When the pandemic started, there was a lot of uncertainty for small businesses around the world as city after city went into lockdown. It hit bigger cities extremely hard, as a lot of business owners were forced to either pivot or shut their doors.
As more cases and variants appear in the USA, it seems like we won’t be out of the woods for quite some time.
What does that mean for small business owners in cities, who are also the same small business owners that just got a chance to breathe from the first wave of quarantine?
Website to grow
Having a website is one of the most important things you can do to increase your online presence. But you might be asking yourself, who cares about that during a pandemic? When also further considering more modern circumstances, another question is how does it help you survive another wave of COVID-related restrictions and quarantines?
The first wave of lockdowns forced people to work from home and find innovative ways to support small businesses. Those businesses that had an online presence were able to stay in touch with customers.
Businesses who had websites, or were able to quickly create a website, were some of the ones that benefited from the surge in customers purchasing and supporting businesses online. This online spending then allowed those businesses to survive while others were left scrambling.
Aside from a website being a brand anchor and revenue generator, it also serves as a powerful data-gathering asset that will allow you to learn and target your customers more effectively.
Sign up for our 5 Day Facebook Ads Course to find out more about how you can retarget your website visitors and get a better return on every $1 you put into your Facebook Ads.
Google My Business Listing
Do you use Google to search for the operating hours of your favorite restaurant? What about looking up their phone number or seeing their COVID policies?
Google My Business (GMB) is a necessity in the digital world. It gives you free publicity, makes your business more customer-centric, and provides convenience to varying prospects of your business and customer interaction.
People use Google to search for everything these days. On the other side of this, Google is in turn tasked with sourcing relevant and timely information based on what a user searches for. That gives an opportunity to have related businesses, such as yours, highlighted if the correct keywords are inserted.
A good example is searching “local marketing agency” in Google. The results you would get would be listings that are local to your area. But what about the ones that don’t have a listing as a result?
They will not show up unless they’re advertised or ranked well. This translates to these businesses losing potential clients that are ready to pay for their services.
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This is the first of many blogs our team will be putting together to educate small business owners on tips, tricks, and resources that can aid in helping them grow in the short and long run.
Sources
https://www.cnbc.com/2021/05/19/heres-how-these-small-businesses-pivoted-to-survive-during-the-pandemic.html