Case Study

E-Commerce Website Build

Iconic Basics

Iconic Basics is an apparel brand that was founded by Morgan Willis & Ashley Lauren with the goal to inspire women to feel comfortable yet stylish.
Deliverables: Website & Graphic Design
Date: Feb 2021 – April 2021

The Ask

The client was looking for a dynamic e-commerce website that was both aesthetically pleasing and functional. The main ask was that the website speaks to their target audience and focus on converting visitors into customers. This project was brought on through JumpStart 2021 which is a campaign with three firms: Revision Marketing Group, Envision Media & Marketing, and Social Pal Kal.

The Solution

We were able to work alongside Iconic, Envision, and Social Pal Kal, to create a Shopify website that spoke to Iconic’s target audience and optimize the website for conversions.

We worked hard on this project since it was our first major ecommerce website. The client was extremely pleased with the aesthetics and functionality of the website.

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