Welcome back to the young+creatives podcast!
In this week’s episode we sit down with Chloe Washington, an EXTREMLY busy 24 year old from Shreveport, Louisiana and the owner of CuratedbyChlo an event service.
In this episode of young+creatives we cover several key topics including:
- Social media is good at showing the positive
- Making multiple streams of income happen
- Perception is everything
- Focus on who you are, what you are, and what you want to do
- Just do it
- How I handle periods of being discouraged
- Collaboration is so important
- Celebrate the small wins
- Prayer and wine, it’s not easy at all
- Allowing myself to feel the emotions that come with stress
- There isn’t anything wrong with being inspired by others
- Find your lane, stay in it, and be a risk taker
ollow her on Instagram: instagram.com/bossychlo/ or instagram.com/curatedbychlo_/
isit her website: curatedbychlo.myshopify.com/
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Welcome to the young creatives podcast brought to you by our vision Marketing Group. Young creative will serve as a platform to promote, discuss and give advice on Millennial creatives coexist in a traditional job market.
Welcome back to the greatest podcast today we have Mikayla and Christian, a part of the revision team. And we also have a very special guest. This is Chloe Washington. She’s 24 years old, and she’s a local event planner in Shreveport. Thank you so much for coming.
Thank you guys for having me. Of course. I’m excited. And Christian,
you know her personally.
Yes. So Chloe and I have known each other for a really long time. And because of the young creatives, podcast and nature of it, I knew she would be perfect to feature. So I reached out to her on Instagram and asked her if she’d be willing. And she was like, of course.
I’m like my high school.
Yeah, yeah. So sweet, though, because like, people who still talk to their high school best friends, like shout out, because I do not so. Oh, my gosh. So who is Chloe Washington? Like? What do you do on a day to day basis? I know we talked about event planning, but really, like, let’s get into it, because I know you do a lot and people are gonna be blown away. So
yeah, so Chloe, Washington’s it’s 24 year old, black young female from Shreveport, who just hustles because she just has so many dreams and aspirations. And I see as a light that I want for myself. And so now it’s just taking those steps to get there. I’m like you said I do do a lot of different things. I am an event. I call myself an event curator. I really a planner. Okay, but I’m even curated. That’s why it’s curated by clo. I’m a fall 2021 graduate of nursing school. I will be graduating in 15 days. Yes, I’m a combat medic, and a drill sergeant candidate in the military. I’m the owner of a new company W family transport, which is a trucking company. And that’s really all I got my hands on right now. That’s really
all. That’s all. That’s all. Girl,
I gotta be more in the future. Like, I
made a website and I go to bed. I’m tired. Like, absolutely. Like, that’s amazing. And so, at 24 years old, the immediate question I’m going to ask you is how did you get your hands in these different things? And how did you get there so early?
So I have a very supportive system around me, includes family, friends, things like that. So with the event planning, that’s kind of how I got it was kind of on a whim. Really well my first was in 2019. And that was the boss Day brunch. I just moved back to St for from Baton Rouge. And I I started to see so much more in Shreveport than I did when I was grew up here. And I said I want to showcase that. And particularly I want to showcase black women that’s doing things entry port. So I did my first brunch which is boss, babe brunch, everything black woman owned. It was just a showcase that we have business owners out here. And we have entrepreneurs that’s doing things in Shreveport. And then in 2020 21, that’s when I read recreated the brain that’s been curated by clo I did was a brunch, we weren’t curated by clothing. I recreated my brand. It was curated by Khloe, and I had detox, which was during the body classic here. That definitely happened on a whim, maybe like three weeks before detox. And he my dad were talking I was like, let’s do an event. And I mean a week later, I was posting an event.
And you didn’t Well, later it was sold out. I’m like, gosh, yeah, it
was crazy. I was so surprised. You know, I knew it was gonna do well, just because there’s a big weekend, and things like that. And, um, a lot of people were supportive of me. But it totally went beyond my expectations. Okay. And then military. Honestly, it was like a backup plan for me. I was like, if everything fails, like go to the military. I’m sorry. That’s really what it was. Yeah, it’s like everything fails. That’s always gonna be the backup plan. That’s how I got there. The trucking company. I’m big on multiple streams of income. I’m big on starting to create General, General wealth for my family, future family. So the trucking company, we had a lot of people around us that are into it. And we researched about it and it was profitable. I went to my parents and he said yes, and we’re here with two trucks and hopefully to get them on the road in like
two weeks. That’s crazy. Oh my goodness. Like, that’s mostly Chloe since like,
it’s just this, this and this and then a little bit of that absolute
versus Oh surprise Oh no, no, seriously.
No I am just because like you’ve always been involved in a lot, but to just see like at 24 and a successful like, that’s businesses so to see you so successful I like having multiple businesses so young, cuz I’m like, Okay, it’s so funny cuz huge LA times I
feel so funny. And you’re not like you’re a hey, you know, like, I feel so I feel like I’m not doing enough. But that’s a social media thing comes in Yeah, you know, you just looking at social media and you’re seeing people our age doing the same things or more. It’s like, okay, I can do more. I can do more. I can do more. Right? That’s I’m always putting stuff on my plate. Sometimes too much. Yeah. Cuz you just, you know, that feeling of just, you can do more, you can do more. Okay. I had like two hours today. I mean, I could do something else in those two hours. That’s kind of like how much thinking but sometimes I just sleep?
Most definitely sleep super important. Yeah.
How do you take care of yourself?
Sorry. Yeah. It’s hard. And it goes on the backburner a lot. I don’t take care of myself, as well as I should at all. But what I do, I try to like in my, you know, time to just relax, hang on my friends, that’s kind of like my meats on, I go out, things like that. That’s like my me time to get off each other’s way. Just relax. Usually, I’m never really relaxed, because I’m still doing other things. But that’s kind of my time to just get off of business stuff or school or military. Right? I go hang out my friends, family, me and my family. We’re all real close. always hang out. So that’s probably like my self time. Okay. Time to myself. No,
just like watching you from social media. It’s, it’s inspiring, because I would never know like, you don’t really have much free time because you handle everything. So well. Like you. You just you wear it. Well,
social media is good at showing everything positive. You know? I don’t know, I feel like you have to post negative things on social media. Yeah. Because that’s not for people to know. Right. Right. But we’re looking at things like that. You know, I hear that a lot. And I’m happy that you feel that way. Not and I like to inspire people, but it’s definitely not as easy as social media make it seem Yeah. Right. You know, like I told you, I get on social media posts, and I’m looking cute, or what I’m doing. It’s rare that I post the other side of that. Hmm, right. So it’s hard. I won’t say it’s not hard, but it’s doable. Right? It’s doable? For sure. Absolutely. You just do it.
So as far as like you having your hands and like all these pots, how do you how did you get into the fact of like, okay, I want to do entrepreneurship? And did what support system did you reach out to? Or did you have one?
Yes, um, I always knew that at a young age, I was very dominant. I’m a go getter. And I just had my own mind, I like to do things my way in how I want to do them on my time. So I always knew that having a boss over me, wasn’t the path I want to go down, always knew everything about my life, I wanted to dictate. I mean, some things are out of your control. But as much as you can control, always knew, that’s the type of personality I have. So I need to do that. I need to make multiple streams of income happen, because that’s how I be, quote, unquote, my own boss, as they say, please be your own boss. And that’s how you be your own boss. I mean, my job was nursing. It’s a little different, but that’s a passion. Right? I kind of separate that a little bit from being my own boss. Because that’s just a passion that I have for nursing, and helping people and taking care of people. But on my business, I always knew that I want to be in control of that. And my support system is phenomenal. Phenomenal, from my parents, to my family, to friends. I mean, support is how I got to where I’m at now. Just networking connections. And then just genuine support, not support where people feel like they need something in return for helping you. So that’s a different type of support that I have.
Yeah, how do
you distinguish the genuine support from just like the you did something for We are I scratch your back. So you need to scratch man, how do you distinguish the two?
For me, it’s easy, because I go into relationships knowing where I stand with that person. So most relationships I have, they were created on more of familial bonds, like family bonds. Right? Okay. So that’s the type of bond I have with you. So it’s never a tick for tech. Yeah, right. Okay. But if I create a business relationship, and that’s what I treated us, okay, okay, I don’t believe my auntie she is a multi entrepreneur. And she always told me, Don’t think of using someone as a negative. I don’t believe people can use me. Because just as you’re using me, I may need to use you. So I don’t believe in someone just uses me. Because most of time I get an advantage out of that. Or if I take a l, I use that as a lesson. So I don’t look at that as a negative thing. So what I try not to do is focus on distinguishing between the two, and just taking whatever comes from it. Because even if you use me, I probably use you too, in a sense, because whatever you did for me, it helped me also. Right. So I think a lot of things perception is how you look at stuff, especially with business. Because so much so many things with business, you can look as negative, right? I mean, everything is relationship. So everything is you need someone to do something for you. Or someone needs to someone needs you to do something for them. Right. So your perception is that it’s business. It’s not personal. So I don’t, a lot of times, I don’t look at things that oh, he’s trying to use me. Oh, they’re taking advantage of me. Okay, well, I just think, Oh, what do I need from them? I may need to use them later. And I can, you can always refer back. Okay, well, you know, we had this together that was bought or something else. Now I need you. So it’s more of that, then. I’m having this English use for a man who’s not okay. You know,
that’s very interesting. And so, how have you seen your personal brand grow with and networking opportunities? And how important do you see yourself, like reflecting on other people and how that perception of yourself is on that person? Does that make sense?
I know I started doing this I like, I got lost. No, it’s okay. It’s
okay. I tend to do that. So like me and Michael are always like, Yeah, cuz like, I tried to, like, make sense. It makes sense to me. But anyways, how do you? How do you see like your personal brand, like, as important as it is for other people to interpret it?
Well, like we said, Perception is everything. So how they perceive me is how they’ll, how they’ll feel about me. And, and that is how they will support me. So like you said, with social media, I do that one social media to get that personal brand. So people can perceive me in that light, they want to support me. You know, that is the biggest thing with social media. That’s why I get on there and post and post myself or post sometimes motivational things or post me going out. That’s all building my personal brand. Because most of the time, that’s where they get the procession of V from social media. That’s why I say social media is so big. Because if you don’t know, someone, that’s the best way that people feel like to judge someone. I don’t think that’s true. But that is what the society we live in today. That’s true. So the perception that people have me on my social media, and my personal brand is going to flow into every business I have. Because just like, with a business, you go a newbie is like my trucking business, right? I’m a new business. So I don’t have business history for someone to go off of, to want to work for me. So what do they do? They go on your social media. Yeah. Right. You know, or if you go somewhere, you want to work for somebody or you want to do something with someone. You’re going to social media. Right. And he’s perceived what they show you. Absolutely. Yeah. Like, even if they say you reach out to someone who you want to interview. More than likely they’ll go on your social media,
I mean, I always gone everybody social media, but I feel like if she didn’t have to go on our social
media, it was Christian. Yeah. But if it was someone I didn’t know, maybe reached out to me, then I will have gone on your social media. Yeah. You know, so that’s everything. Absolutely. That could have made or break. Yes. that can make or break. Let’s say that yeah, that can make or break. If someone wants to say yes or no, yeah, yeah. And that’s just like on my businesses or with my events. They go on my social media to see, you know, is this someone I want to support? Is this an event I want to go to? Is this a poppin? Event? That’s where it goes social media. I mean, I can’t mail it to them. I can’t, I can’t call everybody and be like, Hey, you want to come to my party? Yeah, you go on social media, right? So it’s how people perceive me on social medias, everything’s my brand. Yeah, I think that’s why I am. So I say ayanova When I post, and that’s why we so you know, about my tic TOCs, and rules and all those things, because that can make or break you. Right? Yeah. And in this social media, cancer culture, like God can make or break.
Yeah, yeah. So I was actually going to ask you, have you ever seen? Like, have you ever been in a situation where you’ve been like, I should not have posted that? Or have somebody interpret us something else that you did not want on social media?
Um, I’m sure people interpret a lot of things on social media. Don’t worry about it. No, I’ve never had a time where I’ve gone on social media. And I posted something that I regret it. Um, I think now, social media business to me, I treat it like a business. So I do think about what I post. I personally can’t say I’ve had anyone perceive me from social perceiving, natively from social media. But that doesn’t mean they didn’t. I don’t know about it. Right. And I tend not to try to worry about it. Right? Yeah, I post what I feel like, is okay, for my brand. And if it’s not for someone, I can’t worry about every individual person, because it’s way too many people. On the positive side, if I think about every negative thing someone says about me, I mean, my whole life would be consumed with that, right?
You know, I totally get that.
It makes sense why you’re so successful, because your mindset is very much like fixed on your perception, like, the way you choose to look at things is why you’re so successful.
Absolutely. Yeah. But it comes from, you know, I mean, I’ve always been perceived as multiple different things. Yeah. Even if that was never true. Yeah. I mean, from young, very, very young. Yeah. I’ve always heard all type of things about me that not true. So I learned early, that knowing who you are, what you are and what you want to do. That’s what you focus on. And you do everything to back that up. You know, so I never have to worry about anything, because I know I’m true to myself. Anything I post is true to me. So I never have to worry about anything negative because the truth always prevails. You know, it doesn’t matter. And as as much as people have something to say, your actions back up something different, you know, so I just try not to focus on that. Because young, it would have broke me. Yeah. Young, when I was way more impressionable. things bother me a lot. Then it took so long to get here. Don’t think this is like a overnight thing or like this. It took time. To be sure and who I am and what I do it that takes time. Yeah. Luckily, God gave me those battles early. So I got it either way. I learned from them. And now, one might say now is focus on me. Focus on what I’m doing. When making mistake, learn from me keep going. And just do as much as you can. So, no, that’s how I get through. It’s hard, though. I mean, it’s hard not to think about what people think. Yeah, yeah. I feel like it’s natural. It’s human. It’s human nature in you. Your first thought is what someone thinks. Yeah, but your second thought is to be what you think. Yeah. I mean, I still to this day, I’m like, oh, Lord, is am I gonna say something like the hearts on my head? Is that gonna be unprofessional? Yeah. And then my second, I don’t care. Yeah. Is that gonna stop? Is that gonna stop my money? Yeah. Is that gonna stop my business? No. So you keep going. Right? You just be true to you.
I think it’s like, also from the fact that, like, I had my first Snapchat and Instagram and Facebook at like, 13 years old. Yeah. And I don’t know if you guys went through that, like having social media at such a young age. Oh, yeah. And so
that came out. We were home right. Absolutely.
Older than you Mikayla.
Oh, was not hot in the summer camp. Right?
Yeah. Yeah. And I think that’s like, why the first thing I think About to like when I post oh my gosh, what are other people going to think about? What are they going to comment? Are they going to send this to this person screenshot it like, verbally? And also
when you’re younger parents? Mm hmm. Oh, my God always watches you post watching posts. And my mom is very business oriented. And she’s very big on reputation. I mean, that has been pushed into us young reputation, reputation. You know, one thing can ruin your reputation that you tried to build for years. So my mom has always pushed dope posters, don’t post this. I mean, still, to this day, she sends me articles. This is why you don’t post this. This is why you don’t post this for a long time. It kind of put me in a box. I don’t want to post anything I’m saying can do anything? Yeah. So but as I got more into myself, I was like, okay, I can be a little bit more lenient with, with what I post. But you still have to be conscious of what you’re posting. You know, and I post me going out, I post I post things on social media, but I’m very cognitive of what would he do to my brain? Mm hmm. You know, if I posted what would it do to my friend? That’s why we have things like close friends. Yeah, yeah. Yeah, things like the closer you get a little bit more loose in those type of area. Yeah, but you still be cognitive, because it still social media is still social media. Yeah, it still can be screenshotted. And I, you trust people, but you trust more than they’re human. Mm hmm. And you trust more than human nature is to share things. Human nature is not to keep everything in human nature is to share things. So I see something crazy on Instagram. Yeah, I’m gonna send it to my friend. Yeah. Yeah, you know. So you still be very cognitive of that. I mean, I post a lot of things on social media. I’m but I’m also a free spirit. So it’s a little different for me, like, I’m sure it’s things that my mom would say I shouldn’t post but yeah, I’m still I’m still cognitive of what my brand is. And what I want to portray. Mm hmm.
Absolutely. Absolutely. So if somebody wanted to get into different like, having their hand, let me give you an example. So if my myself I’m, like, super passionate about like baking or cooking, and I want to open my own, like catering business, but I’m so nervous to do it. And I don’t know, like how to do it. Or, you know, like, what would you say to somebody who wants to get into event planning, for instance,
number one step, just do it. I mean, is not a two way to do it. Um, I wouldn’t say do it blindly. Reach out to people that are in industry already. If you know, people reach out, if you don’t know them, reach out. If you get a note, reach out to the next person. If you get someone who’s rude or nasty, and don’t want to help you reach out to someone else. Keep reaching out and making those connections because someone will help you. Research. It’s hard. And you know what, let me go back. A lot of people say, just research. And that’s hard. Because I’ve had that they’re like, we’ll just go research it yourself. Why don’t know what to research? Yeah, yeah. You know, you don’t know where to start. That’s why I say start with people in industry, right? So you can kind of get a just like a guy. And then you research if you have questions. You research and you ask people, and you just do it, you learn as you go on them. I think the best or not okay, I think the best way to learn how to swim is trial and error. Yeah, I know. You can’t plan for everything. Can’t plan for every mistake. You can’t plan for everything that can go wrong. You try to be as prepared as you can be. And then you learn as you go. I’ve had to learn as I go for everything for my events, my trucking, you as you go and you you try to make calculated decisions and informed decisions. But sometimes you just can’t work. I mean, things happen.
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I think that most people’s biggest mistake is like they look at like if someone like if I wanted to get into event planning, and I’ve never done it before, and I don’t know how to do it. And then I’m looking at somebody who looks like they’re good at it. It’s like, I think that’s discouraging to so many people, because they’re like, I’ll probably never live up to that high or that expectation. And I think that’s like the biggest like fault, or the biggest downfall that a lot of people have. They’re comparing themselves to people that have been doing it for so long.
That’s the biggest lesson I’ve learned over the years is comparison. Yeah. Time Clock. I mean, if you asked me 10 years ago, where I would be an already graduated nursing school, I mean, probably building a house probably doing all these things. I’m not doing No, right. So I start to put myself on this time clock, and I try to compare it to like, where other people at, that’s my age, they’re already graduating their school, they already been working, they’ve already done all these things. So that it gives you discouraged to where you don’t want to do it right, or what it should do is motivate you. Mm hmm. I had a period of just being discouraged. I’m like, Call yourself so far behind us, are we thinking all decisions I made up to this point. And I had to realize that I’m on my own time clock, I’m in my own lane. No one can do something Hi, do it. And you can’t do something, how someone else’s do it, I can go get a recipe for tic tock. It’s not gonna look like that what you think is gonna look like, is not gonna look like this pretty ticked, because this person has put you in there. I can use this same exact ingredients as someone else. And my food tastes totally different. Right? Yeah. And that’s why we are in life. You can do the same exact thing, someone else do it, but they’ll never do it like you and you’ll never do it like them. So enjoy the differences. In know the difference. You know, that’s how you don’t compare yourself. Just be the best you that you can be literally like, it’s a rap song, but me versus me is my motto in life. My only competition isn’t me. All I see is me and what I’m doing. And if you do it like that, you won’t compare yourself and you won’t feel like you can’t live up to something. You just You just do it in, you get good people around you, you get a good support system. And if you find people that don’t want to help you, that’s okay. Because if I hurt her that I say that cuz I hit that launch report. A lot of people say, Oh, it’s people don’t want to help each other people in Shreveport. They won’t try to put you on the same thing that they’re doing, because they think it’s a competition. Not everyone’s like that. Yeah, a lot of people are, but not everyone. So you keep trying until you find that person. I can name five people at the top of my head that I can call right now. And they’ll give me free advice. And don’t think and don’t want anything in return a final type of people, and you stick with them, and you stick with yourself. And that’s all I’m saying. Just do it.
I was about to say. And it’s funny because you said it again. Nike Newton, I hope Nike listens to this, because you keep saying just do it. I live, she has literally just been promoting it because you
know, because you have to. I’m a risk taker. But um, but that’s my personality. Yeah, I’m risk taker. In life. I live on the edge all the time. And that’s what you do, especially in business, I always say scared money don’t make money because you have to be a risk taker absolutely got to spend the money. You have to maybe go broke to put money in something that you believe in. Like, they say go broke. It’s okay to go broke when you’re investing in something because it’s a return. So that’s why I say just do it because it’s so small and so simple. But it means so much. Yeah. Because if you keep thinking in your head, oh, I need this to do it all got to wait until I have this amount of money. I need to wait until this is finished. I can continue to have to wait till I graduate nursing school. Right. And I wouldn’t have been half as successful as I am now. And I’m still interested in school. Yeah, I could have waited. Or I could have waited like, Oh no, I want more money in the bank to start a business. Oh, no, I want this. You just it’s always something right? Because I’m gonna say when money in the bank and I’ll get it and then I’m gonna want more money back and I’m like, oh, no, wait, I need some more. So then you’ll never do it. You’ll never do or
always just that greedy though. You constantly feel like you’re unfulfilled. And so you know what I’m gonna ask how do you solve that? Like, how do you like push yourself? To not feel like I need this I need this in order to do this. I’m
Michaela sometimes just have these real deep questions. No,
I do I just say I’m really bad.
I talk to myself a lot. I mean, Chloe, we talk a lot. It’s like, I’m like, I’m, it’s hard for me to ask that question. Because I’m a risk taker by nature. So, it’s not a lot for me to be like, Oh, God, just do it, you know, or not a lot for me, like, I’m just gonna do it. Even if it fails, I’m just gonna do it. So it’s hard for me to say how I push myself. Because if I start to doubt myself, Chloe, just do it. Like, thing now that you said, I do keep just saying just do it. This is why I tell myself like, this is why Thomas, you got it? If it doesn’t work out, there’s something else. Yeah. Or do it better next time.
So that just makes sense to you. Yeah. That’s just how you’re wired yourself. That was exactly, it just
makes sense. For me to just go out and take this risk. Because that’s how my mind works. I’m not over planner, an over planner or like, you would think I’m this super organized person, because of all these things to do. And I’m, I’m not, I need to actually need to be way more organized than I am. I need to plan out a little bit better, because I am acquiring all these different things. But by nature, I’m just balls to the wall. Let’s go. And we’re gonna figure it out on the way.
Absolutely. Yeah. So with all these different things, and you taking all these risks, how do you take the time to just like, invest into your business and say, Okay, I’m gonna, well, do you ever just like, really, really? Like, I want to have this sort of event? Or does it just kind of like spur the moment? Like, oh, this would be fun to do, or
depends on? Yeah, sometimes it’s just really spreading something small, like, oh, I want to do this, or I’ll see something on Instagram, and I want to do something similar to or brings up some industry board that we don’t have here. I wouldn’t do that. Let’s do it.
Had someone like come to you with an idea? And then like, like, they give you the idea? And then it’s like your brand on? Yeah,
yeah, my last event was away. Really? Yep. Okay, a guy came to me. And he was like, Chloe, I kind of want to be more of just silent background, but this is what I want to do. I kind of put my own spin on it. I made the theme. And we went from there. And he was kind of silent. And then when we came to, so they actually been helped me a lot. And then we came out more in public after that as us together. Okay. But yeah, any time, I don’t have a problem with, because a lot of people want to do this. But one, they don’t feel like they have the reach to do it. Or they just don’t know how. So if you come to me with an idea, you want me to do it, and they choose to be silent. I’ve no problem with collaborating with someone publicly. Mm hmm. You can choose to be silent or you can say heckler. I want to do this collaborative. And we both posts on social media we posted together curated by Khloe times whoever wants to do it with their brand. And I have no problem