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We had the pleasure of speaking with Mikayla Anderson, Website and Graphic Designer of Revision Marketing Group.
In this episode of EntreNetwork we cover several key topics including:
· Beginning with Social Media
· Backlinks and listing your Website on other Sources
· SEO and Keywords
· Analytics and Insights
· Paid Advertising with Website Links
· Blogging and Features
· Different Audiences appeal to Different Content
· Internal Links and Direction through out Your Website
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Connect with her on LinkedIn: https://www.linkedin.com/in/mikayla-anderson1/
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Team RMG 00:00
Welcome to entre network brought to you by revisione Marketing Group. This podcast is meant to serve as an entrepreneurial knowledge base of wisdom and practical tips and marketing, branding and technology to help grow your business effectively.
Sidney Jackson 00:17
So, welcome to The Art network podcast. Thank you so much for coming on. We’ll talk about website design, and just some tips and tricks on how you can push traffic to your website in a free way. And also, we’ll probably touch on paid but we’ll stick to free. But before we get into all of that, just kind of introduce yourself who is Makayla?
Mikayla Anderson 00:39
Oh gosh, who is she? I don’t even know. Um, okay, so my name is Michaela Anderson. I am 22 years old. I’m originally from St. Francis, Minnesota. She’s about an hour out of the Twin Cities. Went to college in North Dakota. met my now husband Trevor, who works at Barksdale Air Force Base, hence why I’m in Louisiana right now. Yep. Louise. And, yeah, beautiful mother of Charlie. And that’s it. For now? Oh, my gosh, no, no, no. of Charlie.
Sidney Jackson 01:19
Yeah. So with that, how did you get into website design?
Mikayla Anderson 01:24
Wow. Okay, so this is a story. Um, so I got into website design, because my professor assigned me I project to do a active community service for the community, obviously. And what I did, it was hard because COVID was happening, right. And so it was like one of my last projects for my senior capstone class. And I was like, Okay, what is going to be the easiest way to get out of this. And so what I did was, I made a website for my friend who does film and that way he can share his stuff that he does with the community. So it’s kind of like a playoff. But with that, I was able to create his website, and he got in contact with a couple other of his friends who were looking for websites kind of went into a whole thing of me just being naturally okay with it, I guess. I loved being able to just go in and dive right into it and just free flow my creativity, and people loved it. So that’s about it. And then I came to Shreveport applied to a website designer job. And this was after I’ve made like, three websites in my entire life. And Sydney was like, okay, yeah. So that was a very interesting time of my life. But we’re here and probably like, 30 websites under my belt by now.
Sidney Jackson 03:11
Yeah, so it’s been a lot is yes. Super aggressive within the last nine months. Christ. Um, yeah, so we have done a lot of websites. And it’s been a lot of constant improvement, and learning. So for me, my experience with just like website design, or development comes from it comes from school. So when I first build a website, or was like the liaison for a website, it was in NACADA, Louisiana where I went to school for computer information systems. So it is incredible woman named Jan is Bolton, she acquired this other business. She was a real estate broker. And I was in charge of coming up with the website or interface and with the company that produced a website. So it was this big conglomerate, website designer kind of thing, where they specialized in real estate websites. So I was in charge of the overall technical piece. So it was mostly just kind of like plug and play, already had the systems we had to figure out the DNS records and how to map a domain over there and stuff like that. All technical talk over here, extremely technical stuff. But that’s, that’s how I got into website design. And then I tested my hand and just website development in design. And then I hired you because I sucked at it. Yeah, but with that, I was able to come up with different okay designs. For me, I’m more so focused on the functionality of it. As you know, but in the technical side of it, so yeah, yeah,
Mikayla Anderson 05:05
it’s a lot and me and send me I don’t want to say we bump heads, but I’m like, Oh, this would be a really cool design he’s like, but is it fun? And so it’s always a good balance, because I think a lot of my creativity is all over the place. And I’d be like, Oh, is this blob, but like realistically as possible?
Sidney Jackson 05:28
Yes. Yeah. So most times is super possible within a certain program. Yeah. So once you get into like, super complex websites, as far as design wise, it’s extremely hard to duplicate that on social media. So we preach like brand consistency. So it has to be somewhat simple, where we can duplicate it on social. And then once we get into like video production, we can take some of those elements and make everything consistent across the overall brand. Once you get into a complicated designs on social media, and you hand it off to me, and you say, Hey, can we do a graphic? Or website? Well, not a website, video production? That has these elements? I’m gonna look like your Yeah, because I’m just not at that level yet. But
Mikayla Anderson 06:21
no, yeah, you are at the skill level, it’s just time. It’s time. So that’s the biggest thing like, as far as like, the tools and resources you use, that’s the biggest thing that I’ve learned at revision is, you can spend four hours looking at one page, and perfecting it to what you want it to be. But realistically, is this what the clients gonna want? And I’ve learned my lesson, you have time. So
Sidney Jackson 06:51
it’s always a balance, though, right? Because you have the expertise of what’s going to actually convert as a website. And then the client has expertise and understanding their target audience, but not specifically selling to them on a website. Right. So it’s somewhat of a clash at times. But I think we have found a good balance of trade offs.
Mikayla Anderson 07:17
So yeah, yeah, for sure.
Sidney Jackson 07:20
So, questions, so this one is going to be more so about websites and how you can push traffic to your website, in an organic way. So what is one of the biggest ways to push traffic to a website?
Mikayla Anderson 07:35
Yeah, so as far as like, the first beginning stats of you getting a website, like you can make a beautiful website, it can be super functional, like people can book appointments on there, they can contact you all these different things. And it can be amazing, right? But the biggest thing is, is people don’t understand the commitment you need to put into pushing traffic to the website, because otherwise it’s just sitting there and you’re not getting any enquiries or you’re not getting any like traction on it. And so the first and easiest thing I would say, but also is like pretty dense is going to be the social media. And so making sure that like in your bio on Instagram, you have your website linked there on Facebook, the same thing. And then I also recommend with like, Google My Business that you have that there too.
Sidney Jackson 08:36
Yeah, funny story there. Actually, I’m changing or rebrand. And that yes, I made on LinkedIn. Um, it’s something different. It’s not gonna be Google My Business. I don’t know what it is, though.
Mikayla Anderson 08:46
Interesting. It is gonna be very weird. Is it gonna have like different functionalities?
Sidney Jackson 08:51
I’m not sure just seen a high level headline but yeah, so social media is a really big one. And even with like the social media posts, of course, you have like the bio and everything but social media posts, of course, you want to have some kind of call to actions, not hopefully not on every single post, but um, on those ones that you want to push. You can push those people to the website.
Mikayla Anderson 09:21
Exactly. And like that also goes back to like personal branding, too. Because it’s personal branding as a brand. You want to make sure that you’re still like, creating that audience and making sure that you’re talking to them and benefiting that community. But you don’t want to be like schedule a consultation schedule a consultation like every single post because then they’re just gonna see you as super salesy like that you just want to have people give you money and all these different things. So, balancing it with either like different humor. Like showcasing a different teammate on your team, or even like sharing a local company that does the same thing as you just being like, Oh, this just opened down the street. Like we said, we did this for them or yeah,
Sidney Jackson 10:16
yes. So with that we are probably touching on some of the marketing and branding language that we use, like on the one, not the podcast, but on some of our events that we do. And with that, yeah, so touching on it briefly, for social media, it’s super important to understand that you have overall funnel. So the people when you’re trying to sell like, hey, schedule a consultation, that’s more bottom of the funnel. So a lot of people are not going to be on that stage, right. So a lot of people are going to be more so in awareness stage. So that kind of content is different. It’s not so much as salesy, it’s, Hey, this is what we provide, or, Hey, our brand pretty much exists. So for revision, it’s like, Hey, did you know this happened, or hey, we have a team takeover highlight. So people can see our face understand what services we provide. So once they are into the buying stage, or they’re into already have a budget for like just marketing or branding, then they know that we exist, and then right the bottom of the funnel, the conversions, and hey, schedule, a consultation is more applicable to that specific person. So I understand that is super important. But the the second one, for getting more traffic to your website is something called backlinks. So this is what is not technical, but it fits into SEO strategy. So search engine optimization, so gaining backlinks to help with SEO and boost authority with Google and rank higher in the search engines, which is SEO. Right. So with backlinks, it’s important to get different backlinks on your website or to your website. So a backlink is basically so for revision Marketing Group, we talked to K SLA, which is a local rally, a local news station. So with that, they create a post on our website. And they do a backlink, which is a link back to revision marketing group. So the more of those that you have, the more traffic hopefully that you’ll be able to get from people or that people that goes to that website. And I click on a link and go back.
Mikayla Anderson 12:37
Yeah, yeah, it sounds technical, but it really is. Because the biggest thing is, is when people have me do their websites, they’re always like, how, like they say, SEO, but I don’t think they understand what SEO is really, because SEO to put it simply is your ranking Google and making sure that like it’s optimized to what this search person is looking for. Yes, specific keywords? Yeah. So marketing, branding, technology, website, design, all that stuff,
Sidney Jackson 13:16
which are extremely competitive keywords. Yes. Very, very. So for us to try to rank for those specific keywords across the United States, it’s going to be tough. So with that, just gone into SEO, it would probably be better for us to rank for something like marketing companies and Shreveport, that specific somewhat longtail keyword where someone searches it in Shreveport, and hopefully we rank first. But what that it’s the overall strategy to actually do that, right? Do you have to dress up the website and have those keywords embedded within that? And also have the titles to the applicable keyword? And, yeah, yeah,
Mikayla Anderson 14:02
it’s all technical. But it’s going back to backlinks, like making sure that let’s say you do like a paid advertising campaign to get people to sign up for your services or purchase in a different thing on your website. You want to make sure it’s always, always always please link to your website, because if it’s linked to your YouTube, a specific Facebook posts, there isn’t going to be a lot of analytics that you’re going to be able to grab from to see that like, Okay, what pages did they How long were they on the page? What pages did they click on after? And did they actually convert? Like, did they book a service with me? And so you’ll also be able to see the success rate within like your analytics tools that you have on your website, which is like a whole different thing.
Sidney Jackson 14:57
Yes, it is. Hey, wait, analytics, of course, I am the analytics guy, because I just love the numbers and the overall conversion events. So with that, it’s important to push traffic to the website as much as possible. Because one, you can track those people. So if they go to the website, and you have the analytical tools, such as Facebook pixel, and then Google Analytics, you can retarget these people, if you have a paid advertising campaign, you can retarget people who visited the homepage or the Contact page, or they visit to visited the Contact page, but they didn’t convert to contact, where they didn’t like fill out the form or something like that you can retarget those people on these different platforms, which is crucial. You can do this also inside of Facebook, and some of the pages on YouTube, but your website is going to give you a lot Meishan. But Facebook, along with all of the other social media platforms do as well. But it’s important to try to consolidate as much as possible. And that should be the website, which leads us into the next one. Um, which is going to be more so talking about the overall paid advertising campaign. So this is something that we’ll touch on briefly, because it’s not a strategy for everybody. But if you’re looking to get
Mikayla Anderson 16:33
a lot of traffic and a very short amount of time,
Sidney Jackson 16:36
correct, you can do paid advertising. So that can be on Facebook, that can be on LinkedIn, pretty much any platform you choose, as long as you understand overall target audience and where they kind of propagate. And then you can push that traffic to your website, but be strategic about it. So you have something called Search, well search ads, which is on Google, this is going to be probably the most expensive, where you pay upwards of 510 $15 per click, that’s not an actual conversion, that’s paying per click to go to your website. And with that, you have to be strategic because you have high intent people. So say, for instance, you have a plumber, and a plumber. So let’s say me, I’m, I just bust a pipe in my house or something like that, and I’m looking for a plumber. So it’s like, hey, emergency, I search for services that can come out same day, because that’s the most important thing, I have a specific pain point, and I need somebody to come out as soon as possible. So that is extremely high intent. Um, so we talked about the overall funnel, so I am at the bottom of the funnel, I don’t care about the awareness stage or the consideration stage, I have a specific pain point that I need. Yes, Mitt. So if a local plumber is done search, search ads for those specific keywords, and I see it, and it appeals to me and my specific situation, I’ll click on it, probably give them a call, and then pay for that service. So they may pay 2030 $35 per click for that. Because on a back end of it, they can make two or three times that way, hopefully a lot more than that. You get to a point where you pay to play in a sense, but it does have a return on investment. If you do it strategically. With display ads on Google anyway, it’s more, it’s different. It’s these people are not actively looking for a specific service, right. But they may have interest in something. So say for instance, I looked at a plumbing service or something like that, because I anticipate needing it or I’m building a house and I’m looking for a plumber contractor or something like that. I’m gonna do some research. I’m not in the buying stage yet. But um, if I go to someone’s website, then they can retarget me with display ads, which pop up or Google? Yeah, yeah, pops up pretty much everywhere. But when you go to different websites outside of the social media ones, most times it’s like Google ads, which is called AdSense. AdSense.
Mikayla Anderson 19:36
Yeah. So when you see Facebook displaying, like if I’m looking for a new phone case, and I see phone cases all over my Facebook page, that’s because of AdSense because
Sidney Jackson 19:48
well would wait one more time. Well with that one is that’s the internal Facebook, Facebook ads. Yeah, because they have a platform and they outside of like LinkedIn and outside of Facebook, you have Google. Yeah, pretty much just Google as the big player. So say, for instance, if we got enough traffic to our website, we wouldn’t be able to place a what we can now, but it wouldn’t make sense because we wouldn’t get any money from it, because we don’t have enough traffic. But if we place the AdSense embed code on there, they would be able to display different ads. And people pay from that from specifically the Google network. Um, but yeah, so it’s extremely dense information. But
Mikayla Anderson 20:44
yeah, it’s definitely pay per play, though. Like.
Sidney Jackson 20:51
Yeah, yeah. So Mikayla, she, yeah, she doesn’t like pay for play. But it’s an important business strategy, especially if you’re just starting up, and you need as much awareness as you can, and you have money to invest. And then you have some kind of horizon to see return on investment, because you have to test and test and test and then reconfigure. So it pays off in the long run, not necessarily the short run. Yeah, so the next one is guest blogging,
Mikayla Anderson 21:27
Sidney Jackson 21:28
yet, so which one first,
Mikayla Anderson 21:31
so I guess they kind of go hand in hand, though. Because with these, the biggest thing is, is when you have a website, you want to make sure that you have enough content on the page that Google reads it as, like it’s not spam. And they also can see those keywords. And they can also see like, okay, Shreveport, website designers paid ads, XYZ, and, of course, boosting your SEO. But with content, it also helps you because if I, like in any situation was looking for a plumber. And if it’s something super specific, I’m actually going through a situation right now, with plumbing, where, if I’m looking for somebody who needs to put locks on my outdoor faucets, which I am, I want to see that on your website that you offer that. And if you have that on your website, that’s amazing because I am one step closer to consideration and going through the bottom of the funnel, because otherwise, I would have to call you or email you, and then you don’t pick up or don’t respond like I’m already at the next person at that point. And so that also goes hand in hand with like the guest blogging, because so guest blogging is very interesting, because, let’s say for us, we have someone do a blog on our website, who’s pretty well known in Shreveport, and they write a blog on our website. And so let’s say, somebody that’s really well known entry for
Sidney Jackson 23:23
ABC, ABC. So yeah, ABC has a super big audience, and they do a guest blog on our website. And then from their audience, people come to our website for traffic, right, and we get that traffic, which allows us to do like upsells or retarget those people or have a call to action at the bottom, like, hey, download this free downloadable, that relates to this topic that the guest blog post is about, and it adds more value, which then puts them into our overall funnel, and shoots them off to the email marketing campaign where we nurture that relationship, give them insight into us, so on and so forth, and then all with the hopes to convert them. And if they don’t convert, well, hopefully,
Mikayla Anderson 24:10
they know someone
Sidney Jackson 24:14
they know someone who would write, but all of that is the overall marketing strategy. So that guest blogging, but the content strategy, um, that’s more so looking at the overall funnel too. So that’s the awareness stage and what content is can be pretty much anything and everything. So you can have content such as blogs. So that’s going to be one of the critical ones because of course with SEO, it allows you to rank higher especially if you have a strategic SEO strategy. So after that, if you have a blog, on your website, and people are going to it or you’re sharing it on social and people go to it, then you have the ability for people to read it, one. But at the bottom of the page, you can have a call to actions. And hey, fill out this newsletter or a scribe precisely
Mikayla Anderson 25:12
free consultation, and things like that.
Sidney Jackson 25:17
This episode is sponsored by project brand reconstruction, if you’re a business owner looking to grow your business in 2022, but you’re not truly satisfied with your website and social media content to do a big push and help your business generate leads, well, you’re in luck revision Marketing Group has created Project brand reconstruction to help you redesign your website, and social media to be more consistent, and on brand, which will allow you to generate more revenue. To learn more about Project brand reconstruction and join our waiting list. Visit our website at WWW dot revision mg.com backslash brand reconstruction. Yeah, so with that, if if a local plumber, or mostly probably like a national plumber or something like that, that had different offices within smaller cities, a strategy for them would be looking for specific identifiers that someone is in the process of purchasing a home. Right? So with that, they would create content or have a content strategy like, Hey, these are five big things that you need to look out for. When closing on a house. Yes, right. So from that, if Mikayla woulda seen that, and she’s like, Oh, I’m closing on a house, and then read it. And then she’s seen that, hey, you may need spec locks, or is that right? Faucet locks? Yep, yeah. Or, hey, you need to make sure you check underneath the sink to make sure that everything is tight. So once they turn on the water, this is one of the biggest things I don’t know. But this is one of the biggest things that new home owners just kind of go through, so on and so forth. So that’s brand awareness. Um, so she is she isn’t ready to convert, but they would be top of mind once she’s like, Oh, crap, I need somebody to call to fix this thing.
Mikayla Anderson 27:22
And then not only that, I may one, see them as a trustworthy source, because they’re giving me all this information that I never would have thought of and been like, Hey, that’s a really good point, like, XYZ. And then I might go through the thought process of like, I don’t have time to do that. Let me book a consultation. You said it’s free. Let’s, let’s see what your Yeah. Because I don’t have time to do that. My husband doesn’t have plumbing knowledge. I don’t have plumbing knowledge. Like, I don’t want to screw anything up. Like, let’s just book a consultation. Yep. And see what it all entails. And go from there. But yeah, it’s a lot. And the content is so important, because people can put something so good on the page. But realistically, people hate to read. And I’m so sorry to say that because it’s really true. And the biggest thing is, is you want to have bite sizable content, where somebody is really interested, it’s enough. But it’s not like they’re reading the entire Bible. And so, like you want to have the call to action. So if they are looking for more, you can provide that. So it’s not just like, Okay, I’m kind of left open handed, like now what kind of thing and making it super easy with like a button, or like simply entering your email and pressing enter, like, make it easy as pie for people. Otherwise, they’re just going to be like, Oh, that’s too much work and like,
Sidney Jackson 28:55
yeah, yes, and yes and no. So um, every target audience is different. So some people don’t like to read. But if you have a situation where you want to increase that barrier, I’m like, Hey, we don’t want the tire kickers. And we want people to invest it. So you can go ahead and do the long form content. And if they are invested in it, they’re knowledgeable, because the biggest thing is just providing value as much value as possible. So whatever medium that is, where there is a video, a podcast, blog posts, it doesn’t truly matter the length of it, unless you plan for SEO, which sometimes it does, because you have
Mikayla Anderson 29:37
so much so
Sidney Jackson 29:39
yeah, so that’s the process too, because with blog posts, sometimes you get all of the value, right? But it’s within it’s extremely long. blog, which is somewhat strategic. If you can find a blog post that doesn’t have like fluff and fluffy words, and then just get To the meat and potatoes, it probably wouldn’t be 2000 words, it would probably be 500. But you also have to play to the search engines in a sense. But it’s a good balance some way sometimes, sometimes, yes. So with that, it’s also important to have some kind of summary up top, and have your blog to be skimmable, especially if it’s extremely long form. And then a video recap. And that would be good too. Because people who are on the fly, you have that content to kind of be able to push
Mikayla Anderson 30:38
and share on your social media to link to your website. Yep. And
Sidney Jackson 30:43
link to actual blog, where if people are invested, and they want to read and slow down, and they can do all of that. And also with blogs, touching on just content. This is probably a episode by itself because content. Jeez, it’s so
Mikayla Anderson 31:02
so much content,
Sidney Jackson 31:04
but with um, blogs. If you’re not blogging, most likely, you should. Because start now, yeah, we we got into this, um, as far as like the strategic blogging and just jotting down different ideas, because what content, you have to get it out on paper, because that’s where like the video production comes in. That’s where as doing different marketing events, along with seminars and stuff like that, and even a podcast, you have to kind of jot down what you want to talk about. So with that, you can do that within like a blog easily. Or if you’re in a process of doing like a podcast, you can talk about it. And then from this content, you can create a blog because we use something called outer, which transcribes all of the content here. So if you don’t like to
Mikayla Anderson 32:00
write, talk, and then yeah, you
Sidney Jackson 32:03
can talk and then do that. And then you have that long form content. And you Well, this is long form, too. But you have that long form content that helps you and SEO, and then this audio would help us would Spotify and anchor, and then the video content will help us with social media along with YouTube, right? So you have all of this content that you can play off of and it can, it can be multi purpose and to write different things,
Mikayla Anderson 32:35
right. And then it also plays to like the different audiences though, too. Because if I’m someone who primarily likes to listen, and I’ll just play the video and like, do whatever I need to do, rather than sitting there and reading it. That’s very much me. Rather than Sydney. Are you more of a reader?
Sidney Jackson 32:55
Sometimes when it’s physical? Yeah. Okay, on this physical. Okay,
Mikayla Anderson 32:59
so, yeah, you have the different audiences where people either prefer to read blog posts over lunch, or while they’re doing different things, like during the work day, they listen to podcasts, different things like that. And it helps, yeah, a lot.
Sidney Jackson 33:19
Because I like long form content, or long form text content on LinkedIn a lot. Because they dive into one, it’s also a video, right? So they talk about everything within a video. But the text content is there, too. So most times, I’m looking at it. And I don’t want to hear people. But I can see them actually talking. And I can skim through the text content that summarizes the video. So that’s a really powerful way to well get me right. But everybody is different. So you want to kind of understand your target audience and see what approach you want to go with. Absolutely. Yeah, so this was incredible. Incredible.
Mikayla Anderson 34:07
One more, one more, one more, shoot internal links.
Sidney Jackson 34:13
That is correct. So internal linking. So this also plays into SEO, gives you somewhat of a boost on SEO and just depends on how many pages you have and how many links and if it’s, people are actually clicking on it. But internal linking, it’s pretty much internal linking.
Mikayla Anderson 34:35
To put it simply, if I’m on the homepage, it directs me to the Services page or the about page. If there’s like a little section that says learn more about me, you click it and that takes you to the about page of the same website. Yep. So
Sidney Jackson 34:49
yes. Yeah, so with that, it helps with SEO but it also provides value to the audience or to prospects that you’re going with right so if you have have a blog post, this would be kind of like a call to action. So you have internal links, like at the bottom that directs to different blog posts dynamically. But you also can have like a call to action. So if we were talking about this Five Ways to Increase Traffic to Your Website, and then we have a call to action at the bottom that shoots you off to our services page for social media management, or for website development, where you can learn more, it adds value to you, it adds value to us, because hopefully you convert into a client, right? Um, but yeah, it adds value. And if people are clicking it, and Google recognizes that and say, hey, people are staying on this page longer. They’re going through different and well, different web pages on this website. And it helps you rank higher in Google. Yeah, um, so
Mikayla Anderson 35:59
yeah. And so for example, right now, I’m working with somebody and she has like a total of 30 pages on her website. And it’s really, it was really hard for her because she had so much content, which is very rare mindI. She didn’t know how to organize it on the top level navigation bar. So home about services, because there were so many pages. And so if she, the biggest thing we found helpful for people was, if you go to her about page, it talks about the certain things that she does within her company. So keynote speaking, and then it goes into a call to action about signing up for her newsletter. And that is really helpful with her internal linking system, because it’s not all crowded at the top of the navigation bar. And it makes sense for the outside reader, like, Hey, I know how to navigate this website. And it’s not like I have no idea where to go when it’s done. Right. Yeah. When it’s done. Right. It feels supernatural. Like, you don’t want a call to action about who you like your story. Specifically on like, the blog, well, I shouldn’t say blog page, I would say like a service detail page. Like that doesn’t make sense. So you want to make sure that your your things are placed very strategically. So when somebody outside of your company comes, they won’t get confused on where to go. Yeah,
Sidney Jackson 37:45
so you have to play to the audience and where they are in their face, right. So for us, if you’re going to like the homepage, it’s probably because you’re just getting aware of us. So what that is probably content about us as a company somewhere, our clients and things like that, and then some of the services that we offer. With that, that’s more so top of the funnel. So you have the awareness, and chances are you was brought there by social media, or podcast or a YouTube link or video and stuff like that. But if you’re going to like the service page, that’s how your intent, so that’s probably like consideration phase, if we’re putting everything simply right. So you go to the consideration, phase, you go to the website, you probably land on the homepage, but you’re like, Okay, I already know about this brand, I don’t care about all of this stuff. I’m looking specifically for social media management. Um, so top level, that’s probably going to be under Services, and then social media management. And then from there, you get the spill of, hey, this is what we do for this. This is our process. And at the bottom, it’s a call to action and contact. And then at the bottom bottom of the funnel conversion. You’re not looking for info on services. Yeah, you’re you’re basically just like, hey, where do Where’s the phone number? Or where do I fill out a contact form? So you’ll probably go to the contact form page. So yeah, it it’s incredible how simple some of the stuff is, but how complex it can be. But how powerful it can be as well, because if we have 100 or 200 people going to the contact page and we’re only getting 50% conversion, I say only, like that’s not incredible. And we’re only getting 50% conversion. You can look at that and say okay, this is a super high intent page. Why are people not converting? And you can drill down on that data and either revamp the page or look at different benchmarks and see, what’s the conversion rate on a contact page to see if you’re within that benchmark. Because sometimes it may not be increasing conversion to like, Well, 100% is unrealistic. But it may just be driving more people to that page to convert more people. Oh, yeah. Oh, for
Mikayla Anderson 40:24
sure. And like, it gets so different just because with so many different things that we do here revision, we have entre network, we have young creatives, we have all of our services. And so making sure as a whole, they understand that top level revision marketing group. So when they click on the young creatives page, on our Instagram, let’s say, it’s still under the revision site. And they’ll be like, Oh, this is a marketing company. Okay. What the heck and so from there, they can use the internal links to go elsewhere throughout our page and look at all that stuff.
Sidney Jackson 41:08
Yes. So yeah, so with the overall podcast, it was birthed from us trying to express ourselves as young creatives and as an entrepreneur and all of these things and also provide value to the people that we serve, which is a small business owners and young people and just trying to promote awareness, one to what we’re going through, which, well, yeah, what we’re going through and get knowledge from different people on different topics, and provide some kind of platform, but on the other side of it, um, it also creates brand awareness to the individual brands, which is entre network and young, creative. But all of that also feeds back into revision marketing group, where you you’re pushing all of this awareness, and it’s plays into your overall content strategy, where you don’t have to. One it’s certainly just all about value. So who’s the target audience? How much value can we push to them and build awareness, because only a hand full of people are going to actually convert? Um, so the biggest thing is, awareness, awareness, awareness and filling up that top of the funnel and let people flow down naturally. So it’s not salesy. It’s providing value for us first, because that’s where it kind of came from. But in turn, we provide value to the people who come on a podcast along with people who walked in their shoes or trying to walk in their shoes. That’s how full circle
Mikayla Anderson 42:46
Yes, very, very much so full circle.
Sidney Jackson 42:50
So thank you guys so much for coming. Well, thank you. Well, yeah, thank you for coming on entre network podcast. This was incredible. As always talking to you and thank you guys for listening in watching in and reading them if it’s a blog.
Mikayla Anderson 43:13
I’ll type purpose and content.
Sidney Jackson 43:17
Yeah. Alright, see you guys next week.
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