November 5, 2022

The Power of Video Marketing to Build a Personal Brand with Cameron King

This morning we had the pleasure of speaking with Cameron King, owner of King’s Collaborative, a production company based out of Shreveport, Louisiana.
In this episode of EntreNetwork we covered several key topics including:

· My journey to becoming an entrepreneur (2:27)
· Challenges I’ve overcome (5:54)
· Why video marketing is the best option (21:36)
· Separating your personal and business brands (30:53)
· 4×3 method (40:25)
· All it takes is 20 seconds of insane courage (49:49)

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Team RMG 00:00
Welcome to entre network brought to you by revisione Marketing Group. This podcast is meant to serve as an entrepreneurial knowledge base of wisdom and practical tips in marketing, branding and technology to help grow your business effectively.

Sidney Jackson 00:17
Awesome. So Cameron King, thank you so much for joining us on The entre network podcasts. I’ll be the host today. My name is Sydney Jackson. We’re revision marketing group and we have Cameron King. Hey, how’s it going? Incredible, incredible. It’s Friday, which means Saturday and Sunday, and then Monday, which is really good, since it’s a lot of work to do. But

Cameron King 00:37
you’re ready to get him to get back on the weekday on Indeed, yeah, yeah. You don’t you don’t, you know, work on the weekends.

Sidney Jackson 00:42
No, I do work on weekends. But most of the time is somewhat designated for families. I want to make sure I cherish that time. And then Monday is hopefully all work.

Cameron King 00:54
For sure. Now it’s good to rest always trying to I’ve been trying to lately, um, take off Fridays? Because I find by the end of Thursday, I’m usually getting frustrated. Because I don’t seem to be making any progressive traction. Yeah. And so that’s usually something inside of me telling me to stop. Yeah. And so I’ll try to get up on Fridays, because usually I because I go hard for about four days. And then I still have to work today. But you know, not all Fridays are perfect, but I’m trying to get there.

Sidney Jackson 01:26
You know, so and it’s an eight and what about weekends for you?

Cameron King 01:28
I used to I just turned it off man. Fridays, I especially Friday evening, I put the phone away. I just chill out, take it slow. And just try to be present with the family. Do what I can like eat good food. Walk slowly, talk slowly, think slowly. That’s my goal. And I try to fill up my cup with other ways to like getting outside exercising a bit more than I do on the weekdays. And yeah, just hanging out really

Sidney Jackson 01:58
incredible. Incredible. So who is Cameron Kane.

Cameron King 02:02
So I’m Cameron King, and I am a I am a father of three to two, two boys and a girl. I am husband to Bethany. And I am a business owner and I own my own production company and consultancy business.

Sidney Jackson 02:24
How did you get into it?

Cameron King 02:26
So for I’ve been doing this for 15 years. I started back in 2000. Well actually started before I graduated. I graduated from centenary college right here and report in 2006. And even before that, I was already working at the new station here KTBS channel three. And if anybody else is listening, who went there, there’s there’s a slew of us around here have gone through KTBS in and out. And so I did that for a few years worked in news journalism as a photographer. And then after that, I started working in Washington, DC, I went there. And I worked in internal communications for a couple years at the Federal Aviation Administration, where I was basically on an airplane for two years straight, shooting video shooting, internal communications for that. So huge organization. So we were tasked to create videos, create communication videos to you know, to push out new programs, that sort of thing within the agency. And then did that for a couple years, went freelance in DC for a while. And while I was there, this is you know, late 2000s. By this time, the late aughts, just I’m starting to use that word a lot more now. Switches, you know, that pre time the I started going freelance and I hooked up with a company called third story films. And I credit a lot of what I’ve done now to getting in with that group of creatives. And there we did a lot of brand work. This is back when YouTube was starting to blur or whenever brands were starting to catch on to YouTube and Facebook video and just video in general as a way for marketing. We were sort of at the beginning stages of that. So we were making a whole bunch of branded content back when it first started off. So I was doing stuff for Chrysler for the Olympics for Volkswagen for a lot of car stuff, apparently, but a lot of athletic stuff as well. During this time, and then, you know, I was like early to that early teens and then 2015 I went and I became the Creative Director at a huge church and Atlanta called Victory Church. You know, they average probably around 20,000 People in membership, and, you know, for services a weekend that sort of vibe online, all that stuff. So we created a lot a lot of just awesome content and stuff for that. And 2017 My father passed away and It made us rethink some things. And we decided to restructure our lives to be more oriented towards family and towards less about career because we were kind of we’ve already, you know, I dedicated my 20s for that, and I felt like I was in a good place to, to, to make that move. And so we decided to come back closer to family. And we moved back here to the Shreveport area in 2017. And I’ve been doing my own thing, since then. So 2017 to now, I’ve been just sort of start off freelancing and eventually become the sort of bigger than freelancing, I call it, you know, ownership of this company that creates videos.

Sidney Jackson 05:43
Awesome, awesome. And what’s the biggest challenge that you face within from like, 2017 when you ventured off into your own thing, up until now?

Cameron King 05:54
The biggest challenge? Wow, that’s a good one. Um, because at first, when I first started, I thought the biggest challenge was going to be getting work, right. You know, whenever you start off on your own, you’re always you’re scared, right? That money is not going to come through and sometimes it does, and don’t get me wrong. I’m not going to paint a pretty picture. But that’s always the biggest fear, at least for me, because I come from a background of I mean, we were we were like, dirt poor growing up or anything, but we were we were poor. You know what I mean? Like, we had just enough to eat and have shelter. Yeah, nothing, nothing. Nothing more than that, you know, we live out in Keith Hill. My dad was hard working. My mom was like, a, you know, a secretary of sorts, and, you know, just getting by as the 80s You know, we’re latchkey kids, you know, so it’s just whatever you know, look up latchkey google it. That’s basically my life was Stranger Things. So this kids Stranger Things That was my life. So phrase to camp question, they’ll come come back to me. Now. I kind of forgot that the point of it. The biggest challenge? Oh, yeah. Face god. Yeah, yeah. So at first that that was me money. But as soon as I got the word out that I was on my own, a lot of my past, colleagues had moved on to other things. And they were like, Cam, let’s do this. So I found I got some work. You know, just just keep going. And eventually, you know, it’s kept me going ever since. So, there are moments where you’re still like, Oh, no money is like coming through. And then as soon as you start the fear start setting in, something comes through. So God’s good in that in that way. And so now, you know, it took me a couple years, but about three or four years into it, what’s the fourth year now, so about three years, I finally figured it figured out, I need to just not worry about it, like, the money is gonna be there in some form, or fashion. And if not, it’s not the end of the world. Now, the greatest challenge has been capacity. So I’ve been blessed with enough work. Now, how do I get to that next level? That’s been a journey for the past couple years for me. So probably since about 2019, I’ve been on that journey of like, are how do I go from solopreneur? Who’s, you know, taking in all the taking on all these tasks, to solopreneur? Who is delegating, and charging more and getting bigger clients and doing more for the clients that I have already? Just growing? You know, I mean, that’s sort of, that’s been my challenge. And it’s been more of like, Alright, um, it’s been a shift from being a hired gun. Like, you know, do this video for me to doing more with like, How can I actually add more value to my clients charge more? And, and, you know, and just grow so and learning the business out of that, so whether it’s marketing, sales, putting in systems which you’re you’re good at that kind of stuff to kind of implement to grow because I’m a creative guy, man. And like, you know, it’s hard for me, I, I’m fascinated by it now. But it took me 13 years to make that switch in my mind, like, oh, I need to start thinking about this stuff a little bit more if I don’t want to be doing the same thing I’m doing now at the age of 50. Yeah. And so the past two years have been a growth mentally a growth spurt for me, just learning about business,

Sidney Jackson 09:30
and my business. Yeah, incredible. And you work with a lot of well, a few different businesses here in Shreveport area doing like video production and overall strategy, but I want to talk to you more about just you venturing off into your own business and well freelance and then your own business, and 2017 Because you was afraid that the money wouldn’t be there. But you had your own network to kind of lean back off of because Probably because of who you were as a person, right? They probably like you as an individual. And they also like to work. So how has your 15 years of experience and relationship building and skill building helped you? Once you made that jump?

Cameron King 10:15
Yeah, so it’s funny, you mentioned that because I tend to forget, I’m a forgetful. People are forgetful, but relationships are extremely important. And even in this age of, you know, like, we might touch on later, but strategy and marketing, there still needs to be relational factor. And I’ve, like, that’s come to my, my, I don’t know, prefrontal cortex, or whatever the part of your brain is, you know, a lot more lately in the past three months than it has, you know, a part of the past couple years. I was thinking like, well, if I put out a lot of content, and people will find me, well, yes, they will. But they still got to care about you. And you still got to make some kind of contact these days digitally, or you go and grab coffee, or you go hop on a podcast or whatever, you got to make these these relationships. And that’s very important. So I can tell you a quick story about when I first went back on my own, again, in 2017. There, I like to tell this story, because I think it’s really cool. There’s just she’s a client of mine now one of my biggest clients, actually. But she worked along side me at third story films as as an editor, and back in the early 2000, teens. And whenever I went off and did my thing, as creative director, she actually went off and did her thing as a creative director at a huge agency, in the st. In DC, worked away through the ranks for a few years and just just crushed it, you know what I mean? Like, and then all sudden, you know, I’m going on my own, she’s like, Hey, Cam, I run the creative department at this agency, and we need freelancers all the time. So I’m like, legit, that’s awesome. I need the work. So let’s do it. So, but yeah, so that’s, I still work with him all the time. Now doing a lot of political spots, and things like that as sort of an editor and motion designer and, and post production, mainly services is what I do for them. So I always thought so. Just like, you know, if you’re, if you’re younger, or whatever, I always tell younger creatives that, you know, be nice to the person sitting next to you. Yep. Like, even if they’re terrible right now, not to say she wasn’t, she was still she was a good editor at the time, but Sure, but I’m just saying like, like, even, you know, like, just, you just never know, like, 10 years from now, you could be asking, you know, for work from them, or whatever, you know what I mean? Like, you just never know, so always be nice to the person next to you. Whatever setting you are, because you never know, we’re gonna have to, you know, you never know what’s going to happen. And it’s just serendipitous or whatever. So,

Sidney Jackson 12:59
yes. Because I have that own personality to where it’s like, well, most times, it doesn’t truly matter. In the grand scheme of things, so it’s like, okay, I’ll be nice, because it’s who I am as a person individually. And it gives me nothing to really be mean to anybody, even if it’s something that they did that it’s like, oh, that’s up. It’s like, yeah, it doesn’t really matter. And then just going forward, I have found that, that ability to just be nice and kind to other people, because we don’t know what they’re going through and all these other reasons, but it pays off because it’s building relationships, and it’s building character. Sometimes it’s tough, but yeah.

Cameron King 13:45
So yeah. Oh, yeah.

Sidney Jackson 13:46
Um, so personal branding, how have you gotten into that realm of everything, because you have just started making or you started making video content of yourself, just doing explainer videos and given insight into your overall workflows and processes. So yeah,

Cameron King 14:05
yeah. So that’s coming from a spirit of experiment, experimentation. So we live in this age now where getting your message out is easier than ever, but it’s also hard at the same time because it’s, it is noisy, and it’s crowded. I won’t get into that too much. But, but basically, the idea is to let me start this right here from here. So with marketing, right, you know, you have all these channels to post yourself online all the time. And I look at those as opportunities to plant seeds, right? So you have opportunities to, to just just get your face out there and to be top of mind is very important in this day and age, especially when things are moving so fast. So if somebody needs something they use They need it right away. And so they’re gonna look, whoever they remember first, is who they’re going to call. And so the idea is to, like, always be up have someone in their sphere of influence that is, so that can be top of mind whenever they need someone to solve their problems. Yeah, that makes sense. So So, to me, personal branding is that I mean, that’s not personal branding, that’s marketing. But when it comes to personal branding, you know, personal branding is really about being yourself and showing people who you are, so that they will know like, and trust you. So they get to know you. Once they get to know you, they like you. And then once they like you, hopefully you can get them to that point where they can trust you, and they can hire you to solve their problems. Yes,

Sidney Jackson 15:45
yeah, definitely. Because as far as like our clients, we always say, hey, for personal branding, it starts with you as the individual. So for cam, you gone from, like 15 years of experience, and then branching off into your own thing that was paying and buying, or trying to work with Cam, Cameron King, right, as the person before the actual business. So once you become bigger, your brand becomes the business’s brand in the sense, people will still buy from you as the individual first, because they know like and trust you as the individual. So we always try to push like personal branding with a lot of different small businesses, because that’s kind of like the foundation.

Cameron King 16:33
Yeah, especially this day and age, right? Like we grew up, we grew up in a sort of a post. I don’t know if you call it post corporate world, you know, it’s kind of hard to say because like a lot of people have grown weary of corporations, and, or big or huge organizations, right? Like, there’s still things that we fall back to like Coca Cola and Nike, I get that they’re, they’re there, there will always be those mammoths, but somewhere, they’re still something even, but even those companies use people to promote their they use individuals promote their products. So there you have it, their full circle, but like, you know, if you’re trying to open a business, or if you’re a small company, or somebody you know, somebody who has something like below 50 people or 100 people or whatever that number is, it’s people still want to buy from a person. Yeah, you know what I mean? They want to buy from you. They might, they might, they might buy your product that’s under a company umbrella, but they’re going to trust you first. So where was he going with that? So basically, okay, here it is. It is. So I read this recently that people like to buy, but they don’t like to be sold to. Mm, yes. So like, I like to buy things I like you know, I mean, actually, I don’t like to buy things. I’m pretty stingy. But I’m saying like, there’s sometimes there’s necessary I like to buy things. Like if I just I just bought a car, for instance, because we didn’t we just got ahead of third kid. And like, like, there’s something like if somebody comes at me and starts attacking me and tries to sell me something I don’t want. I’m out of there. You know, I mean, luckily, we got a pretty good salesman, who was just super chill, and just like pointed me to the car he wouldn’t like a bomb about it. But he was like super helpful and everything and like, and that’s like, you know, that’s that’s better than like yeah, just a yes man. You know, I mean, like selling selling, selling selling

Sidney Jackson 18:44
out the the reason artists solution that you’re going for it Right exactly. Aim point that you need it is three kids when you some bigger instead of some fancy wheels or so on and so forth. Um, so getting back to that individual level and not just hey, sell sell. So, um, because just what marketing overall you see that a lot on like social media, where it’s just like, sell, sell, sell, but you want to be top of mind. So a lot of people are not in that buying stage. But once they become ready to buy, chances are they’ll be annoyed by all of the cost and selling right.

Cameron King 19:24
Yeah. I mean, I’m gonna recommend a book to you because that’s where I got that that thing from, like people like to people like to buy they don’t like to be sold to. They like to transaction but they don’t like to be pushed for the transaction. It’s a it’s a human psychological thing. But the book is by Mike Kim, Mike Kim, Mike Kim, and it’s um, it’s called You Are the brand. And another thing he says in there over and over again is marketing. Marketing is about relationships. Yeah. So marketing is about relationships, not a sale. So whenever you’re marketing, you’re really trying to win over the hearts and minds of the people that you’re talking to. I mean, obviously, you’re not, you know, going to be the next president, but you’re trying to like, win them over, like, the next time they go, like, say you had and say you don’t know what is coming to mind. But say you make hats or make shoes, just because those are easy to see. Let’s say you make shoes, not Nikes. But like, like Mom and Pop shoes, right? If you’re, if you get somebody to like you, they’re gonna choose your shoes over the guy down the street shoes. Yeah, because he wasn’t out on the streets, getting people to like him. He’s just, I’m gonna make shoes and people are gonna buy him because they like shoes. I know, you know, some of the best guitar players I’ve ever met in my life for people who’ve never made a famous, because all they did was play the guitar in their garage, or in their basement, they didn’t get out there. So you got to get out there. You gotta you gotta but you know, obviously not pushy way. But you got to get out there. You got to market yourself to get people to know like, and trust you,

Sidney Jackson 20:55
indeed and that I’m so in parallel with the overall business. So as far as like personal branding, and how mom and pop shops can do it, because you have experience with just branding or video content for different political campaigns, different churches, and then small businesses, specifically here in Shreveport. So as far as like an overall strategy, how can a mom and shop Pop Shop get into the personal branding realm? Specifically with like video marketing? Because, yeah,

Cameron King 21:32
so So with video marketing, I think I think video is, is probably the best option. And not only because I’m I’m a video person, but you know, everything is moving towards video right now. And if if Facebook or Apple could make something to wrap around your eyeballs that you had on your, on your on you all the time, which they probably will in Google, Google tried it for a while Google glasses, but like they would make you be in VR all the time, they want you to be fully immersed, right in video is the most immersive thing. Most of most immersive medium on your devices these days, so. So that’s why I go for for video, because you get sight you get sound, you get your words, because in most things these days are captioned. And so you get it all. Sorry. I’m stumped. So yeah, so video is probably the most like thing that can capture attention, right? That’s what you kind of want, you want to be able to capture attention. And it helps you connect because people can make if you’re looking into the camera, if it’s personal branding type video, or other than creative video, you can look into the camera people make direct eye contact, that sort of thing. And they can just, you know, you’re not gonna, not everybody’s gonna like you. That’s fine. But you want the right people to like you. Yep. So yeah, so for my mom and pop shops, as far as strategy goes, obviously, the first thing to do is just start, if you haven’t done it before, you need to start you need to start, whether it’s, you know, just doing something simple, like Instagram Stories, get you on, get on your cell phone, do a little behind the scenes, hey, look, this is us folding clothes in the back. So you’re, you know, a boutique clothing shop or something like that. Look, we’re folding clothes, you know, look, you know, because people want to show, you know, they want to know what’s going on behind the scenes, you know, they’d like to process and over the end result into a lot of things. And like I said, don’t always push the selling point very, like, don’t make every post about oh, on sale today, like, great. I’m glad you have a sale today. But like that, give me something more so I can know what to come back to. And actually look at your stuff every day. There’s a couple of people, there’s few places that have fallen here in town like oh, man, what do they got going on today? Or? Or what are they showing today? Like so a couple of breweries doing around here, like pretty good. You know, I’ll I just want to click on their stories, just because I’m interested to see what they got cooking in the kitchen or whatever. I’m not gonna go buy it today. But it might this weekend or whatever, you know what I mean? So

Sidney Jackson 24:13
it gives you something to look forward to. Because with that overall format, it’s like, okay, behind the scenes, you see, of course, all of the products that they deliver the front end of the house if you were out in the brewery, right. So you see it and you taste the quality of it and stuff, but what goes into actually making it so yeah, that’s, that’s really good, really good, calm content too. Because even for like the podcast, people only see the front side of it right. But the overall process of us coming up with a podcast and then a video podcast, and then trying to create different snippets of it. It’s a entire process. We dedicated almost an entire day yesterday, talking about podcasting outreach, putting it into the CRM And then what? Well, from our team members who does what, so it’s a entire process that people don’t get insight into, right? And what personal branding, it’s not so much about selling your product and your service. Um, it’s more so giving people insight into who you are as an individual, while also showcasing some of your passions with different things. So if we created like a video of us in our overall process, going for podcasting, and we talked about it, it’s not the actual content and not saying, Hey, come on a podcast, or hey, we specialize in marketing and branding or systems. I’m just going to be used seeing a team engaging and talking about these things and knowledgeable edit. And it’s valuable. It’s really good content, people to get insight into it.

Cameron King 25:53
Yeah. Yeah, I think is I’m exceptionally like, bad at it. I’m bad at that stuff, like at the shear and the little stuff behind the scenes stuff. Because it’s too. But I wonder people do it? Well, it’s great. I mean, obviously, then there’s the next stage, which is kind of where I’m at, you know, I wish I was little bit better with the sort of the tactical like behind the scenes stuff. But there’s this thing you ever heard of, I learned this like, couple months ago, I’ve been saying it ever since you ever heard of the curse of knowledge? I haven’t. So the curse of knowledge is basically. And your eye to it. I can attest to this, because creatives and like technical people are the worst at it. But we’re so good at our jobs, that we automatically think that everybody else knows what we do.

Team RMG 26:45
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Cameron King 27:28
So the third, the curse of knowledge is knowing what we know. And thinking that everybody else knows the exact same thing, even though we know they don’t know. But part of us thinks that they do. So for us to break it down into simple terms for them is frustrating. First of all, because like why should I do that? Don’t they know this stuff? They don’t they have no idea. Yeah. It’s not a knock against them. It’s a knock against you. Because you’re being so hi. Hi, Larry. Yeah, you’re so you’re so into your craft? Like, yeah, of course, this is how you do it. But they don’t know that you know what I mean? So

Sidney Jackson 28:05
and then it’s flipped to so they’re at this level in their industry? And it’s like, well, you don’t know any of that. And so you have to find that balance. Yeah, I think for me, so I WAS IT support specialists at Northwestern when I was in school there, right? So I had to go around to each faculty and staff member to make sure that their computers were on a network and all of these technical things, troubleshooting and everything. And I was extremely introverted. So it was tough to open up that communication barrier. But once I did, it was like, okay, I can put this in a format where they understand it. And I don’t have to say all of it, right, I don’t have to go into deep detail. Because for the most part, just summarize it, if you know a lot about it, summarize it in a way that anyone can understand it. And it always kind of repeats. So when we just on boarded Christian, I do a lot of shortcuts on what I just switched to Mac for the laptop, but desktop is still PC, definitely. But I do a lot of shortcuts on on PC and she was like and then I realized I was like, Oh, I’m super into like PCs and shortcuts and efficiencies and stuff like that, to the point where I forget that people are not like that quick, with just systems and different processes. So you always have to be like kind of mindful, especially with like client relations and things like that, but content that speaks to the simplicity of your overall process. And not just a technical stuff. Yeah, people relate to it, I think

Cameron King 29:57
for sure, and being able to break that down later. At least with your personal branding with if you’re if you’re making content, being able to break down and whatever is a simple, short way, people really like that. Yes, I mean, so.

Sidney Jackson 30:10
So with that, what do you recommend to someone who’s a small business that’s kind of shy? So they have this brand, which is the business brand. But of course, with small business, it’s like, duplicate it, right? So you have the business brand, which is these brand colors, you have the verbiage you have the tone of the brand, and then you have the owner, who’s almost completely different from the brand. In they’re not load, they’re identify with the brand, but it’s, it’s different in the sense, how can I benefit from personal branding? And I’m actually started creating video content or get comfortable with it.

Cameron King 30:51
Yeah, um, so if it’s a personal brand, first of all, wouldn’t have personal branding underneath the umbrella of your brand. Yes. Like, if you’re Joe, and or, you know, you revision marketing. That’s, that’s your, that’s your company. Yeah. But you still need Sidney Jackson, as a handle a brand itself, and let people get to know you through your social media channels. And eventually, you can be like, alright, if you need my services, you got to do it through vision, marketing, or whatever. So, and that’s kind of where I am at too, like, a lot of my stuff is at cam, the man king. But that’s not my LLC, you know what I mean? That’s not, that’s not who you’re gonna get an invoice from, you know, you’re not going to get an invoice from my Kevin King. That’s just who you get to talk to. So with that said, you know, if people really want to get into the personal branding game, yes, I would say separate the two. If, if, if your personality is different from your brand, you really can’t separate the two too much. You still need to be your own personality? I think? I don’t know. It’s kind of it’s kind of a tough thing. Because everybody’s like, individualism and personal branding is so personal. That it’s hard to say and it really. And it actually kind of depends on the brand, too, if you want to be Yeah, I don’t know. That’s, that’s a tough one. Because some brands might not need the face as much. I don’t know where I was going with that. Could you rephrase the question? Maybe?

Sidney Jackson 32:29
How can one do? Well come up with a personal brand that’s somewhat different from the business brand. So for us, our revision Marketing Group, once I just kind of got started, it was me the individual first, right. So I was building a brand, Sidney Jackson, people knew me, the individual and then I was able to plug revision marketing group into it. But as I grow as a person, the overall brand revision marketing group, it somewhat stays the same or takes on the characteristics of the people that make it up, right. So our services, marketing, branding, technology, these are straightforward services, we do video content for that. But Sydney, the individual still has passions outside of those three things. Yeah. So content doesn’t fit into revision marketing group, but it fits under Cindy Jackson, because that’s true. The individual. So I’m talking about like, entrepreneurship, different automations, automating systems Well, in pretty much everything business. But big passion is entrepreneurship. So that doesn’t fit under revision marketing group. But the target audience that we have, it can benefit revision, because you can build that personal brand, build those relationships, and then guide them to different opportunities, right. So if that’s revision, or different venture or plugging them into cam, or someone else, you have that audience to kind of build on and then push them where you want them to go. In a sense.

Cameron King 34:08
Yeah, yeah, I think I think yeah, that’s it. That’s a good point. I think personal branding. You it’s, it’s both and or both and, or, you know, so to speak, because like, Yeah, I think personal branding, is how you want to be portrayed to the world, right? Or not even that, it’s like, it’s how the world sees you. Right? And you can, you can, obviously can communicate what you want to communicate, you might be some guy, I mean, who is, you know, really into, like sports and stuff, you know, outside of work, but your work has nothing to do with sports or whatever that is, and, or like entrepreneurship, but you’re, you know, you’re in an uptrend in entrepreneurship, but your business is more about marketing, but they kind of run together a little bit, you know what I mean? Because you got to be an entrepreneur to to run a marketing agency. So there’s lots of things there. So, so I think it’s about With an or type situation like, you’re not going to get 100% of the people you capture from your personal brand, to go to your other brand. I mean, you might only benefit like from like 5% of those people, you know what I mean? Like a marketing agency only needs like, five to 10 good clients to survive a year, you know what I mean? Like, if you have 100,000 followers, we only need like what point oh 5% of those people to give you money.

Sidney Jackson 35:23
And with that, you touch on a good point, because with small business, it’s like, they see the value and low, just talking about the marketing funnel. So awareness consideration, and then converting people, you’re not going to convert everyone that’s aware of you, as an individual, or you as a brand. But if you build up the awareness, more people or aware of you, or your business, chances are they’ll convert to paying customer said a big thing is trying to get more people aware of you stop, been super or over concerned about how many people are coming down, because from 100 people that’s aware, and only one person convert, don’t look at trying to convert like all of those 100 people because even though they’re aware, they may not be the specific target audience you need, or they may not be in the arena or the face of actually buying from you yet. So you just have to increase that overall awareness. I mean, you can do that by pretty much awareness campaigns, video marketing, a lot of different ways. But personal branding allows you to do that in an authentic way that showcases you as the person because again, people buy from people it makes you

Cameron King 36:45
do it in a more organic way. You don’t have to pay for personal branding, you are the you are the brand, the PR if you really want if you get to a point in your career, where you know, you do venture off and do something else besides what your company’s doing great. But most of us are not going to do that. So not everybody’s going to be, you know, the Gary v’s and all that stuff or whatever. But like, like, if you’re just a representation of your company and yourself, people might eventually funnel over to your, to your, to your company. Now, that’s not to say that, you know, I wouldn’t, for personal branding, I wouldn’t do any sort of paid advertising, so to speak. Unless it directly benefits your company that actually makes the money. But when it comes to your company, yes, do paid advertising, like if you’re pushing a product, you’re selling a product, you’re selling a service, do the organic, do the pay, do a mix, because you’re trying to grow. So invest in that, and use the personal branding as that awareness funnel, like you were mentioning, you know, you might, you might be you might have, these are ridiculous numbers I don’t have anywhere near these numbers. This is let’s pick a more realistic number, let’s say you have even 10,000 followers is a lot you know, but we’ll go with that. And everybody’s used to seeing like millions and millions, because that’s people you follow, but as far as you’re concerned, let’s just say 10,000 followers, you know, you only need 5% of those 10% of people to come over and look at your marketing agency and actually consider buying. So you just need 1000 people to come over to revision, look at your stuff. And then you only need 10% of those people to actually go to your website. And then 10% of those people actually, you know, make give you a phone call, you know what I mean? So I think that you only need 100 people to give you a phone call or whatever the numbers are, you know, or 20 people, you know, depending on what your budgets are, and you know what kind of clientele you work with. Yeah. So So yeah, I mean, I’d say definitely the personal branding thing. Is all organic. Just be yourself, be your personality. And people will either like you’re not like you. And that’s fine. Not everybody likes Elon Musk, but He’s the richest man in the world. Yeah. Not everybody likes Jeff Bezos. He’s the second richest man in the world. Not everybody likes people like Gary Vee and things like that. Because they curse or whatever, you know, like, You’re not here to make people like you. You know what I mean? Or everybody, you’re not here to make everybody like you. That’s a good point. But there will be people who do like, you know what I mean? So, yeah, yeah, so like, you know, if I come on here, and I’m like, I’m like, the super chatty, like, kind of like on the edge of my seat kind of dude. I’m like, but then somebody in your next podcaster comes in and she’s like a chill yogi. People are going to resonate with her and not me, or vice versa, you know, and so that’s just kind of, yeah, but

Sidney Jackson 39:36
it would that whoever is for you is pretty much for you. So do like your do, though not like you. So you came. You came predicate going forward off of word to someone likes your dislikes you right because the people that like you. It’s your audience, right? They find value in your content. They like you as an individual. The care terroristic so that you have. So you have to still push forward for them and not, not say, eff all of the other people, but, um, pretty much build community around that. And provide value to those people that do like you and not change who you are as an individual, because of this side versus that side. But as far as like overall strategy, can you talk to me a little bit about the for about three,

Cameron King 40:25
I was just about to get into that, because like, I think we’re going here. So alright, so if you are, you know, I think this is a good method, I picked this up somewhere, I implemented myself, and it’s a good strategy moving forward, just to kind of get you started, let’s say you’re timid about starting or starting, or you just feel like you don’t have the time, we none of us have the time. But we actually do have the time, but we don’t have the time. But we do have the time. You make time for what’s important, right, you can find the time, promise me, I promise you, I promise you promise me, but it’s called the four by three method. And basically what it is, is it’s essentially batching your content. So you know, if you’re, if you’re working in an office setting, or whatever, you’re probably familiar with batching tasks and things like that’s the same sort of, sort of thing like you Basque, you batch similar tasks. So what you do is you essentially, you batch, the, you batch your content, so I would, let’s say you want the ideas, the four, the four of the four by three is four pieces of longer content. So it could be a podcast, it can be YouTube video, it could be access promotional podcast, YouTube video, some something longer for maybe a speech or whatever, you know, anything that’s longer than you know, let’s say five minutes, and longer than a an Instagram post, you know, longer than 60 seconds, so and then from that four by three, you record all four of those in a day. And then you can add them on the same day as well that we get them all done. So now you have four pieces of long content that you can release for that month, every week of that month, or if you wanted every two weeks, then you have two months of content and whatever you want to do, that’s up to you, as far as frequency goes. But from each one of those pieces, you can pull at least three pieces of micro content to help promote the longer form content or whatever it is you want to promote. Or maybe even next action steps like give me a call that sort of thing, you have three pieces of content, you can pull directly from there. So you don’t have to go and record 12 pieces of content separately, you just record four pieces of long content, pull 3/62 clips or less from that, I would even go quicker than that 30 seconds, and post those to your Facebook, to your Instagram to lead people to where you want them to go on a more regular basis. So you have the long format, stuff that you know, people engage with on a longer format. And then you have the shorter format stuff you can post on your social media to keep people top up to keep yourself Top of Mind plant those seeds. Even if they only watch the first five seconds, they see your face, kind of see what suddenly they see what you’re doing doing consistently. And eventually, a few people that actually want to hear what you have to say will hear what you have to say.

Sidney Jackson 43:17
And then hopefully convert and then hopefully convert or at least one of them right? Or a percentage of them. Not all of them. And that’s not the overall goal. Yeah, no, no, that’s an incredible strategy. Because I think a lot of people, and you said it before you said just start, a lot of people are afraid to start pushing their personal brand pushing what they like, what they don’t like, um, the skill set that they have, and how they approach work or their overall process. Because it’s, it just seems daunting to talk to the camera. But if you start and you just go ahead and start creating content, even if it’s just like on your phone, and then it’s that longer form content, where you can talk to the camera and get comfortable and then decide if you want to push it out, you can go ahead and do it. But yeah, just get comfortable. Yeah, in front of the camera because it adds a lot of value provides insight into who you are as an individual and then also your skill set. So

Cameron King 44:17
yeah, and if you’re too intimidated to do like the longer format stuff, like literally just pick a day, pick a morning, like go for a walk somewhere like buy whatever across like or something I don’t know. Go somewhere that you can think clearly. And just like grab your phone, you know write down a couple points that you can do like in 15 seconds or less like one point I’ll use one point per video and record them on your phone and record like 10 or 15 of those bad boys and you got yourself two weeks of content right there you’ve done in the morning. Yeah, just like Storm in an album in your in your in your cell phone. And when you’re ready to post just set yourself a reminder for that day. Post them

Sidney Jackson 44:59
batch content. Yeah, just,

Cameron King 45:01
it’s I mean, do stuff on the on the fly too is great, but not every day. Do you feel this? At least I don’t, I don’t feel this need to get on social media and interact and be creative and say something insightful. Usually that happens. I’m just not that smart or creative. So like, same usually it happens like in a burst, like, wow, I’m feeling I’m on fire right now, let me just get this. And then you know, the next day, I’m like, I’m not on fire anymore. Ice cold. So nobody should be talking to me, right? So anyway,

Sidney Jackson 45:36
indeed. So last piece of advice that you would leave the audience, just add value to them as an individual, or pushes them to start creating a personal brand, or pretty much anything?

Cameron King 45:50
Yeah, I mean, as far as like to kind of wrap up what we’ve been talking about. And I tell this to, you know, clients, I tell it to people who are getting into marketing and video marketing, you know, we see, you know, our minds, see, the big numbers and the people who are blown up and the viral stuff and things like that, that’s, that’s fine. Recognize that, you know, you can imitate what they do, not foolishly, but you can see what works and what doesn’t work and try to experiment with that. But just keep in mind that marketing is, it’s a long game, it’s a relationship, whenever you first start dating someone you’re not going to marry on the next day, some people do. Okay, I’m not going to go off on generally speaking, we don’t rush into relationships, no matter what, even if it’s a friendship, even it’s, it’s a business relationship. If it’s, you know, buying a piece of equipment, you don’t, unless you know, it’s going to solve your problem right away. I guarantee you’ve already done research on it. So marketing is about relationships, it’s playing the long game, you might not see results in three, six months, a year, two years. But just keep plugging away. And eventually, those seeds that you’re planting will start growing. I’ve been doing this for, you know, at least the personal branding thing for probably about a year now. Total. I think it started heavily in January as my goal this year to just like I did like a 90 day sprint. And I took a little break, and I didn’t like another nine day sprint, and just take a little break, but start another 90, another sprint, so to speak. And nothing really happened this first six months. And now I’m starting, I actually am getting to the point now where I’m starting to have, like conversation, people are like, oh, yeah, man, I saw your video that was cool. Like, yeah, like, I like seeing your stuff, you know, and yada, yada. And so things are happening, that I’m not aware of. And that’s good, even though it’s, if there are days where I feel like I’m not doing anything wise or important with my time, it’ll add up eventually.

Sidney Jackson 48:02
Indeed, it does, it does add up. And it is a long term game, not like extremely long term, but you have to be able to dedicate yourself to it and be consistent, the biggest thing is consistency in the value of the content. And because people do see it, I see it, and it’s really good content. And then I just got the email from you this morning. And I was like, I send it to the team. I was like, this is the format that I’m that I really like, where it’s like the overall email. And that’s a tangent, um, because I’m super simple. So it’s like text content, add the value as much value as possible. And then as focus on aesthetics, but the content has to be there to text content, and throw it out ideas and stuff like that. Because for me, it’s like, hey, value, value value, with the aesthetics, the graphics and stuff like that, even though we’re a marketing agency, I’m no more tech, tech person. So I love black and white. And then I get a Kailyn Christian to kind of dress it up in a sense. But um, yeah, I got off in a tangent.

Cameron King 49:10
No, no, but I appreciate that, man. That’s actually that was my first newsletter. So I’m starting that new like, I’ve got, like I said, I’ve been doing the slow drip, daily personal branding thing. Daily ish. And I’ve collected some emails over the, over the years, some of them were friends and colleagues and things and, and other people who have signed up for things and I was like, almost are pushing this out. So

Sidney Jackson 49:34
good way to stay top of mind. Yeah, if they want

Cameron King 49:37
to subscribe, I get it. It’s not gonna hurt me in my feelings a little bit. But you know, I figured like, it’s, it’s about you guys. I’m a big reader. You’ve heard of a Christian think of his name right now. Bob Gough? I don’t think so. So he’s a he’s a writer. He’s a Christian writer. And but his his his Books are more like just inspirational and things like that. Like, follow your dreams, that kind of jazz. But he’s the way he writes is and live his life is very. It’s cool. One of the things he says is, all it takes is 20 seconds of insane courage to, you know, to change your life. So whether it’s making a phone call, shooting off an email newsletter, like, yeah, you have that little nervous tinge. But as soon as you do it, yeah, it might not. It might not hit that first time. But get just just everyday have 20 seconds of courage like hit post it sending mail, make a phone call. 20 seconds of insane courage once you said make a phone call. You’re on it. You know what I mean? Like it, here we go. So eventually, those 20 seconds of insane courage every day will add up. And that’s kind of been a theme of my life for the past couple months. So

Sidney Jackson 50:52
awesome, man. Yeah, insane courage.

Cameron King 50:56
Yeah, cuz like somebody who’s creative is an introvert. Like me, I’m kind of introvert extrovert acceptance on the day, but I’m very much like, I cherish my alone time because I don’t get very much of it. Yes, my three kids and stuff like that. So for me to actually, like, push myself to make a phone call and actually want to connect with somebody is is hard. Yeah, you know what I mean? So,

Sidney Jackson 51:17
indeed, and as far as like people who are struggling with creating a personal brand, or they don’t know where to start, you do consulting and coaching. So they can definitely get with you on that aspect of it. Yeah, if you want to kind of talk about it. Yeah, so

Cameron King 51:32
So obviously, a lot of my bread and butter for the past 15 years has been making videos for people being creative art direction, motion design, all that stuff. I know, I’m speaking a lot of industry terms, but basically making things move on a screen, you know, text and graphics and things like that, and video, shooting video, things like that. And recently, I ventured into consultation into consulting, and I’m about to launch a pilot program, where I am taking folks through a three phase nine step process that will take you on your journey of creating videos. So in the program, we’re actually going to create your very own video, whether it’s an actual piece of marketing, you know, video, or it’s a personal video, like for YouTube, whatever it is you want to do, I will, it’s essentially the same process. And we’re gonna, I’m just gonna walk you through my process and how you can apply that to create video videos faster and more consistently. That’s the program.

Sidney Jackson 52:36
Indeed, super excited for that. And we’ll put a link in the comment, load a link in the, I guess, show notes. Since it is a podcast. Where is the direct link to that specific landing page, so people can sign up, because I think it’s going to be a really good value add. Because it’s just strategically and makes sense. And most times you need someone on your side as a coach and as a mentor. That has already kind of did it. So yeah, super excited for that. So where can people find you on social media? So all my

Cameron King 53:12
handles are at cam the man King. So I obviously love myself. So it’s at Camden and King, and that’s on I’m on I’m on I’m on all of them pretty much. I think you can find me on Facebook Instagrams a place I I’m on. And I’m on LinkedIn a lot these days now. So that’s LinkedIn is probably the primary one I’m on these days. But Instagram is probably a strong second. And yeah, those are the two big ones so but I think I can the man King and also have a YouTube channel as well. But um, those are the primary ones that if you would just want to DM me or whatever. Those are the places to find me.

Sidney Jackson 53:51
Indeed. Well, thank you cam so much for coming on entre network. It was a pleasure having you and we look forward to having a lot more conversations like this.

Cameron King 54:00
Yeah, it was awesome. And I appreciate you inviting me this is it’s fun.

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