December 10, 2021
EntreNetwork

The Passion Behind the Podcast with Mikayla Anderson and Michael McCrary

We had the pleasure of speaking with Mikayla Anderson, Website and Graphic Designer of Revision Marketing Group and Michael McCrary, our amazing IT Support Specialist.
In this episode of EntreNetwork we cover several key topics including:

· Why we started 2 podcasts
· What we didn’t foresee
· Standard operating procedure for the podcast
· The small victories
· Before the shoot date
· The process after shooting
· Creating the intro and outro
· Syncing video and sound
· Growth throughout the process
· Uploading to Otter and Anchor

This is brought to you by Revision Marketing Group

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Team RMG 00:00
Welcome to entre network brought to you by revisione Marketing Group. This podcast is meant to serve as an entrepreneurial knowledge base of wisdom and practical tips and marketing, branding and technology to help grow your business effectively.

Sidney Jackson 00:18
Hey, welcome back to entre network podcast. This is Sydney, your host. Today I have two special guests. Most of the time they’re behind the camera, or behind the sound equipment. Not Makayla. But Michael. So Michael is our incredible it supports specialists. But he also manages to podcast overall audio. So he does audio engineering, and he does the video production work as well. And then Mikayla is our project manager, she makes sure that the podcast is good, and we’re still on track, and we get all of this stuff pushed out within a timely manner. So let’s start with Mikayla. What’s your row with just the podcast overall?

Mikayla Anderson 01:06
Okay, um, there’s a lot. So, for those of you who don’t know, we have two podcasts, we have entre network. And we also have young creatives hosted under revision marketing group. So aside from doing things with clients, and doing deals, and all these other things, we decided to do two podcasts that release new episodes weekly, at the same time, all at the same time. Yep.

Sidney Jackson 01:38
So Michael, what’s your role within both podcast?

Michael McCrary 01:42
Well, this just like you said, technical, just setting up, you know, sound and video, the cameras, the lights, running the test on the mics, make sure we all sound good. And, you know, just getting all of the content and then throwing it into Adobe. And you know, taking the audio and cutting it up making it sound nice, you know, it’s making it sound good. And then taking the audio. Donate in with the video, making sure the video looks all good. And all the appropriate branding graphics, all that stuff we can get into more later. It’s definitely a lot.

Sidney Jackson 02:20
So the reason we started two podcasts at the same time was we started young creatives, because I’m older. So the team said, Hey, I’m you’re too old to be well, you should have your own podcast, as you’re too old. Yeah, pretty much. So young, creative features younger, the younger generation, even though I’m like a year older, which is crazy. But it’s focused on young creatives, or millennials in the workplace, and how they can express that creativity. Mikayla can explain that a lot better than that kid. Yeah, so it’s like a total joke that he’s too old to be arguing creatives, because he’s already been on it a lot.

Mikayla Anderson 02:59
But with young creatives, I think it focuses on young people in traditional eight to five. And then what they do outside of that, or how they bring creativity into their eight to five. So before I came to revision, I thought creativity was like art, music, different things like that. But now seeing it within different things like it, seeing different things within like the baking and all that kind of stuff like music. But yeah, so our mission is basically to highlight that creativity and show shine light on those different things within young people and a lot of different markets. So yeah, yeah. For entre network, it was started as like a passion project, always had something in mind to help support entrepreneurship, and just talk about it and

Sidney Jackson 03:55
listen to people’s story, the good, the bad, and ugly. So this platform just kind of allowed for me to be a student. So have some really special guest on in a talk about their overall story. And then I just listened in, and then ask some questions that I’m super curious about, just on this entrepreneurial journey, and then also adding value to our audience. So talking about marketing and branding, pulling technology until we had a good mix of episodes, just to add value, but also tell a story of different entrepreneurs. So that’s what this season was primarily about. So this episode, we’ll talk more so about some of the technical stuff, The Good, the Bad, the Ugly that we experienced with the overall podcast and I’m launching two at once, and then of course doing video production. In parallel with the audio you need audio for podcasts. But I’m coupling the video on top of that, and then how we was able to do branding for it. And then I’m doing snippets and everything and then communication and everybody support that they played. Someone who, who we don’t have on a podcast right now is Christian. So Kristin is the project lead. She’s incredible. She was for both podcast she and a face to what, just different prospects or different guests that we wanted on the show. And it was her mission to get them on a show and get them acclimated and stuff like that. And then just communication, making sure that we have the guests, they have the time to have the social media and stuff like that. But on the front end of it, let’s talk about the overall branding for both podcast. So with both podcasts, it’s somewhat different. So it’s under a revision Marketing Group brand. But we didn’t want to take on that identity. As far as like the brand concept. So like the color schemes GIF different for each podcast along with some of the graphics. Of course, entre networks, graphics is simplistic. It’s simplistic that that’s a word that I’ll use. Because I’m simple. I like to get straight to the point. And it’s, it would have been black and blue if it was up for me. But Mikayla is the project manager. She said, No. I’m actually designing some awesome graphics. And then Christian assisted in terms of building out those graphics for each individual, individual episode. So you want to kind of talk more about it. Yeah. So before we started these podcasts, I’ve been working with Sydney for

Mikayla Anderson 06:55
10 months, less than nine years, less than I know, probably like eight months or so. And so I feel like I had a really good handle on what Sydney liked. As far as like graphically, he’s a very simple man, he doesn’t like complicity with his graphics. For that it’s from a branding standpoint, it’s super hard to so looking at it from a holistic approach, right? When you have this many outlets for like medium. So if we came up with like a super complex design, for like the social graphics, and like photos and stuff like that, it would be extremely hard to duplicate that across the video platform that we use, which is Premiere Pro and After Effects, we can definitely do it. But my skill set just isn’t there. And we didn’t want to outsource it to somebody else. So simplicity was to go for that because we knew we wanted to have it not just on like for graphics, but also pull some of those brand elements into Premiere Pro with a video, motion graphics and stuff like that and still have something that’s consistent. So when people see on your network, and they see young creative, it’s consistent, whether it’s a photo, or it’s a video, or YouTube thumbnail or right. So balancing those two things were a little different, difficult for young graders, just because we did have a lot of ideas graphically. Um, but that really helped us like as far as like nailing down what aspects we needed to have her branding, because when we were making certain things, we weren’t thinking about video, or we weren’t thinking about social media, things like we were only thinking about the one thing that we were working on. And that was a lot of learning. It was a really big learning curve at first. But going into season two, we’re definitely super excited. And we know what to expect,

Sidney Jackson 09:01
as far as what materials are needed. So yeah, definitely. So with the podcast, it’s a lot of stuff that we just didn’t foresee. And we didn’t didn’t understand how difficult it would be to develop all of this content specifically for to podcast on a consistent basis. Now that we do, we’re better equipped to plan this stuff out and strategize a little bit more and anticipate some of these things. So the biggest hiccup that we found was the video production workflow. So we do video production every now and then for clients and stuff like that, but not at a scale where it’s consistent and you working with 4k footage and you’re dumping it into network drive and all of these technical things, and then trying to edit it on more than one computer. It’s a insane workflow. And most of that is kind of like contingent on Are you have to have the video content. So we can push that out on social media. So you have all these stage skates, so to speak, where it’s like, hey, we already recorded the footage. Now we have to release the long form video, which is going to be YouTube. And then short form snippets, which is going to be on Instagram, LinkedIn, all of these different platforms. So what all have that in mind and still looking at trying to get more for the next week and release some additional ones for additional week and scheduling, guest and rescheduling guests and then doing internal podcast. So we didn’t anticipate how tough it would be.

Mikayla Anderson 10:47
Right at all. With that, I think, my favorite part and then like this entire process was, so each person in this like, company at basically has like some of their own projects. So my goal deals with a lot of state and federal contracts, as do I but it’s very segregated in the way. And as far as Christian, she does a lot of like the events and communications with clients said he does everything else. So we don’t really get a lot of insight outside of the podcast of what each of us are working on. And so putting these out on a weekly basis, I would say has extremely improved teamwork, communication, and the ability to see growth among other team members, just because now I get excited when Michael’s like, oh, yeah, I got the audio done in like 10 minutes. Because, like the first episode, how long would you say like, in the beginning? How long would you say it took you like an audio edit? Yeah, like a couple hours? And so how long do you turn them around now? 3045 minutes that most.

Sidney Jackson 11:59
So it’s out it um, it goes back into our values of constant improvement, which is really good. Because going into it, it’s like, everything is new. Yeah, everything is extremely new. And we pushed a team push myself as well, to a point where it’s like, I don’t know how to do this. I don’t know how to do this. But I’m with Tom and patched and then just been able to ask questions and research, everyone was able to constantly improve over the season of both episodes, or podcast, which is phenomenal. Because if you look at Episode One, compared to Episode 11, or 12, this one, the production quality is better, the audio quality is better, the show notes are better. And us interfacing with different guest is a lot better, because it was able to streamline the overall process. And I want to talk about Michael, we got this awesome document here. And we do a lot of SOPs, which is standard operating procedures with this pack has been so dense, as far as like what you have to do on a weekly basis. And then it’s handed off to the project manager and then a sound engineer size video editor, and then me to review and then Christian to reach out to prospects or guests, or social media or anything scheduling social media and getting the video edits and stuff like that. Show Notes. It’s a lot. It’s a lot. So this is kind of like the foundation that we use. A Michael developed it. It’s the foundation that we use for pretty much checklists where it goes into detail on what has to happen at each stage. So we call those stage gates, like the first one is come up with a topic and a guest. And then we put that into our well. Let’s talk about the SOP first. And then the next one is reaching out to guest and gathering information such as the if they’re actually interested coming out without Fisher questions, where we have this document that time Bran would both entre network and then young creative that we officially send to the guests on welcome welcome mean them and talking about what we’re trying to accomplish with the podcast. Say they have idea about it and also are prompted with the questions. And even that I think it touches three out of four people in a team. So just that alone, it’s a lot before we even start recording. Yep, it’s well before we started recording, and then basically gathering all of that information we streamline that process, but everything was we all was able to come up and see what we did. On each stage gate. Identify which stage Do what actually was, and then just wrote it down on paper. And then of course, typed it up. And from there, we was able to test it. So we basically just tested it printed out the paper and said, hey, does this work? Or should we do this instead? Or a good one is the call that we have before we actually scheduled a podcast, where young creative, we had two different workflows, or we was, for the first two or three episodes, it was like ad hoc, where we’re getting getting guests in and talking about topics and stuff like that. But it’s more so on a fly, because we know we have to do it on a weekly basis. But as we gathered that information, and Dan, I was doing outreach and getting guests in for their own podcasts, we came to consensus and then came together and was like, which one is the best approach and took from both. So with that, I think having two podcasts that helped out a lot, as far as us being able to get everything situated quickly.

Mikayla Anderson 16:12
I think this was before we even released the podcast, like we did three, three or four episodes for each podcast before we were like, Alright, we’re gonna announce this. So we did a lot of a lot of legwork upfront, to be able to catch up and push them out for the new year. Exactly. And with that, we didn’t really have any, like video templates, I think we only had like social media post, which was the graphics that’s like, hey, excited to interview this person. And we had brand kits with the colors and logos and stuff like that. But we didn’t integrate like the video graphics until a little bit later. And then we always want to say smacked and on top of it, that yeah, we smacked it on top of the video

Sidney Jackson 17:02
after, so after the three, four episodes, and then we had all this data, and then we had issues with the shared drive, which was a network drive. So from a technical standpoint, because me and Miko love to get into the tech, technical stuff, how we manage the data. It’s so we, we have, we have two editing PCs that we use for video production. Primarily, we use Adobe suite or Creative Cloud. So that’s Premiere Pro and After Effects. But we also use a Panasonic GH four, GH five, and then a Sony a seven, free for video production and photography. So we shoot 4k, and it’s a lot of data per episode, especially, it’s a lot of data per episode, if it’s an in person one. So we stored that data on, or we stored it on a network drive, which is a custom built PC that held 12 terabytes, but it’s redundant. So I think we have 410 terabyte drives on air, which is 40 terabytes, which is a lot of data, or a lot of storage capacity. But of course, we want to be able to make sure that they save. So that’s where the redundancy comes in. And that’s a RAID array. I forgot what number it is. But we had issues with that. So we had to move on to building a not a computer or revamping a computer that we had definitely in the office. Yeah. To handle the, the just the raw data that’s coming out of it. And then we well, next season will most likely implement a larger SSD. Or we’ll probably do two episodes on a weekly basis and then offloaded onto the network drive, which is a little bit slower. But yeah, that that’s the stuff. Yeah, we’ll see. We’ll see. Um, it’s a lot of moving parts to just the video podcasts that people don’t see. But we want to kind of shed light on it because it’s, um, it’s definitely fun and rewarding, I think the podcast and allows us to talk to one another, even though we do that throughout the day, but talk to one another about stuff that we’re passionate about, and work that we that we’re actually working on and then interview some amazing people and let other people tell our story. And then also, the process of constantly improving upon our process is stuff that we enjoy to do or that we’re growing to enjoy to do that we didn’t know was so fulfilling. Thing Miko I think yesterday or the day before yesterday, you as an audition, and you was able to clip the, the tracks together. Yeah. And he was like, Yo, it’s always, I mean, I mean, just generally saves me like,

Michael McCrary 20:16
one tiny step. But even then, like, when you’re doing it so much, you know, those few seconds difference, you know, they really feel like, a lot. And you know, especially when it’s like with editing, audio and sequences, like, because what I had to do before is if I had to, you know, split that. So I, what I would have to do is, you know, to insert a commercials audio into the middle of the podcast, you have to find a good point in the podcasts, audio, where there’s a kind of a stop in the conversation, or kind of a pause, where you can cut it, have some space in between it and then throw some commercial like, you know, give it a little bit of a pause, and then other commercials audio in there, let it kind of fade out and then let that the main audio come back in. Yeah, so I’m taking the just the main podcast edit that I had done prior without the commercial, which is just the professional audio with an intro and outro for whatever podcast it is, of course, with the levels normalized, you know, cutting things to wear, using the Hard Limiter function in an audition to make sure nothing. And then normalizing and all around negative three decibels, which is a pretty standard, I think for most sound production, or I don’t know all the science behind decibels, I didn’t pay attention that day in fourth grade science. I do all that I cut all that and normalize all that. And then I go back into that and audition and I say okay, and now I find a point where the waves kind of go in, there’s nothing, nothing going and then cut it. And then before I would have to take the entire audio track and move it and sometimes I think he actually had one time where we had some podcast audio that I had moved to put a commercial in. But I forgot to I had forgotten to go back and push the the track that went after that. So they got overlaid. So in audio that was exported, they were both both of these audio tracks were playing on top of each other. And it sounded like it was didn’t sound good. So what I would have to do is make sure really make sure that I was going into make sure I was moving that back. And then I would have to realize like the outro audio, which is actually isn’t really that hard because of how I try and do it. But it’s still that’s like I mean it I mean, at the most it takes like a minute or two. But even then it’s just kind of like, Oh, I got to do this again. But yeah, just like going and looking a little bit more through the right tab options. When I highlighted everything because I knew how stuff in Premiere was linked audio and video files and the tracks and Premiere. And I was like, Well, surely I can do this in Audition, too. And sure enough, there it was. So now I don’t have to go in there and move it, I can just make it all one thing and then move it all and it all moves together. So indeed makes my life a lot easier.

Sidney Jackson 22:53
And just things like that, where it’s like you learned so much within these different programs. And I want to give a huge shout out to Adobe. This is not sponsored by them. This is sponsored sponsor reconstruction. But it’s Well, Tom this episode, look for more sponsorships. Next season, potentially. Right. But yes, it will be happening, I promise. But um, it is just so much stuff that you can learn in Adobe. So what audition? Michael had a background and just sound overall, I think you said you played in a band. Well, I know I had a podcast when I was a kid. I’ve never told y’all. You did tell me that. Oh, I don’t talk about it a whole lot. No, I ran a or I didn’t run it. It was me and my younger brother and my mom. But we all we had a bug it was it didn’t run for very long. It was just something that we kind of did for fun. And people like in our family circle, listen to it or whatever. But no, yeah. So I had experience with that. And then yeah, I’ve been playing guitar and I’ve been been in bands. So yeah, and then I used to run soundboard at my church for a while there. So yeah, yeah, actually. Yeah, I did have some sound background, I guess. Yeah. Well, mine are they me, so me as well. With video production. I started, like just video production for like music videos and stuff like that. But the sound, I didn’t have to work with any kind of sound equipment. So once we started the podcast, we had to invest into just equipment. So I had to do a lot of research to see what to get. And all of this, like the overall podcast was inspired by Nick, who was Nick Jones, shout out, Nick, who was our videographer at the time. So I had a um, I always write like business plans and just plans to try to see what’s possible. And also give me the ability to write something down and really think it out and then come back to it a few months later and look at it See if it actually makes sense. So it helps me in the future. So that was entre network, which was probably a year, two years ago where I saw a need for more education and more knowledge in terms of entrepreneurship because I didn’t had it. I didn’t have it when I grew up. So I want to kind of feel that need, and also incorporate a mentorship program into it where you have a mentor, ie, I know, mentor, I guess. But also just educating people. So with that, Nick came up, we was in a snowstorm. Yep. And Nick was like, Hey, let’s come up with a podcast. And it was like what? So we named it co lab, co lab for collaboration.

Mikayla Anderson 25:54
You’re the real ones, if you know we’re talking about right now.

Sidney Jackson 25:58
So that’s where this kind of spun from, and then we invest in an equipment. And then we didn’t go down that path. But we was able to pivot. And then the podcast for entre network came about and then kolab became because colab was originally for us to kind of come together and just talk about collaboration, or the power of collaboration and us being creative in his creative agency, and our outlets and stuff like that. So that pivoted into young creatives, because most of us are young except me. Stop. So I have the old person on your network, which is this one, which is if you’re listening, you’re probably the older generation, no offense. But no, it is good. Because with that, it’s a lot of knowledge and a lot of wisdom. And that’s what I am trying to learn, or what we’re all trying to learn, and really just provide value that way where we educate people, and then they educate us as well, because a lot of the questions and a lot of the guests that we had on this season for entre network. It’s like, oh, I didn’t know that. I didn’t know this was possible. So it’s all Yeah, I’m always talking about talking to our talking about the older generation, just a wealth of knowledge. But I digress. What do overall podcast that was kind of like the origin story, but we had to invest in equipment. And it stayed dormant for a while. So we invest in and I think the road caster Pro, and then some mics and then we probably shouldn’t. And then we recently got these little things, and then chairs and stuff like that. And we recently got the floors redone in here. So it looks a lot better an office that we’re at now. And then we have a table and kind of dedicated this office or this room for just overall podcasting. So with that, it’s it’s been a journey, definitely investment. But the return on investment in terms of what we’re able to talk about, and building personal brands and connections with different people is just incredible. And I look forward to keeping it up. But um, yeah, let’s get back into the overall SOP. Um, yeah, so what the shoot date or before the shoot day, we have a interview with the guests, and where we give them a call just to learn a little bit more about them. Because some guests that we have, it’s people that we don’t truly know, but we think they would add value to the audience. So we interview them first as a team, and then we tell them our overall rows, and then they tell us about themselves. And then we go over to questions. And if they have any questions that they want to add and stuff like that, that’s where we put it on a questionnaire. And gather,

Mikayla Anderson 29:07
I would argue that this is honestly one of the most important steps before shoot date. And I only say that because I didn’t even recommend doing this until I researched it. And then it made sense, because I was inviting somebody on young creatives that the team didn’t know. And so even though I knew I was going to be interviewing him, I still want Michael to know who he is in case he has to reach out to him or Cindy has to reach out to him or Christianize to reach out to him. And honestly, it’s been like the best like because you can go into a pre interview thinking okay, this is what we’re going to talk about, at least for first season. We’re going to talk about second season a little bit later. But for first season we had like, Okay, this is what we’re going to talk about. And then you have like the person, but then the person can start talking about something completely different, that you think is absolutely incredible. You still want to highlight on the podcast, but you, it changes. And so that’s when we came up with the idea to do the questions. The official quote unquote, questions after the pre interview, because we were doing that vice versa before. Yeah,

Sidney Jackson 30:31
it was changes. Yeah, ask them but with that, it’s always a constant improvement and learning. So with season two, it’s going to be better and more organized and structured. But on well before to shoot date, we don’t have like the we have the topic. And then we don’t really have like the well lately we have and going forward, we will, but we didn’t have like the the episode number. So dealing with everything in like Canva, creating a social media post with the episode number on there. And then creating a folder where we dump the footage and stuff like that, it’s important to associate that number or the name of dough Fishel podcast with those, so it’s consistent. Because the structure that we have right now we have data, pretty much everywhere, pretty much everywhere. So the raw audio. So if you look at it, we record to the podcast or pro onto SD card. And then we have the two cameras that record just the video and captures the audio but not the professional audio. So we have three sources of data as you will. So we dump or Miko dumps the camera a camera B, and then audio into onto the computer. At first it was a network drive. But editing over Ethernet connection is fun. And slow. So now we’re doing it on the local machine and backing up on a nightly basis to the network drive. But with that, everything lives on that one computer, and then it’s backed up on other ones. So Michael edits the audio first. Or if you want to kind of get into like your process after we shoot.

Michael McCrary 32:28
Oh, okay. So, we shoot, um, the first thing I do is just dump the footage. As mentioned, just take everything take, like, I mean, just whatever’s there, edits, and all the raw footage, you just take it and take it from the SD card from the camera from the soundboard, you know, wherever we record it, and just, you know, get it on to wherever it’s going to be stored via network drive via local machine, whatever. And that takes a little bit of time, because you know, you’re just transferring large amounts of data over anything. Once you have all that though, like because we have you know, folders for every, every podcast, you know, we have different, you know, directories and things like that, we try to keep it pretty consistent with the folder templates that we use, make sure everything you know, just at least in terms of the file structure looks the same. So you can say, all right, like this is where if this thing is not there, this is where it should be basically. And so from there, once I’ve got everything off, clear off the SD cards, and then First things first and the audio, I’m pretty much because like you kind of mentioned earlier, like it’s a podcast, I mean, if you want to have any, I think if you want to have any content ready for I mean, it’s a podcast, right? But also, specifically really, like practically because you know, we need that edited sound file to be able to sync it with the video file, which is you know, something that you can do in Premiere, you know, just video editing software in general because if we just use the audio from the cameras, you know, we’d be sound like we’d be talking inside of a trash can, you know, like sound echoey and tinny and it would sound lame. So go in and go into the audio and audition go into the sequence which is basically the way that audition and a lot of sound editing software works is that you all your tracks are like these, it’s like a big view and it’s got basically like stacks kind of like a just like a like a just a stack of rectangles basically and each one operates as an individualized sequence that controls whatever audio file that you drag in there which is in and of itself a little rectangle that takes up you know a certain part of that track right? And when you play it there’s a little line that goes across it you know it plays everything is as it as it comes across etc etc. And you layer different things like if you like if you were making a song for example, you would have one layer for your bass one layer for your or once you know one sequence for your bass, one for your drums, one for your vocals one For your, your instruments, and you know, they would all be playing at different intervals. But you know, that’s how you would figure out how things go and you move it around where it all is. It’s all on. It’s all synced together. It’s the same. It’s the same logic with the podcast. So, you know, we have the intro, you know, which plays first

Sidney Jackson 35:17
and the intro was produced by Miko, actually, yeah, I did do the intro.

Mikayla Anderson 35:23
And the outro. Well, I

Michael McCrary 35:25
mean, it’s the same thing. But you know,

Sidney Jackson 35:26
and when we say did it, he actually brought the guitar and a bass drum. And what else was it? Well,

Michael McCrary 35:32
I just I, I bought, I brought my guitar. And I brought I had a friend of mine, he let me borrow his a big like, African style hand drum. I brought that in my amp, because I don’t have access, some that we needed to buy for years is one of the USB instrument interfaces, so you can plug an instrument directly into your computer. A good buddy of mine who makes a lot of music at home has one and I keep seeing it at his house. And I’m like, I gotta get one of those.

Sidney Jackson 36:00
Or you can just take this Oh, rapper.

Michael McCrary 36:03
Okay, like, I could do that. But, uh, so I, you know, did my best to, you know, reduce any sound, enacting extra noise, and then just figured out a chord progression. And I played it, and then you know, I put on headphones, and, you know, play the drums along with it as it was playing in my headphones. And then I went into audition and kind of did just did what I said, I threw the drum track in there, I drew through the guitar track in there. And it was a little tedious because I was still a little. I mean, I’m still honestly like, I want to make music in that way. But it’s so much of a different process because it’s music and there’s so many other like, even just from aside from audition, you know, you’ve got Ableton and FL, there’s so many different digital audio workspaces. Yeah. So I had to kind of sit there and finagle with it to make sure it was on beat and had to record it record a couple times, and it still was missing something. So I went on the Internet and I found like a sample of like a somebody’s hitting like a tambourine is what they’re called. And then I just, I sat there and listened to it and dropped literally dragged a little little sample every time where it hit the beat. And of course, I’m sure there’s a much more, you know, much more optimized and practical way to do that. But it was literally like, I was like, Okay, I’m just gonna I’m just figuring this out to make it sound good. And I think it turned out pretty. Okay. I think I mean, I think I’m how absolutely

Mikayla Anderson 37:23
it did. Yeah, yeah, it sounds, all of us giving you literally no guidance. You were like, Michael make an intro. And you were like, Ah, okay.

Michael McCrary 37:34
I mean, I like music, you know, so it wasn’t that big of a deal, I guess. But I digress. So yeah, so intro, we get that thrown in there. And then, you know, the one thing that I really had to do originally was one of the first things I learned how to do was how to do the Fade In fade out, which is actually really easy with audition, thankfully, it’s literally you just go into the track at the beginning, and then they have these little squares, and you click on them, and you click fade in fade out, and you can edit how it goes, they have this little line that visualizes it to where again, you know, as it plays it you can make, you can say that kind of gradually go down or like say a little out and go down really quick, or go down really quick, and then hold a lower volume, it’s all about just that kind of level with it. Um, it’s a really, really cool, really easy, easy, easy thing to do for very, I mean, because sound editing, I mean, fade outs, and, you know, it’s just something that you need to have pretty readily available. So, yeah, really good functionality there. And then really the backbone of it all, just to keep the sound quality is, as mentioned earlier, the Hard Limiter and the normalizer. Because, you know, we’ve had some podcast audio where it was like, like, some people like they talked a little quieter than you thought, or they were doing, you know, one of these numbers a whole lot. And, um, you know, you’re able to hear the sound quality, and we’re doing that because, you know, like I tell Pete, like I tell our guests, your mouth, when you talk into a microphone, that’s a cone of sound that comes out of your mouth. And that makes a circle right here. And you have to make sure if you’re gonna turn your head that you know, you still got the microphone in your cone. And below Allah people and that’s, you know, not a dig against anybody, it’s just very human nature to turn, you know, and then your cone cones not facing the microphone so so but luckily, you know, with that functionality, and also you can go in and manually edit like just the volume specifically of different tracks, which is what I was doing for a long time until I learned how to do the, the ARD limiter and everything which made that whole process more of like a, if the Hard Limiter normalizer doesn’t work, then I’ll go in and I’ll manually edit the levels like that. Yeah. So what that does is it takes the wav you know, and then that’s it just the raw wav file and it just takes I take it, you know, into the multitrack for one. The way that we record everything onto an SD card is basically record the podcast into multiple across multiple different channels in the same file. And it has different channels for each isolated source of sound. So right now in this recording, there’s going to be one like overall recording where it’s like got all of us on the recording, but there’s going to be one file where it’s just my sound for this episode. It’s just one for just Sydney one for Justin mckaela. That’s just the nature of how that kind of recording works. So I take the one that has all of us, and I just kind of drag it, I give it this, you know, I give it that hard limiter, I give it the normalizer get it all together. And at that point, you know, the waveform, it goes from sometimes being like, you know, all this to just like, yeah, very solid, very clean, or less or less than, you know, but that’s, of course, the point where you go in and turn up the dial make it a little louder. So yeah, I pretty much I do that for, you know, both, there’s some, you know, usually with the podcast, there’s like, a couple audio tracks, because, you know, length depending or whatever, yeah, go in, you know, make cuts, where it’s like, oh, you know, like, in the beginning, if we were just like talking before we were, you know, actually starting, we were just rolling in at the end to just do all that. And the most important thing, at least for this first cut is to not make any cuts of the content initially, because, of course, you know, there are going to be some podcasts where it’s like, somebody misspeaks Or you actually have like somebody, like, we lose your train of thought, and they’re in the podcast, like, Oh, I forgot. And you know, we were like, okay, you know, it’s fine, we’re gonna edit it and post. But as I mentioned earlier, you gotta have this one, raw audio sequence that’s got all the booze in it, and everything so that it can be synched up to the video. And then we can make those cuts in the video, and then just make the cuts out of the audio file itself and a separate audio file, which is going to have the commercial in it as well, because you know, there’s no purpose for being the commercial when it’s, again, the main purpose of this for this one edit is to throw it over the video, essentially.

Sidney Jackson 41:48
Yeah, with that it’s, so just what both of those, we have the two ones that we export. So one is it has commercials, and then it’s cleaned up as far as if it’s awkward period, it’s just editing the audio and condition and cutting it up and stuff like that. And then the other one is just raw. So you have the intro and you have the outro no cuts in between no cleanup or anything like that, besides to normalize the video to make it everyone’s voice sound the same loudness, and fullness, I guess. So with that, we’re able to sync it up to Premiere Pro for camera a and camera be because if we have just any cut, we had some instance instances where we had like a cut.

Michael McCrary 42:35
And it can be like, like a point zeros five second cut, like, yeah, the tiniest of errors here can just throw the whole sink off. Yeah, Japan

Sidney Jackson 42:44
it is. Because with that, um, if the pack has runs a little bit long, I think longer than 40 minutes, it splits it into two clips. So you have this multitrack clip, which has like 18 tracks or something like that. Probably not. But um, you have the stereo, and then you have each individualized microphone. So if you needed to go into there and normalize each individual track, you have that ability, but it cuts it. So it’s 40 minutes, and then the other 40 minutes, if it’s an hour or 20 minutes, if it’s an hour is cut. So in Audition, you have to put those together. So if it’s like overlap, or it’s a small gap in between, once we try to bring it into Premiere Pro, and then sync it, it doesn’t sink or to front of it sinks and it looks like it’s good until you get past that 40 minute mark. And then it’s out of sync as far as the cameras lips talking. But that’s we can get into the video workflow a lot, just like the video and audio because it’s just one of the most time consuming parts of the podcast. But in episode or season two, we’re looking forward to trying to consolidate that, that workflow a little bit more, we were able to for episodes, eight through or six through 12 For this one just created a production inside of Premiere Pro, which allows you to duplicate different projects. So we have a template where it’s like hey, step one, step two, or step one is a multicam Edit Step two is something else where you sync it or you throw in the raw audio so you can see so when so what a multi cut or a multi multi camera edit you have like Michael was saying he did a really good job visualizing that I’m not sure if it was like when he was talking about the layers with the music and stuff like that. It’s pretty much the same would Premiere Pro where you have two tracks for video you have two tracks for audio. So track one is camera Have a track to his camera be. So you synchronize those things and then you edit a multi cam. So if I try to visualize it like he did, it’s, it’s pretty much three tracks of audio and then one track of or two tracks of video. And we use those multi tracks where it segments to individual mics to make the multi cuts or multitrack edits. So when you have two cameras want to flip to this one versus that one, that’s a manual process where you have to manually switch between them and inside of Premiere Pro. So with that, instead of listening to the entire 40 to 60 minute podcast, pretty much syncing the multitrack. So you can see which, if this mic is talking a lot more, you can just fast forward to that and make that cut to the correct camera. Versus if you have one focus on Makayla, you can link directly to the microphone. And fast forward to that and then make the switch and basically do that on and off. So I think when we first started that, we worked on it manually, and then we started syncing it. And it cut down on production time by pretty much half. Yeah, because you’re able to

Michael McCrary 46:21
Yeah, but I mean, literally I was that’s pretty much all I did, or not all I did today, but it’s a lot of what I did today was that and, you know, I was able to get what, like, four or five episodes on? Yeah, versus you know, having one take like the whole afternoon.

Sidney Jackson 46:37
Yeah, so it’s, um, but all of that comes from just learning about the overall process. And Mikayla, I think this is the first time she’s getting real insight into just the challenges for the video production workflow. Because it’s, it’s like consolidated to Michael and myself. And then Mikayla focuses a little bit more high level to make sure that everything is on track. But all of this as a team, this is how we kind of go about the overall podcast, by strategizing a little bit more as we learn more, and becoming more efficient through the overall podcast for season two, super excited for that. And then, Michaela, after Miko does the long form video, which is for YouTube, he makes short form snippets, which is, oh, it’s a different beast. Because we’re getting into like captions inside of Premiere Pro, we also experimented a little bit with V feed our vid, which is an online I O. online platform that allows you to import videos into it. But that workflow just didn’t work because the sheer volume of snippets that we did, or how we waited for, to actually do the long form and then build up with short form video snippets, because the goal per episode is to get at least eight snippets, which doesn’t seem like a lot, but it’s a lot after

Mikayla Anderson 48:13
that’s 96. And one season,

Michael McCrary 48:17
and you know, the end, you get those snippets, you know, like I’ve mentioned, I don’t know if I mentioned it, but I’ve been developing, you know, here and there, the video editing SOP, basically something like this, but more in detail for specifically video editing. And I’ve been deep, like I was trying to think about how to describe a good snippet in, in so. And I was just, like, just find something where it’s like, it’s basically you know, where somebody gives like a, like a good sound, but something that sounds where it’s like, oh, you hear this and it’s like a piece of advice or you know, like a, like a deep moment, or somebody’s talking about, like a defining moment in their career, something that, you know, just or something that really revolves around the themes of the episode. And just sounds interesting, you know, because I mean, like, something can be interesting, but it’s like you got you got to find it where like, you can tell the person that they care about

Mikayla Anderson 49:10
what they’re saying. Yeah.

Michael McCrary 49:13
And, you know, that that sometimes can take a while to and also it really does depend on the episode and the content because some episodes are definitely you know, and that’s not again, that’s not nothing wrong with that. It’s just sometimes, you know, some guests are a little bit more, you know, like they’ve been on a podcast before they’re kind of used to it versus somebody who were nervous. Oh, who’s nervous or who doesn’t really know, like, in I mean, that’s not a bad thing. It’s just you know, you can look at it and you can enter in and you get something I’ve seen that a lot in some of the episodes that I’m editing where like initially somebody they don’t have the best like those best little things that you can just short cut out and be like, Alright, cool. But as the podcast kind of goes on more and like the second I say that second half more like the latter two thirds, where you can kind of tell that they come out of their shell little bit more money. Yeah, yeah, cuz, you know, I think, especially if it’s if you’ve never been in front of a camera or mic, you know, it’s it’s definitely a weird thing.

Sidney Jackson 50:08
Right? With that it’s, um, mindset to Yeah, I think Christian, when we brought her on, she was like, Yeah, I’ve never been like on a podcast or in front of, or we all have meant. But it’s pretty much a conversation, which allows it to be a lot easier. You’re not talking directly into the camera, because it’s super intimidating. But now we’re able to look into the camera, or at least I am, and feel somewhat comfortable. If I have someone here to kind of talk to me about it, right? Because it’s more so conversation. Whereas I think two or three weeks ago, when I wanted to do a solo, a solo episode, we skipped that one because I wasn’t able to add enough value or talk directly into the camera without talking to someone

Michael McCrary 50:57
well, so I mean, I just had this thought I’m, I think part of the reason that people like podcasts, at least in my opinion, is because they like to feel like they’re part of a conversation. And that’s a figurative and literal way. Like for me, I like to listen to podcasts, when I’m trying to focus because it makes me feel like, it’s like I have to trick my brain into focusing by making it almost be distracted by something else. That’s like, I have to be like, I have to make my brain be like, Okay, here’s this thing, that I’m going to be able to have to actively zone out so I can focus on this so i That’s how I do it. But again, it’s it’s for me, it’s like this, it’s like a like a sense of community. Like you’re not there for sure. But like this, it’s like you’re just listening out these people talking about stuff. And you know, that’s why like, you hear podcasts, maybe not aren’t good because the host have no chemistry, you know, they’re they’re not bouncing things off each other. And that, you know, it’s again, it’s supposed to flow a conversation. Yeah. So I think single single I honestly think it’s, I think it’s a lot harder to do a single person podcast, just in theory, because so much I think of what defines podcasts is is lost. Yeah, with the presence of only one person, you know what I mean?

Sidney Jackson 52:14
Yeah, it is definitely. Because what the pack has it’s it’s complex as far as like the functionality of it, because just like what a podcast traditional sense you have on like the conversation Oh, but you also have, I think we did. Or we did a event marketing and brand new your business for entre network. And that was also conversational. But with the educational side of it, um, you also want to balance the education and with that, but I think even dad, having someone else on there where you can still bounce those different ideas helps out a lot. As far as the quality of the content and the diversity of it. He straight you need a straight man and being a straight woman.

Michael McCrary 53:03
Yeah, I think a lot of the few don’t listen to a whole lot of podcasts. Mm hmm. The few I do it’s usually like they have the one person who’s like, kind of leads the leads the narrative of the episode and then every now and then, you know, they pause and they all have their their banter and then they kind of keep going, you know.

Sidney Jackson 53:20
This episode is sponsored by project brand reconstruction of your business owner looking to grow your business and 2022. But you’re not truly satisfied with your website and social media content to do a big push and help your business generate leads. Well, you’re in luck. Revisit Marketing Group has created Project brand reconstruction to help you redesign your website, and social media to be more consistent, and on brand which will allow you to generate more revenue. To learn more about Project brand reconstruction and join our waiting list, visit our website at WWW dot revision mg.com backslash brand reconstruction. Thank you guys for coming back. We took a short break to make sure that the cameras were still rolling, we’re using 64 gigabyte SD cards. The GH five allows us to have dual memory or dual slots. So once the 64 is up, it pushes directly to the other one. But GH four. It doesn’t allow for that. So we had to make sure that that one is still good. And we got a good 30 minutes on that one. But yeah, back into it. The overall process and us learning a lot from just overall podcast, talking about the video production side of it. We haven’t gotten into the show notes, but I do want to talk about that. And also give a nice shout out but insight into another tool that we use. So we use transcription or texts. So transcribed that texts, the audio texts in Premiere Pro For like the captions recently posted and stuff on the young creative podcasts from Episode Six through 12, where we have to social media and then you just transcribe, the big thing with that is trying to stay on brand. So we have a brand font, that we was able to import into Premiere Pro, important to Canva, Photoshop after effects to make sure that we have that consistency across the different podcast. And that’s super important. Because you want it to look consistent, whether that be on a photo, or you’re doing a quick edits on Canva, or something more events and After Effects, you want to make sure that you have that brand consistency. And Mikayla did an incredible job but in terms of making sure that it was on brand, or coming up with a brand, a brand assets. She came up with some super complex designs initially, I was like, Yo, cuz I was thinking about the video production workflow.

Mikayla Anderson 56:05
I wasn’t. So I was just thinking like social media, I was like Bing, bang, like,

Sidney Jackson 56:12
yeah, it’s definitely not until you bring it into After Effects and try to create motion graphics and stay on brand with it is fun, fun, it takes a different skill set. And for me, I’m I love it, but it’s just too time consuming to learn so much about it, I can definitely get lost in it. And I do get lost in it sometimes. But, um, it goes back to value or time allocation. So I have the focus on a lot of other stuff. So yeah, it’s but yeah, the show notes. So after, after Michael does like the actual video or audio, he goes head and put it on, um, what is it trying to script?

Mikayla Anderson 57:04
The one without the commercial folder? Or is it the one with the commercial?

Sidney Jackson 57:08
So it’s the one with the commercials. So we’re talking about otter, Otter, so yeah, gotcha. Okay, so we have, um, we do it in both right? So we transcribe the entire video after we do all of the edits. So we can quickly go through and also benefit from the social media templates having the captions on that time brand. But we also do it in Alder, which allows us to or allows Christian to go about looking at the what’s been said in there. And it’s a really awesome program. Which one of you guys have more experience with it?

Michael McCrary 57:48
Yeah, all I know is I upload stuff to it and and anchor I didn’t mentioned anchor. Oh, yeah. Anchor. That’s, that’s what we because anchors anchors for Spotify? Or is it for Apple Music to

Mikayla Anderson 57:57
Spotify its own primarily by Spotify. Um,

Michael McCrary 58:02
I think it is, I think it’s like actually just by Spotify. Like I think it Spotify is like their own native thing. Right.

Sidney Jackson 58:08
And that allows for us to so we upload audio there on the show notes and the photos and stuff like that. And then it shoots over to Spotify and Apple,

Mikayla Anderson 58:18
it’s basically like Spotify for podcasters. And their podcasting platform is anchor and so anchor when you create a podcast on Spotify spits out what’s called an RSS feed. So I’m an RSS feed is essentially a way to speak across different channels of there’s a new episode of this podcast without publishing it everywhere, which saves so much time whoever created RSS feeds, you are a godsend. Um, but yeah, that’s it explained very, very shortly briefly in the simplest way possible.

Sidney Jackson 59:02
And with that, RSS feeds going into the technical stuff and Zapier. Dad. So Zapier allows us to talk to different API’s. And I think our ES fees are somewhat similar because it allows you to post on one platform and then it disseminates to these other ones or shoots the information there. So with the Zapier and API’s, it allows us to look at one system if something happens in there, you can have the ability to shoot it directly to different ones. So I’ve seen a parallel there, but I digress. Um, and then, yeah,

Mikayla Anderson 59:40
yeah, so that’s anchor, um, but going back to otter and show notes, so Michael uploads the final audio clip, to otter, which then essentially uploads to this program. Otters amazing otters. Great it talks When it transcribes the audio, it gives you the most popular words at the top. And so it can be, it helps me a lot because it helps me disseminate if it’s not like named yet like, Okay, what episode is this? So if it’s just it is a really like popular word, okay, and it was Justin’s episode. And then from there you can also it’s like the audio tracks that Michael was talking about, like the different layers. It just like, basically, it’s just like, Okay, there’s speaker, one, two, and three. And then you can go in a name those from Sydney to Michael and Michaela. So, for this otter upload, it’ll be three speakers. And then you can go ahead and verify those, you can highlight things for social media snippets or captions. And it helps so much with shownotes. Just because you can either, depending on what time frame you have on you can listen to it, and it go ahead. Isn’t it does like the Kindle reading, you know how like follows along like an audiobook. Otherwise, you can go ahead and basically just like, read it, and find those specific things and show notes is super hard, because you need to stay consistent with the timestamps, because with Spotify and different platforms, a lot of things I also realize, with researching podcasts is that not everybody’s gonna sit down and listen to the full episode. So if I was super interested in this one part of the episode, but I only have like 10 minutes to listen to it, or whatever it might be. I can go ahead and go through the show notes. Click that specific time stamp, and it brings me straight to that part in the conversation. Yeah, so that’s basically the benefits of Otter.

Sidney Jackson 1:02:20
Yeah, it’s super incredible. I think the key word for this one is going to be podcast.

Mikayla Anderson 1:02:29
Like me, I’m pro

Sidney Jackson 1:02:31
Premiere Pro up from your pro. And what that it allows for us to create those show notes and push that to anchor, which does push it out to the other ones. And then yeah, we also use some of it, or we have experimented with it from meetings. So if we have like a meeting, and we don’t want to take super detailed notes, and I’m forgetful, so I know that I’m forget. And we just record it without her and then transcribes that audio. And then from there specifically, like with website designs, and people talking about their business, we can multi purpose that and then clean it up a little bit and put it on to the individual pages on a website. Also for like client creative sessions, and things like that is definitely a good resource that we haven’t utilized a lot. But it’s super practical, especially like us developing standard operating procedures. I love to show. So we’re getting in a spirit of like recording videos, and then audio with that explained and stuff. So you’d benefit from that visual and audio aid, but then been able to transcribe it and then produce an SOP document. So it is just incredible. But yeah, show notes. So Christian is the one who does the show notes now. And Mikayla is really just making sure that we’re staying on brand. And then quality assurance approval of different topics and stuff like that. And yeah, it is definitely a lot of a lot within overall workflow. But the marketing side of it. So we always share resources with the people who come on podcast. So with that, once we produced a lot, we take photos with the camera. So if we have does, we go ahead and add it to the Google Drive. So for our clients and then for pretty much everything Google Drive is the foundation for like file storage, if it’s not video, like the route video. That’s the foundation for like data storage and we organized it and permissions and stuff like that. But we send that Google Drive link to A guest that has that has, like the photos, the creative graphics. So questions in any pretty much anything else that’s applicable to that episode? We share that with the interviewee. And yeah, don’t miss anything for

Mikayla Anderson 1:05:24
them outside of that folder, we organize it again ourselves. So specific audio tracks, headshots, when we need those for specifically, most likely entre network, otherwise, it’s like lifestyle shots, whatever. Um, and then trying to think, Am I missing anything?

Sidney Jackson 1:05:44
I don’t think so.

1:05:47
Yeah, that’s it.

Sidney Jackson 1:05:48
Yeah, it’s four o’clock. And we’re kind of fried. Yeah, this episode is the final one for the season. And we just wanted to kind of give you guys insight into the overall process for podcasting. From Oh, from a marketing standpoint, we share all of this information or all of these social media snippets to interviewees. But we also use it for ourselves, right. So we have, so from a marketing standpoint, for both podcasts, we know that we have different demographics. So one is more so geared towards the younger generation, and then providing value to that community. And then the other one is more so business owners and entrepreneurs and startup businesses that want to hear different stories about entrepreneurship, or benefit from practical knowledge and tips on marketing, branding and technology. So action network’s target audiences, specifically LinkedIn, LinkedIn, short form video content. And then we also have a Facebook page. We don’t have Instagram, I don’t believe we do. Well, yeah, we do have Instagram. And then for young creative, we have Instagram, which is going to be the primary primary one. And then we have Facebook. And those are the two primary social media channels and outlets for that. And with that, it’s all about the target audience, hopefully,

Mikayla Anderson 1:07:17
tick tock coming next season. Tick tock. I’m so excited anyways.

Sidney Jackson 1:07:24
But it’s all about the target audience and where they are, as far as what’s the approach? Where do you post these snippets at? And then of course, me, for entre network. I use it for like personal branding. So some snippets, I post on my personal LinkedIn, just to build a community around just entrepreneurship and make connections with different people and allow them to well connect with me, so I can learn as much as possible. And, yeah, so.

Mikayla Anderson 1:07:57
And then from there, like all the guests that we have on there, hopefully share our posts or a copy of our posts to their social media, which then drives more traffic to us. Yeah, yeah, that’s the ideal plan. But

Sidney Jackson 1:08:14
indeed, yeah, and what the podcast or any podcast, when I said, you have a big budget for marketing, it’s slow building, which is long form. And we didn’t get into SEO for transcriptions. You can benefit from search engine optimization, if you add this content to your, to your website. So search engine optimization, helps you in a search engine as it sounds, but you can get someone or you can get us to actually clean up the raw audio transcript and create it or make it into a blog post where it’s talking about a specific topic. So if you’re not a writer, like I’m not, you have the ability to just talk. You can record it pretty much anywhere. And then transcribe that into a blog post, because a lot of business owners or a lot of well, a lot of people, a lot of industry experts, so CPAs accountants who else is something engineers and pretty much anybody have industry knowledge that they can talk about in a storytelling way or practical way. And then from that, you can go ahead and create a blog post because I think we all have something to talk about. And for like automation and some tips and tricks that we use for like Zapier and CRMs, and then website and and some of the tools that we use for that. We can talk about it a lot, but writing about it is a little bit different. It’s more time consuming. Michael likes it. More than Anyone else on a team. So he may prefer to do the writing instead of the podcast and then transcribing it, whereas I prefer to talk about it and then transcribe it and clean up the audio, but clean up the transcription. But anyway, blog posts, it’s so many different ways you can multi purpose, just a podcast overall, especially if it’s a video podcast. But hopefully, this episode serves as a way to give you guys insight into what it’s like to have to weekly podcast, and some of the struggles that we went through to hopefully allow you not to repeat it. And if you guys have any questions get at us. Of course, we’re super passionate about it. And we have experience with it. And yeah, if you have any questions, let us know. And most likely will start producing podcasts for other people. Because we have kind of

Mikayla Anderson 1:11:05
sensitive knowledge now,

Sidney Jackson 1:11:07
after one season, and then after season two is going to be a lot more than that. And efficiency is gonna increase dramatically. So we’re super excited for to start Season Two. For both, and yeah,

Mikayla Anderson 1:11:21
so before we go, I want to ask both of you, what was your favorite moment in season one,

Sidney Jackson 1:11:29
and Season One, mine have to be I want to say the second and the last episodes, I think the second one is the one with Drayden. Because he talked so much about just his love for Shreveport and trying to push the city forward. And then as see him just kind of light up as he talked about just the city of Shreveport. And we always hear it when he comes in office. He’s like Shreveport, Shreveport, Shreveport and what he’s doing and exactly been involved, it’s really good to feed off of that energy. So I think that was a really incredible moment, and then the one with Aisha, so Aisha is simply incredible. She talked about a lot on this podcast, but I have some really good questions. And she responded incredibly well. And it was really good to see that side of her and see her in person and engage in that way. And then we had some phenomenal guests throughout. But I think those to speak to me the most because I was able to see my progression as far as like the questions that I was able to act, because Jordan was the first guest and then I show us the last guest. And throughout that period, I have been able to better communicate with people that I know like and trust. And then people that I don’t know. So this has allowed me to come out of my shell a little bit more and then the technical side of it. Gee Whiz. It’s so many small pieces where it’s like a headache or it’s frustration specifically for like the videos and learning all this stuff with audio and stuff like that. But after you get it it’s a lot of gratitude or a lot of gratitude that I had on once I figured it out, or I found an easier way to do something. And I’m like what, why did not think of this before but then it’s like, well, I am so in love with the overall process of banging my head on the table not really banging your head on the table and trying to get this right to being able to do it and then do it with ease and then feeling good about talking about it. And hopefully helping other people not go through that by sharing knowledge and practical tips. Which comes full circle into what otter network is.

Michael McCrary 1:14:08
Yeah I don’t know. I don’t even know if I can remember that far back. I don’t know if my brain is that

Mikayla Anderson 1:14:21
our first episode we are first episodes that we published were September 23.

Sidney Jackson 1:14:29
September

Michael McCrary 1:14:29
Yeah, that would be right about the time when my brain starts digging a little

Sidney Jackson 1:14:34
my brain is bad. I’m a week late out. But yeah, it’s yeah, it’s a really it’s a lot of good moments. Because just saying Michael, just light up, add some of the smaller things right. Or just learning something new and it’s like, it makes it so much easier even though it saves like 510 seconds. Just Having that and then being able to do it, it adds a lot of value to us as individuals. And then, of course, the efficiency on the downside of video production and audio. Because I think, for the first one or two episodes, Miko went through like audition. And he he went through like the wavelengths and tried to normalize it manually. Yeah, it took some time, right?

Michael McCrary 1:15:32
doable, but it’s hard. It’s hard, for sure.

Sidney Jackson 1:15:34
Yeah. And I came back. And I was like, what, because I didn’t know how to do it either. But I was like, it’s got to be a better way. And then we found out how to normalize the audio, which makes it sound. It makes it sound like this, where it’s, if you have those quiet points where someone is talking quiet, versus someone who’s talking a little bit louder, it pulls up the quiet voices and normalize it into like negative three be. So it’s no spikes or no valleys in audio. That’s not the right terminology. But yeah, my tears, Mikayla.

Mikayla Anderson 1:16:17
I think this is like, one of my first official times doing project management. And I think I say, to Sydney at least 20 times a week. This is hard. Like, this is really hard. And I will not stop saying it. Because with, the more stuff that comes, hopefully, the easier it gets, or the things that I’m saying now as hard, get easier. Um, so I guess I would have to say like my first, or like, my nicest, greatest moment of season one was just being able to stick to it. Like having all like all of us being able to see the commitment straight through, even when it got stuck crazy. Like, there was a couple points in times where we were all just looking at each other, like,

Sidney Jackson 1:17:22
are we gonna shoot this week? Yeah, I’m scheduled out we got him scheduled.

Mikayla Anderson 1:17:27
Yeah. I don’t want to shoot this week, or like this, like, I don’t know, if I’m gonna be able to finish this in time, or bla bla, bla, bla bla. And even if we didn’t finish it, in the ideal time, we never like you guys never saw that. Because we always had one pushing out each week. And it’s crazy, because watching other people is not something I’m used to, like, I’m just so like, centered focus, like, Okay, this is I’m going to focus on me do my thing, get my test on. And then moving that to like, making sure that all the parts are moving at the right speed, and everybody has their own parts is hard. So

Sidney Jackson 1:18:19
yeah, it’s, it’s definitely hard because for us, it’s like, it’s so much work to do. Um, how do you actually push out or disseminate different test items, because it’s like, you have so much in front of you to the point where it’s like, okay, I need to get these done my test items. But for me, growing as an individual, and then a business owner, I had so much on my own plate where it’s like, I have to give it to someone else. And then I have to provide enough guidance to give it to somewhere, someone else and then trust that they asked the right questions. But it’s like, you have to create the work for yourself, you have to do the work. And you also have to create the work for your team, and then provide feedback, and then allowing Makayla to come into that position of project management, and leadership. And then everything else that comes with it, to conversations to late nights, it’s like the tears laughs It’s like, this is a lot. And you have to be strong, and you have to carry it. But we’re always preaching constant improvement, because it’s always constant improvement. It’s not a bad thing. If we don’t get it right. We just provide feedback. Repeat, try again, because that’s all we can hope for as individuals. So she comes to me and she’s like, well, we focus high level and talk about strategy. And like, yesterday, I think we talked about like season two, and my vision for entre network. And I’m talking about like planning out all of the episodes and then plug in additional plug in guests into it after the fact fact instead and everything else that comes with it once you start writing things down to really see what additional tasks items and like, Okay, we need to do another brand kit for this. And then we need to do these graphics and then automate the process of videos that are Yeah, it’s a lot. But that insight allows for it to be a lot easier with project management. But the process of building it is just like, Ooh, I got I got this other project that I have to work on. But Mikayla is taking it with grace. It is definitely a lot of tough periods. But it’s constant improvement. Yeah. And she’s vocal about saying, Hey, this is tough. And I’m always like, hey, what you need, how can I support? Or do you want me to interject? And she’s like, No, no, it’s like, yeah, you have to sometimes struggle through things to learn and get those experiences. Even like, throwing, like video production at Michael, or throwing some of the graphic design work at Christian. It’s like, we’re not comfortable doing it. But you do it long enough. It’s like, okay, this not as bad as bad as it seems. I think like, three episodes ago for Christian

Mikayla Anderson 1:21:21
was their first time hosting.

Sidney Jackson 1:21:23
Yeah, it was her first time hosting. And Kayla is project manager. She was like, hey, I need you to host this one was Sydney. It was very last minute, super last minute, I think 20 minutes to prep. And she was like, she didn’t express it. Like vocally. But she was like our, but that episode, once we got into it, it just flowed naturally. I mean, what it was a really good episodes really good. And Dee and she’s

Michael McCrary 1:21:51
about to be out of time on on the on one of them. I just want I didn’t want to interact, I just watch on it. No, no,

Sidney Jackson 1:21:57
thank you for that. Um, but with that, she was able to get comfortable. Because it’s uncomfortable, right? So we have those periods and work and in life where it’s just a super duper uncomfortable position. But we all learn from it. Hopefully, we have the capacity to push back those emotions. And that fear and do it and then just learn from it. Because I’m finding nothing is as bad as it seems. Even if it seems super bad. Everything is good or still 11 So

Mikayla Anderson 1:22:35
you woke up today? Mm hmm. Yeah. food on your table?

Sidney Jackson 1:22:38
got coffee got? Yeah, yeah, everything is good.

Mikayla Anderson 1:22:43
Yeah, has an overthinker. That’s all I’m gonna say is Yeah,

Sidney Jackson 1:22:48
yeah. Yeah, I don’t think about anything. Oh, God.

Mikayla Anderson 1:22:54
That’s good hearing from our founder, thank you so much for joining us on

Sidney Jackson 1:22:59
the network. But truly, this is the team and then Christian, incredible team, hard work and just constant improvement, transparency, and results. So thank you so much for coming to the entre network podcast. We’ll see you guys in a few weeks. 2022. And we’ll give you guys additional insight into how we plan for Caesars and do a blooper reel, and then delete all of the raw data, delete all of the raw data from season one. So yeah, thank you guys so much for coming on.

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