it up. But there’s just so many, like, so many good questions. So what is, I guess, advice that you would give someone that feels like they don’t have support? Or they’re looking for support, but they just don’t really see? Hmm, they’re not seeing the support that they wish they had?


Isaac McFarland  43:30

Are you doing the things? Are you doing things different? To find support, that some people I believe, are like people, like people help them with who they are as people, like some people are just stronger with other people than certainly than they are, like with themselves, or not in a sad way, but they’re just really good with like, doing a lot better when they’re with other people. Yeah, people that they feel comfortable around or supportive, quote, unquote, people. But I would question that person also to think like, Is it really something internal? Because, you know, like, if you can’t find support is different if you’re trying to like scale something. And that type of support, because that support sometimes comes from like, a community, like a group of people, stuff like that. But if you’re trying to, like find support for people to support you and your creative, like fashion, business and stuff like that, you’re just gonna have to stick it out sometimes and just have to, because a lot of things just comes with, like, sadly, in this world, I realize, if I make a hoodie that people like, and it’s cool, it’s whatever, if I just walk around with it, somebody is going to ask me about it, right? If I post it and one person sees it, they’re gonna or I keep posting and more people just see it. Somebody is gonna is gonna is going to comment on that. And out of that comment could be somebody that is supporting you. So I think a lot of times is us having to focus. And this is just, I don’t know, this is what support was how filling life is you just have to focus on what you’re doing. And when you really, truly focus on what you’re doing, and you’re actually in, you’re actively outside promoting it, while you’re actively outside, sharing it, or telling people about it, or finding ways to market it, or whatever, somebody is going to support you. Yeah, because it’s like, it’s like how there’s a billion people on the earth. I’m not gonna say that. I’m gonna say how there’s like a billion people on Earth, and there’s a million different men and women, but sometimes when finding like, your person is just you being just outside and you just going through and living life, and eventually, you’re going to stumble across a person that’s for you. I was kinda like the same thing. Like, there’s so many different, like possibilities and things that can happen. You just have to just be outside and put yourself in positions, where you’re going to be around creative people, or people that feel like can support you like, because support can come from a friend, it can come from anybody, you know, I mean, like, you can I mess up your CV is like one of my best friends, okay, in a sense, because I just ran into CP and CP. And I connect on a lot of things that have to do with how we think. And I think that has somewhat to do in some type of artists insists that you don’t have to actively look for like things happen very genuine. So I’m saying things happen very generally, the way you find support is you be genuine.


Christian Payton  46:33

That’s true. I think a lot of the times people get caught up in like, the support, they’re not getting, instead of like focusing in on like, the people that truly like, rock with them or support them.


Isaac McFarland  46:44

And you can’t expect people to just support you just because you do something. Because a lot of times that’s gonna come out of ego. Like you might feel like something’s really good. But everybody else might not really think that so you can’t be mad because the people around you aren’t so aren’t rocking with you, or making you feel some type of way. Because it’s not their job. It’s not, you know, I mean, like, it might feel good, right to get on a billboard and be in that space and everybody supporting but you, you shouldn’t be feeling like somebody has to say congratulations, or this looks good, because it’s not people’s, like that’s an ego thing. Yeah, it’s really the ego thing.


Christian Payton  47:20

Okay, so what’s next for you?


Isaac McFarland  47:23

I’m Isaac, I was actually


Christian Payton  47:26

talking in person.


Isaac McFarland  47:29

Sure. Um, I was talking to one of my brothers today, and this morning, and basically, I’m gonna focus on q1, like, there’s gonna be four different quarters, and this year, we’re already started q1. So I’m going to say what’s gonna, what’s up next with the brand then for the next two months. So March is work where we’re going to be making work we’re gonna be a goal is every day is so improving something, basically improving every aspect in a small way. Whether it be thinking about it and progressing and how I thought about it, or just actively putting in the work, and making five more pairs of pants in three weeks, or just giving myself goals. That’s another thing as a creative, give yourself goals, like give yourself goals that you can attain. In two months, give yourself a goal, you’re going to finish a week, a year, five years, 10 years, whatever it is, just give yourself goals. So that you have like a deadline or something to like, work towards work towards and have like milestones that you can easily say I’ve done this, I’ve done that when it’s time to come for a job interview, or certain things you can say, I was able to do certain things and these things have is what I’ve been working on. This is my this is what I’ve been doing for the past five months, just goals are certain things that you have accomplished. So yeah, I’m going to be making clothes you can expect from the brand, a website you can expect from the brand, just a lot more clothes, more merchandise, being more consistent, and you can expect good content.


Christian Payton  49:12

I’m excited. That’s exciting. Okay, so, um if you could give one piece of advice.


Isaac McFarland  49:27

Everything is based off of perspective. Just like we said,


Christian Payton  49:31

we say that all the time, I have a sticky note on my desk. Like you find it’s true.


Isaac McFarland  49:37

X now affects in a game like not even to get deep on L it’s not an L it’s a lesson because you change your perspective. And you thought about it, and you were able to see it from a different perspective, which was like, hey, this might have gone bad in X y&z ways, but I was able to get a new perspective I was able to learn something I was able to try Something new that net, you know, I mean, there’s just a million different things such as what can come out of something when you just see it from a better or a different perspective. It doesn’t mean better. But it’s just a different perspective. And that’s why it’s good to have people around you that support you that have a different perspective effects. So I would say that definitely find somebody genuinely and naturally, that has a different perspective. So that when you’re in times and your teeth aren’t brushed, they can tell you, Your breath smells bad. Or things like that, like you have to have somebody in there, that’s not gonna just get your head and tell you this is good. And this is no, like, have people that are telling you no, this is horrible. And then don’t take it offensively. That’s just criticism, ask them Hey, nah, some people do things we mean, but that’s, again, perspective. You’re telling me it looks horribly, the conversation. But no, seriously, that’s all based off perspective, because that person is probably going to give you a lot of constructive criticism about how they would change it doesn’t mean it’s the right thing does mean is wrong. That’s somebody’s perspective.


Christian Payton  51:10

But with that, you have to learn to speak to people in a way that they’ll receive it. You can’t just like constructively criticize someone. And then they have to you have to know how to like speak to people in a way that’s important. You have to know how to speak to people in a way that they’re going to receive it. Cuz if you’re just saying and you’re saying it from a great place, it doesn’t matter because they’re not receiving it true. So I think that’s like an important true tidbit to add on to what I say because a lot of people are like, Ah, I’m like, That’s not I mean, that’s how it works. But just


Isaac McFarland  51:40

be mindful of wisdom from CP


Christian Payton  51:43

M CP, just call me I’m like, I don’t know if they know I’m Christian here.


Isaac McFarland  51:47

That’s definitely wisdom. That’s actually a good point to add in. Thank you,


Christian Payton  51:52

guys. So is that is that if you got anything else to add? I’m, I’m signing out on this episode. Do you have no do you have like social media that were like, follow you?


Isaac McFarland  52:03

I have Instagram, the official black farmer. You can just follow me on that one. And I will keep everybody updated on the website and everything else.


Team RMG  52:13

Okay, so that’s gonna be it for this episode, guys. Thank you for tuning in. I hope that y’all got some good gems and because I think you dropped some, like some real good stuff on this episode. So until next time, thank you. Here our vision marketing group, our team of young professionals get it created with youth in mind we strive to educate, inspire and promote authentic creativity across all job fields. This is young creatives.

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