Case Study

Nonprofit Campaign

Ben D. Johnson Educational Center

The Ben D. Johnson Educational Center is a 501 c(3) non-profit organization. It’s mission is to build community in Natchitoches and give access to social and economic success to all its residents. The Ben D. Johnson Educational Center was founded by Claire Prymus in honor of her late Uncle Mr. Ben D. Johnson. Mr. Johnson was a successful, self-made business man. During the 1960’s, his holdings represented one of the largest minority-owned enterprises in the state of Louisiana. Businesses included Winnfield Funeral Homes, Winnfield Casket, Winnfield Life Insurance, BDJ Construction Company and real estate development.

Deliverables: Video Production & Paid Advertising Campaign

Date: 2018

The Ask

Claire Prymus reached out to find a way to increase the enrollment of students in their Legacy Youth Workforce Development Program.

The Solution

We did target market research, produced creatives for advertising, and managed a paid advertising campaign that generated a record-high 10 students for their second cohort of 2018.