Category: Digital Marketing

Designer holding colored palette
Branding
Mikayla Anderson

The Importance of Brand Consistency: Why It Matters for Your Business

When it comes to branding, consistency is key. If you want your customers to develop a strong connection with your brand, you need to make sure that all of your marketing materials are on-brand and reflect the same message. This includes everything from your website and social media profiles to your print ads and product packaging.…

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Confident young businessman counting money and planing the budget.
Digital Marketing
Christian Payton

How Much Should you Really Be Spending on a Marketing Budget?

How much should you spend on marketing? This is a question that many business owners struggle with. The answer is, there’s no one-size-fits-all answer to this question! As difficult as it can be to determine how much money to allocate to marketing, especially when you are not sure what will work and what will not; careful planning, research, and  the right execution will aid in creating a budget that is sure to help you achieve your marketing goals.…

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Beautiful Alaska Landscapes on train trip from Denali to Anchorage
Digital Marketing
Christian Payton

The Social Ranks: How I was able to Rank Alaska’s Chambers of Commerce

Everyone loves a good series, including us! We’re back again, but this time we’re going to Alaska, sort of! As we discussed in our previous blog post, “The Social Ranks”, chambers of commerce are valuable resources for many businesses. The goal(s) of any chamber of commerce is to offer assistance and tools for businesses in the area, as well as promote economic development throughout the region.…

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Digital Marketing
Christian Payton

Video Podcasting: The New Way to Reach Your Audience

​​The world of podcasting is a fast growing one! Podcasts are a fantastic way to reach your audience and can help you build relationships.  Podcasting is a form of broadcasting that has been around for nearly 10 years, but only recently have people begun to take it seriously as an effective marketing tool.…

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Creative business team listening to marketing report
Digital Marketing
Christian Payton

What to Look for When Hiring a Marketing Agency

There are a few things to consider when choosing the right marketing company to aid in the growth of your business. Much like trying on new shoes, the marketing company you go with should be the “right fit” for your business’ needs.…

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