Keep the Family Close (2:34)
Becoming ‘The Black Farmer’ (6:50)
Using a system to run your business (8:30)
Creating work wear clothing (12:49)
Being a black perspective (14:54)
It’s just a blessing to have the experience (23:15)
It’s a good feeling being able to accomplish things with my siblings (27:03)
My experience at Morehouse (31:40)
Betting on myself in the right ways (38:02)
What’s next for me and my brand (47:30)
Everything is based off of perspective (49:27)
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Team RMG 00:00
Hey guys, welcome back to the podcast. Today we sit and we speak with Isaac McFarlane, a local artist to the Shreveport Bowser area. And today’s episode we sit and we speak about not following the safe route here, our vision marketing group, our team of young professionals get it. Created with youth in mind, we strive to educate, inspire and promote authentic creativity across all job fields. This is young creatives.
Christian Payton 00:26
Hey guys, welcome back to the podcast today. You have me Christian from the revision team and then one of my close friends as McFarlane I think today’s conversation is going to be one that a lot of people will be interested in. I’m excited for the content. So we’ll get started. How are you today? I’m well how are you? I’m good. You had a busy morning. Just got in Charlotte’s the southern class. Yeah. So how was that so amazing. I was able to make work my work wear pants and my work wear jacket. Um, we’ll definitely get a good start. So really just got to go home and learn what I was working on. Okay, so you make stuff like you make clothes or stuff. So you’re just getting straight into it. Like who is ASIC McFarlane? For sure. I ate a trade if he’s a creative. I am the black farmer. I was raised, taking care of Black Angus cattle and then kind of transferred into pigs and chickens and gardening and trying to you know, like feed people and stuff like that. But other than that, I’m the wolf of fashion.
Isaac McFarland 01:37
Just 24 year old black male, from Keeseville. Louisiana. That’s funny. Because earlier, Mikayla said where’s Isaac from? And I said, Well, he wouldn’t say true for Keeseville but I would definitely say Keith Hill cuz I’m not for free for.
Christian Payton 01:53
Um, so you said that, like your upbringing has pretty much influenced the person that you become? Anybody specific that you would say?
Isaac McFarland 02:05
No, of course, my make fun McFarland with speak on McFarland I would speak on so meaning people, my mom, my parents, my, my siblings, Adam, Dale. Hope and my dad as well. But then also, um, I can also say that just my grandmother just like the people around me, I care for and it just has become a a keep the family close type of, I would say bond type of like, contract.
Christian Payton 02:40
Not contract. Contractor. Yeah. Okay. So with that, you know, wolf of fashion is our
Isaac McFarland 02:49
profession. That was my I seen the wolf. What’s the movie called Wolf of Wall Street Wolf of Wall Street, I seen that. Um, while I was at Morehouse, and I got like, oh, you know, I
Christian Payton 02:59
gotta like, so and I literally
Isaac McFarland 03:01
changed my Instagram. And that was my, my first like, starting to, like, go into fashion like I was people on campus knew me so well for fashion. Really? And yeah, people definitely be Yeah, it was it? Was it?
Christian Payton 03:15
That was an air. Okay. So have you always been a creative,
Isaac McFarland 03:20
um, I can say that, I was able to understand how to categorize different parts of being a creative because everybody is creative in their own way, whether it be how you pick your clothes, when you get up, or just certain things that you do. But just because of that, I was just able to time to like, fully understand what a creative, like what it means to be a creative, like, basically, you might have to live off being a creative in that like idea or your your ideas. So it just became, I just had to understand more about it. But I am a creative. I wasn’t, I didn’t always like, identify as a creative, like a very creative and stuff like that as we do now. But back then, I was always different. Like I always like different, like, even what I noticed was in clothes, I was just picked, like different options and what everybody else will. Or like people like, just Justin, you know, I mean, just just growing up in school, everybody like is trying to like, you know, find so make find out what to do. But it’d be like, in reality, I just picked different choices than what other people were so yeah, I can say that’s when I really like I would say high school is when I really found out like my passion and I’m a creative for close because I was able because eighth grade through growing up, I was at a private school. So at the private school, I could just like I had a very specific uniform. But you know, after then I was able to learn about putting certain pieces together like every single day. And so then that’s whenever I would, I would start to say that that’s when I realized that that there’s something that’s what a creative is basically.
Christian Payton 05:03
Yeah. So outside of fashion, would you Is there anything else any other creative outlets that you
Isaac McFarland 05:13
definitely, um, music, I grew up playing the violin and piano classically violin since the fourth grade piano since the second. So those are always still they’re like super heavy. If I choose, say actually practice, those instruments are not facts, but um, at the same time clothes, which is part of like running a business or a clothing business is having to deal with video work and stuff like that. So just seeing like different ideas of like, where the clothes because the clothes, if you guys see me or certain designers, they come from a place and like a whole like visual background that kind of sets the setting and set like where you would see these clothes. So basically just anything that has to do with fashion and production. You can keep it there. there or you can keep it there.
Christian Payton 06:08
So you didn’t like say modeling, which I feel like you’re very humble when it comes to that. Thanks. So how did you get into that? Just going down that road
Isaac McFarland 06:18
Christian Payton 06:21
Like, do you use the right hashtags? Or?
Isaac McFarland 06:23
I? That’s a good question. I’m almost positive I was using type of like some form of hashtags back then. I mean, Instagram is a is an is an archives I definitely can scroll back is yeah, look at what I was doing back then. But at a certain point, it was just those. I was again, like the wolf of fashion. The Wolf of fashion was a certain point of time before I was deep, like the black farmer. Yeah. So what was happening was the black farmer was like me realizing in a time in a space, like, Yo, you’re like, a real farm of your country, which you’re also a black male, you’re at a home school with black males. So it’s like, starting to having certain conversations, it’s like, okay, like, this is actually kind of different than what then just, you know what I thought it was, honestly. So then why I was branding myself as the black farmer taking pictures on the farm with cows with the pigs, then I started learning with the black farmer. And that’s where it’s the actual marketing content of branding myself in that space or in the world was basically these learning videos where I would teach people about different facts about cows, different facts about chickens, different facts about pigs, and just farm life in general.
Christian Payton 07:37
Okay, so I wouldn’t say that it like came as an accident, but it No,
Isaac McFarland 07:41
it it was very, divinely, I ran it to my sis, Nala. And she that’s basically kind of what she does is like helping people understand, like branding. And we had a cover, she was like that, this sounds like something that would be gotten to the black farmer. And then it was like, Yo, this was you want to do, basically, you need to get a black farmer collection, you need to do these other things, that was putting together the ideas, and kind of help me so shout out to not official. But it was it was very divine how it happened though, for sure.
Christian Payton 08:13
So collection she told you to put together. So basically, she gave
Isaac McFarland 08:17
me the certain ideas. Because again, like, and this is a point a lot of creatives have like the initial idea, or you know, you like to do something but but you as a business and being like to run something as a business, you have to put it in a certain type of like system. So that like again, like before, if I just said I’m the black farmer, but I didn’t change my, my, my instagram name to that I didn’t get on Instagram and start making videos on learning with the black farmer, you know, I mean, it’s just certain things that have to be done that are a part of like branding, marketing, and a part of like, owning a business has to align, it has to be very systematic and organized, it has to be organized, okay, that’s what I’m trying to say, like, I can have a business but not be organized, and it’s just going to look different, basically. Okay, because when you’re trying to work with like corporate brands and brands that want decks, they want like a, it’s just it has to be very, like, Hey, here’s what I am, here’s what I’m about. And it has to be clean. And and those brands kind of go after those people that know those, those things. So
Christian Payton 09:20
would you say that, like you’re like, I don’t want to use the word anal, but like anal when it comes to like, the content, or the, I guess the content that you like, post or the question, like the like just any type of like creativity or I guess creativity or just any type of design that you have, like, Are you a little about that process or like
Isaac McFarland 09:43
I’m definitely very specific or what I like, or I would say that which I tried to be in the past and I still am very specific on the type of content that I’m creating. But at a certain point, it’s kind of like you have to let the ideas like creative aspects and people, like be themselves. So you can’t force somebody into a box and seeing something of a certain way. Now you might need to like, communicate, like, Hey, I see this going like this, can we try to, you know, mean, but at a certain point, you got to let creative people be creative people. And that’s something that you can’t teach somebody, like, if somebody is just very interested, you know, I mean, in wanting that just, you give them one idea, they bring back five, that’s somebody that you can’t teach, like, you can’t teach that in certain people. That’s just innate. They saw that and was like, Yo, I came here that I ran over there, then I saw this, you know, I mean, it’s just some certain things can’t be taught. So I would say, yes, very specific, but just, I’ve learned just with time, just let the creative process go and just guarded, you know, saying, like, guarded and make sure it’s Gucci, but you can’t, you know, say
Christian Payton 10:51
so, like you said that you can’t teach, like, you can give somebody like one idea. And they come back with five. And they said earlier that pretty much everybody’s creative. So you think that some people are just naturally more creative than others,
Isaac McFarland 11:04
is, some people choose to act, within their creativity, their creativity, because you gotta understand to some people are willing to go hungry, behind their creative process, you know, because a lot of times, it’s a thought process, or it’s an idea, it’s something that somebody came up with, and they were able to, like, that’s what I’m saying is, and this goes back to the earlier point, some of us have, like, a creative idea. And we keep it that certain people figure out how to make that creative idea, a reality, when you like, make something that’s an idea. A reality is just, it’s kind of like you’re willing to stand behind that, you know, I mean, a lot of people are and that goes back and say like yet, like some people are willing to stand behind their creativity, while others are willing to not stand so far, you know, I mean, we know people that that they found
Christian Payton 11:56
more of like the the safe route, or they follow more of the safe route, following the safe or not following the safe route is really what is this conversation supposed to be about
Isaac McFarland 12:07
dropping the nine to five? Not dropping it? Like, following the safer is the type of creatives I’m talking about are okay. Thanks for our last one.
Christian Payton 12:17
Yeah. So, with so we spoke about the modeling and then you spoke about the, like, whole process of did you talk about how you make clothes? I think you’d like you touched on it, I touched on it. Okay, so like, can you like go into detail about that? What
Isaac McFarland 12:36
so what process or what type of clothes when make everything that you? i I’m Isaac McFarland, right? Right. I make work where close work work clothes are for farmers. They’re for people that work. Just any type of labor intensive type of jobs. That’s the John read that the clothes would follow under. But I’ve just noticed that workwear such as brands like Carhartt and Dickies, and wrangler all those type of brands have Levi’s as well have all like, have all integrated into being everyday wear, like wrangler Levi’s was definitely people were our household names there, you know, me but their denim companies that branded and at one point like to carry themselves at some point of a workweek company for the people that are working such as farmers such as there’s a these are, there’s a type of paint that I have on called carpenter paints, that’s all that a certain, Carhart was basically branding to a certain type of genre. So I make work we’re close. And that’s what you have on now. So to have one now, this is the second this is to have two, I mean, one of two, sorry,
Christian Payton 13:56
so what makes workwear different from
Isaac McFarland 14:00
good question is really just the quality of the material. Honestly, like this denim is like really, really heavy. So it’s, it’s more, it’s more durable in you’re basically able to get more out of your wear, as well as just be comfortable, be warm, be, you know, be cozy, cozy takes. So that’s that’s one side of the clothing. Then the other side is McFarland merchandise. And that’s my merchandise line with, of course,
Christian Payton 14:34
with the Mardi Gras theme colors.
Isaac McFarland 14:36
Theme Colors next. March 1 is when we’re celebrating, yeah, Mardi Gras everybody. But again, though, it says the merchandise again. How did I know that I could bite through your previous question. How did I know what I was supposed to be doing? Like what just seemed like natural? I grew up on a farm Carhartt was a top brand that my family was wearing and wearing queer clothing is a genre that’s not touched on, or if it is touched on, it’s not touched on from a black perspective. And that was when I just, it just hit me like, you’re the black perspective. You know, I mean, in that in that field in that genre in that because because when I go in those rooms, my brother, Daniel set out to do, Adam hope. And my parents, my dad, and my mom and myself, eight times out of 10 have been the only black people that were in the couch show spaces. That was showing cattle. So it just was like, I’m not saying that we’re the only people that are doing it. Don’t get me wrong, right. But when I was growing up, I’m 24. And we would go from state to state to state to state to state to state, it was just very few. It was us. It was my family. Yeah. You know, I mean, like, there was one other, say, like, I can remember the people because it’s a huge competition. It’s a lot of you know, me. Yeah. And it’s the same people, they take the same cows, they travel from state to state to the cows, you know, it’s a very, we know that people were doing this for Tony, we’ve had a foreign for 30 years. Thanks. Yeah. So it’s like, we’ve been in the industry for 30 years and been around those people. So we. So again, we just seen, so that’s more so to us was seeing those perspectives there that perspective of how, hey, there’s not they, but there’s a certain type of gatekeeping when it comes to in that industry of work, where fashion of the perspective of who’s getting the opportunity to show and give their story out, but shout out to the recent brands, because those have been the brands that have been trying to integrate and tell the stories of black farmers and black
Christian Payton 16:48
what reason brain regular
Isaac McFarland 16:50
facts let me shout them out facts. Wrangler cart, I definitely have. Anyway, I definitely have seen cards or something. They haven’t reached out, but not not yet. So listen, this the cart. Okay, so SATA cart, found the clap and Wrangler. Boot barn. Those two for sure. And Levi’s. And you’ve done something with boot barn boot barn in Wrangler.
Christian Payton 17:15
So what do you do with him?
Isaac McFarland 17:17
For boot barn, they highlighted my family story. They came to the farm the second time, and my dad and all of my brothers because they just are the people that wanted to be in it. Yeah, they, we were on the farm, Washington cattle impression I’m getting like everyday stuff every day, hustle and bustle facts of what we do on the farm. But they were just getting that story, that perspective. In simpler clothes, it’s a clothing brand. So shout out to suppler. But basically, they were just giving that story piece to be able to, you know, share to the world and share this story to the world. And so that’s what happened with boot barn, the first shoot the same thing. They were just helping you actually in a magazine that they put together. And it was a lot of diverse people from a lot of different backgrounds and groups and etc. So they just help again, tell that story tell our story and how we got started and things like that. After that. The Wrangler wranglers Well, I’ve deemed them they were very open, and have been very open to telling black stories as well, from all different backgrounds, from rodeo to somebody that his cows showing horses to horse wranglers and everything else. So that’s just kind of what I mean. Because in that industry of, of the sorry, Western industry, we are a minority, you know, so it’s just part of just that appreciation that I feel from somebody that is in the industry that feels like hey, the large corporations and brands that everybody around us in those fields buy from we love those brands and for them to show that love back for anybody show love back you know, I mean, honestly, you know, I mean it’s a it’s a great feeling. So it’s just that appreciation so thank you all those brands people know Yeah, it really is making the change in the industry that has very little change
Christian Payton 19:24
and the funny part not even funny but it’s it’s interesting because I’m not counter sad all the time. I’m just not so it’s not even Yeah, my family is but I’m not very much city or cities you can be from Shreveport, but it’s not even something that I think about. So I feel like that’s that’s another thing like because it’s not really thought about by the majority of against black people. It’s not even even it’s not even looked at as an issue but I guess it is not even I guess it is
Isaac McFarland 19:56
and and also to these are the people that are making sure that there’s food On the table, you know, I mean, like, these are the people that are raising the animals that go into production that that are in the supermarkets that are like in just raising vegetables, raising corn, sugarcane, all these different crops and different type of food placements or food foods that again that these people are. Yeah, right. But those people are forgotten about and it’s kind of, you know, like, Hey,
Christian Payton 20:30
it’s 2022 2022.
Isaac McFarland 20:32
The lockdown is sort of a lot to about having to, like, rely on food or certain products and stuff like that, and essential care workers, co workers and stuff like that, like, the people that were forgotten, or were kind of like are starting to, should be cared for more. So,
Christian Payton 20:51
yeah, I’m talking. So what was that, like being highlighted? And such, like, with such big brains? is like, what’s that experience because I feel like that’s not an experience that everyday person, it
Isaac McFarland 21:05
first it is a blessing. And that’s what is like, it’s like having to understand that this is a blessing. You got to be like, that’s where I like to first go from so thank God cuz like you said, like, a lot of people don’t have those. I know, like sign models that work every day on like modeling in that field. And a lot of them haven’t even had opportunity to be in brands that day. Or placements, like Yeah, brands that big or even, like, placements of like, where they go, is it on a billboard? Where’s the billboard how many people are seeing in the past and it’s like, it’s something that again, that I still haven’t really had the opportunity to even like, internalize and fully be able to explain to you but it’s it’s an amazing feeling. And honestly,
Christian Payton 21:54
maybe you’ve been on Billboard’s
Isaac McFarland 21:55
yes time really?
Christian Payton 21:57
You’ve been in Times Square
Isaac McFarland 21:59
Times huge or American Eagle. And then you see it like did you go to Times Square didn’t see it in person who did who do you know that solid?
Christian Payton 22:08
Do you know anyone that I was
Isaac McFarland 22:11
getting videos, so say, Oh, wow, people there that I think that’s how I knew about it early on. I think American Eagle I think they posted it. And so I knew was there stuff like that? But no, there was definitely people that were just people that were living in New York that I knew from where else from it. Yeah, go like, Oh, bro, just take a video. And I’m like, wow, you know, I mean, I had somebody said to Angel, she was in Dubai. Yeah, she’s walking back in, like in whatever. And there’s an American Eagle store. And on the poster on the outside the store. Huge post of like, it was you you do buy?
Christian Payton 22:48
That’s cool. Yeah, no, that’s cool. Not even the word that
Isaac McFarland 22:54
it was international. So that’s why it was kind of like,
Christian Payton 22:57
so you’re a big deal.
Isaac McFarland 22:58
You wouldn’t say you are not a big. You’re a big to. But again, though, for my so that was like my second. That was like my first campaign. My first real first campaign my first. Yeah, that’s my first real campaign. So that’s what I’m saying. It’s just something that I can’t really put in words, it just a blessing, to even have the experience. And God definitely was working on the whole thing because it all started American eagle from a DM got to go back to our previous point, I was on Instagram, I was making content, they DM me, or like, hey, we like your work. And again, I didn’t believe it at first. It was the account with the check. You know, I didn’t believe it cuz it was like, it was American and the way that they were like, type into with it seemed like a little skirmish. You know, the respectfully Yeah. But then, you know, at the unit back and they said, here’s our email, email. So they moved it out of the DM thread. Quick and then before I knew it, they wanted to highlight the story. So yeah, it just, it just was God. Just everything was happening. Just how
Christian Payton 24:01
how does your like family respond to that? Like when you were like they try to come to the farm? Like, fish? Not
Isaac McFarland 24:07
well, they only came to the farm for the wranglers shoot,
Christian Payton 24:11
but how did your family respond to all of this? Oh, all of it, just in general in
Isaac McFarland 24:16
general. They’re very supportive. I think I know that because I am the baby of the family. I’m the baby right? They I’m also the more creative one, the more creative artistic one in a sense of. I’m a daily, like, I started the McFarland brand. And they’re MacFarlane. You get I’m saying so in a part of his sense. It’s like they don’t necessarily I would agree, or I would say see it from my point of view. Yeah, obviously, but I’m also the one that created a brand behind the family and a lot of other things. Yeah. So I would just say that was the question
Christian Payton 24:59
your face I’m like, how did
Isaac McFarland 25:00
they feel about all this going on? Yeah, they again, so they are having to, because it’s kind of like something that when your brother, your son is on a billboard, in New York or his angel center picture, you’re in Dubai, you’re kind of having to be forced to see it or see it and have to acknowledge it. So they definitely went to that American Eagle store, shout out to Mom and Dad, and got that poster out the store said, hey, just when you’re finished in your way, we need that poster for the crit. So sweet were shut up, it’s in the crew, it’s in the crew just hanging out, it’s in the crew know that it’s actually still rolled up because I don’t want to put tape and just put it up and take it down to the movie, take the tape off or whatever. So it’s in a really just just chilling. That’s really not. But we still have that. And that’s and that’s what I mean, it’s like for somebody to go and do that. That’s you know, I mean, it’s it’s something that they didn’t have to do, but yet they obviously care enough to go and hassle somebody for a sign a poster. So that is one example. But again, no, they’re they’re having to being forced to being to have to recognize what’s going on. So they’re, they’re very supportive. They’ve been trying to help me in any way that I, you know, can with it. So I feel, you know, but they’re, they’re very happy. And they actually, in conversation, they’re always saying somebody like, Isaac’s a model, you know? And it’s just funny, because it’s like, that’s like, they’re so proud to tell people that like, yeah, he’s my for American Eagle. We did Poupon, we did frankly,
Christian Payton 26:39
like most parents. So what about your siblings? Like, what? What’s been like their outlook on that all of this,
Isaac McFarland 26:45
sorry, that’s what I was actually talking about those, oh, your siblings are the first people to tell people like what I’m doing. I’ve modified these variants and stuff like that. Because again, like they don’t even some of them don’t know, people have modeled for search companies like that, or with those exact companies or so at a certain point, it’s a, it’s a good feeling to be able to accomplish things with them. Because they’re there every single step. So when it was the first brand, I’m sending them, that’s great side of the, of the email, you know, me, and we get on a call, they’re screaming, you know, I mean, so it’s like, you know, I also believe you can’t really expect people to fully understand what you’re going through, because you’re right, because you’re going through, right, so but from what you express and what you share, and people’s reactions, you know, they’re definitely they’re definitely on it. But again, it’s also hard to, as an artist, just another tidbit out there. As an artist, I’ve realized too, it’s hard for people to understand, like, not the feeling of what you’re going through, but what you’re going through. Because you might be struggling, right, let’s say you own a business and you’re struggling, right? Those people as family members are expecting something from you, or out of you just as their family member, just to make sure that you’re okay as a person. So just because of that, it’s just a, it’s just your it’s a it’s a it’s a conflict, it’s a conflict, because sometimes what what you’re saying, like what you’re actually manifesting might not be the reality of what the situation looks like from somebody outside looking in. So So because of that, you’re saying, Oh, no, five plus five is 10. And this is the reason why it’s 10. Everything’s gonna work out, you’re not worried. But you’re having to, like, live in these conditions and wait for five plus five to actually equal 10. And you’re in the people from the outside are seeing that like, Yo, like, what’s up? You know, are you good? Like, is everything really good? It’s like, yeah, like this was going on, you’re having to re Explain yourself. But again, what you’re saying hasn’t happened yet. So it’s just hard for people to fully believe you sometimes until they see it. And then they’re like, oh, wow, five plus five does equal. So you so you are good. You weren’t tripping when you were thinking this. So that’s also a part of it, too. It’s like sometimes you got to prove your own people wrong about what you see. But that’s just that’s life, though. You
Christian Payton 29:13
know, I mean, not giving up on yourself because I feel like it’s so easy. As a creative to just say, it’s not working. I’ve been waiting, because it’s like, how long is too long to be waiting for this breakthrough? You know, like,
Isaac McFarland 29:26
that goes back to how badly you want it. And how bad are you? Are you like, able to listen to people tell you their opinion? And you just like, personal?
Christian Payton 29:38
Yeah, like yes, unsolicited.
Isaac McFarland 29:40
Nobody asked for. We did ask for your help, bro. I was just letting you know what I got going on. Yeah, but again, though, but you know, but when people do that, not seven times out of 10. They do it out of love. So that’s why I was like, I can’t be mad because somebody loved me so much that they were just trying to give me their opinion. And on how they thought my situation could go, right? Even though they don’t really, you know, I mean, not everybody has an answer for your situation. That’s a fact. You just have to believe that God gave you the answer. And you are standing on the right thing. And when you believe that you’re standing on the right thing. I say, you know, let me stay in 10 toes and just be patient, because our timing is not God’s timing. So even though we believe that So how long is too long? I would say God, you know, I mean, yeah, it’s somewhere in God’s timing.
Christian Payton 30:35
Yeah. So leading into that. So you went to school? at Morehouse for four years. Yeah. But you didn’t finish at Morehouse? I didn’t. So like, what’s that backstory?
Isaac McFarland 30:51
I, my oldest brother, Adam. So Adam, amen. He went to Morehouse graduated 2010. And he showed me just certain of that lifestyle of what it means to be a student of Morehouse, and what it means to graduate from Morehouse College. And just because of that, um, I just got a certain amount of like, a reverence and like respect for the school and what it brings in t